City of Atlanta

Social Media Coordinator

City of Atlanta, Atlanta, GA, United States

Posting Expires: 11/18/24

Salary Range: $48,847.86-$58,596.01

ATLDOT is seeking an engaged and detailed oriented Social Media Coordinator to assist with passenger engagement for ATLDOT managed social media channels. The candidate should have good verbal and written skills with an in-depth knowledge of the functions of social media.

Essential Duties & Responsibilities

Directs responses to the public that use messaging features via social media (re: Facebook messenger and/or direct messages via Twitter or Instagram)

Internal and external engagement during inclement weather or crisis synthesize social analytics and articulate proficiencies or challenges that define ATLDOT’s brand and competencies (re: Google Analytics, Facebook Analytics, Twitter Analytics, etc.)

Develops and curates engaging content for social media platforms.

Assists with editing written content, graphics, video and photo content.

Monitors comments and interact with followers along with executing leadership approved responses.

Creates and implements digital marketing strategies to attract public interest and highlight departmental goals and achievements.

Analyzes data and target social media KPI’s

Collaborates with other City departments to align messaging, manage reputation and coordinate actions.

Performs other duties as assigned

Knowledge, Skills & Abilities

Strong written, verbal, and interpersonal relationships, communication skills, and keen attention to detail are required.

Strong project management and problem-solving skills with the ability to multitask and deliver results in a fast-paced, changing environment.

Solutions-oriented approach to communication.

Extensive knowledge and expertise working in AP format; Proficient knowledge of Microsoft Office Suite, experience with Adobe Creative Suite.

Excellent writing and creative skills, and knowledge of editorial content best-practices