Social Media Manager

Salary Range: $54,525 - $72,682

Position open until 11/18/2024

General Description and Classification Standards 

The purpose of this job is to perform professional public affairs, internal and external communications duties, and related work. 

Duties include but are not limited to serving as the primary manager of the Council’s social media accounts. Ability to develop and implement a content and engagement strategy that increases awareness of the actions and initiatives of the Atlanta City Council and the City of Atlanta. 

As a member of this office, you will work closely with creative and communications team members to source and adapt content for publication on City platforms. Traveling to events to produce reels for social media. Following trends to elevate and enhance the social media platforms and engagement.

Essential Duties & Responsibilities These are typical responsibilities for this position and should not be construed as exclusive or all inclusive. May perform other duties as assigned. 

• Develop and implement a social media strategy that strengthens the Atlanta City Council’s current digital presence 
• Lead an integrated approach to create dynamic campaigns and manage postings across all City Council social media platforms to spark engagement among residents, tailoring publications based on your knowledge of each platform, audience, etc. 
• Drive the strategic development of social media programs to yield significantly higher brand awareness
• Expand our reach, engage followers and inform the public using metrics to shape your strategy 
• Regularly generate platform metrics, benchmarks and other analyses to inform the City Council’s social media strategy and efforts 
• Monitor current events and trending topics to identify potential opportunities to elevate the work of the Atlanta City Council and priorities of the City of Atlanta 
• Collaborate with others to source materials and craft content that is consistent with the City Council/City of Atlanta brand 
• Monitor the social media publications of all City Council elected officials, City departments, offices, and agencies, amplifying their efforts 
• Perform other duties as assigned

Knowledge, Skills & Abilities This is a partial listing of necessary knowledge, skills, and abilities required to perform the job successfully. It is not an exhaustive list. 

• Demonstrated knowledge and proficiency of the platforms used by the City Council: Facebook, Twitter/X, Instagram, YouTube 
• Results oriented with a proven ability to prioritize, drive and achieve results working both independently and collaborating with others
• Demonstrated knowledge and proficiency of the platforms used by the City Council: Facebook, Twitter/X, Instagram, YouTube 
• Results oriented with a proven ability to prioritize, drive and achieve results working both independently and collaborating with others 
• Experience monitoring, analyzing and leveraging social media metrics 
• Ability to respect brand and editorial guidelines 
• Sound judgement 
• Ability to meet deadlines 
• Superior attention to detail 
• Valid driver’s license with a good driving record 
• Temperament to communicate with a variety of personalities at all levels in a tactful, pleasant, and professional manner 
• Excellent oral and written communication skills 
• Proficiency in Microsoft Office computer applications-Word, Excel, Lists, PowerPoint 
• Proficiency in Adobe Creative Suite, Canva, and online social template generators