Digital Marketing Content Strategy Specialist Job at Infosight, Inc. in Hialeah

Digital Marketing and Content Strategy Specialist


Company Overview: InfoSight is a leading provider of cybersecurity, risk management, and compliance solutions dedicated to protecting organizations from evolving digital threats. We help clients safeguard their data, ensure regulatory compliance, and build resilient, secure operations. As we continue to grow, we're seeking a skilled Digital Marketing and Content Strategy Specialist to join our team and support our mission.

Position Summary: The Digital Marketing and Content Strategy Specialist will play a key role in shaping InfoSight's digital presence, brand positioning, and customer engagement strategy. This role will focus on developing and executing data-driven digital marketing initiatives and producing compelling, informative content for cybersecurity and risk management audiences. The ideal candidate is an innovative thinker with a deep understanding of digital marketing trends, SEO, and content strategies, particularly within cybersecurity or a related field.

Key Responsibilities:

Digital Marketing Strategy

• Develop, implement, and monitor digital marketing campaigns across multiple channels (email, social media, search engines, etc.) that align with business goals and target audiences.
• Collaborate with cross-functional teams (product, sales, and customer success) to drive consistent messaging and integrated marketing efforts.
• Analyze marketing data and metrics to adjust campaigns and improve performance continuously.

Content Strategy and Development

• Plan, create, and publish high-quality, engaging content, including blog posts, whitepapers, e-books, case studies, webinars, and email newsletters.
• Optimize content for SEO, brand awareness, lead generation, and customer education on cybersecurity, compliance, and risk management topics.
• Stay up to date with industry trends, cybersecurity threats, and regulatory changes to keep content relevant and valuable to our audience.

Social Media and Brand Engagement

• Manage and grow InfoSight's social media presence, creating and curating content that drives engagement and positions us as a thought leader.
• Develop campaigns to foster community interaction, grow brand awareness, and support lead generation objectives.
• Monitor social media trends, platform updates, and competitor activity to inform strategies and recommend changes as needed.

SEO and Website Optimization

• Ensure the website is optimized for SEO and user experience.
• Conduct keyword research and use analytics to drive content decisions, improve search rankings, and enhance content reach.
• Track and report on web traffic metrics, identifying areas for growth and improvement.

Analytics and Reporting

• Measure and report on key performance indicators, including campaign effectiveness, content engagement, lead generation, and ROI.
• Use insights from analytics tools to inform strategy and recommend optimizations for future campaigns.
• Develop and present monthly and quarterly reports to demonstrate progress against marketing objectives.

Qualifications:

• Bachelors Degree in Marketing, Communications, Journalism, or a related field.
• 3+ years of experience in B2B digital marketing, content strategy, or a similar role, within the cybersecurity or technology sectors.
• Strong understanding of SEO, PPC, social media platforms, and content management systems (e.g., Google Analytics and Ads, LinkedIn Ads, etc.)
• Experience with HTML Website editing
• Experience with digital marketing and analytics tools, SEMrush, HubSpot, or similar).
• Excellent written and verbal communication skills, with the ability to translate complex cybersecurity topics into accessible content.
• Strong project management skills, with a proactive approach and ability to meet deadlines.
• Analytical mindset with a passion for data-driven decision-making.

Preferred Qualifications:

• Experience in the cybersecurity or risk management industry.
• Familiarity with Salesforce systems and MailChimp platforms.
• Knowledge of cybersecurity regulations and compliance standards (e.g., GLBA, HIPAA, NERC, PCI-DSS etc.) is a plus.
• Knowledge of NIST CSF

Why Join Us:

• Opportunity to work in a dynamic, fast-paced industry with a meaningful mission.
• Be part of an innovative team at the forefront of cybersecurity and risk management.
• Competitive salary, benefits, and growth opportunities.

How to Apply: If youre passionate about digital marketing and content strategy in the cybersecurity space, wed love to hear from you!
Please submit your resume, cover letter, and portfolio to careers@infosightinc.com

This is a remote position.