Sr. Marketing Specialist - EPC Content and Distribution Job at Matrix Service Co

The Sr. Marketing Specialist - EPC Content and Distribution executes the Company’s sales and marketing strategy to drive revenue- and lead-generation by promoting our top end-markets through content and campaign creation within the engineering, construction, procurement space. Responsibilities include creating content for use on websites, in advertising, on social media, and for in-person interactions. This position maintains the Company’s paid advertising and media channels and provides trade show and event support. This position works closely with Business Development, Operations, and other Matrix departments and employees.

The preferred location for this role is Houston, TX, but may also be located in Tulsa, OK.

• Actively supports the Company’s commitment to safety and its Core Values.
• Represents the Company at all times with high moral standards while adhering to the Company’s Code of Business Conduct and Ethics.
• Develops content about our Company, services, and end-markets to drive revenue- and lead-generation for distribution across websites, social media, and advertising campaigns.
• Maintains print and digital paid advertising campaigns with trade magazines, industry websites, and LinkedIn Advertising.
• Maintains SEM budget and campaigns on Google Ads.
• Provides metrics, reporting, and analysis on paid advertising channels and digital content.
• Maintains and improves SEO status and strategy.
• Researches and provides insight on industry and end-market trends.
• Supports trade shows, conferences, and client events.
• Works with internal and external resources to ensure the timely delivery of projects.
• Ensures branding quality and consistency of external marketing initiatives.
• Maintains a solid understanding of the Matrix business, services, and markets we serve.
• Performs additional responsibilities, as directed.

• Bachelor’s degree in communications, marketing, or related area; or equivalent experience required.
• 4+ years of marketing, advertising, journalism, or communications experience required.
• Marketing experience in engineering and construction, energy, or industrial markets required.
• Excellent writing, communication and problem-solving skills required.
• Experience with LinkedIn Advertising and Google Ads required.
• Some HTML/CSS and SEO knowledge preferred.
• Strong technical skills, including experience with Canva, AI, Adobe Suite and Microsoft Office, preferred.
• Ability to synthesize large amounts of data into actionable information.
• Ability to operate under pressure and changing environments.
• Strong organizational skills with attention to detail and accuracy a must.
• Ability to prioritize work and manage multiple projects and deadlines.
• Excellent interpersonal and relationship building skills required.
• Up to 30% travel if located in Houston, TX; up to 20% travel if located in Tulsa, OK.