Digital Marketing Strategist

Job Description:The Digital Marketing Strategist in Brown's Office of University Communications (OUC) serves as strategist and analyst for integrated digital marketing projects that sustain and build the University's global engagement and reputation among a range of constituents.The Digital Marketing Strategist implements campaigns and projects that include analytics, paid social media, display advertising and email marketing. The Digital Marketing Strategist sets Key Performance Indicators (KPIs), consults on editorial/visual strategy, helps optimize content and evaluates success of all priority projects for OUC and its partners based on established benchmarks. The Digital Marketing Strategist also manages social media listening of online conversations/mentions by leveraging different tools to understand topics, volume and sentiment.Reporting to the Director of Marketing and Digital Content Strategy, the Digital Marketing Strategist is part of a team of marketing staff responsible for producing creative video, photography, social media, and digital marketing strategy and content to engage the campus community, current and prospective students and their families, stakeholders across the state and region, and the many audiences around the globe interested in the activities of Brown. The Digital Marketing Strategist is responsible for developing and sharing comprehensive metrics dashboards and insights for University priorities, OUC projects and high-impact campus partner projects.The Digital Marketing Strategist collaborates regularly with campus partners within an integrated team of more than 40 marketing and communications professionals in the Office of University Communications. The Office offers cohesive marketing strategies, visual identity and multi-platform visual design; web and digital communications strategy and front-end development; photography; video production; and print production and mail services to the Brown community, with a focus on serving mission-central offices at Brown.Qualifications Education and ExperienceRequired: Bachelor's degreeMinimum five years of demonstrated success in developing, implementing, and measuring creative digital marketing campaigns that include web pages, email marketing, social media, video, digital advertising, etc., or equivalent combination of education and experienceDemonstrated success leveraging emerging technologies to meet marketing communications goalsDemonstrated experience managing content and marketing strategies on Twitter, Facebook, Instagram, Snapchat or other prevailing social media platforms in higher education, business, or political industriesExperience measuring, analyzing, and reporting digital metricsExperience navigating and complying with laws and statutes governing privacy, copyright, fair use and other areas of intellectual property as it pertains to distributing contentJob CompetenciesSuperb verbal and written communication skillsDemonstrated success in using technology and digital tools to meet communications and project management goalsStrong visual aesthetic and experience with multimedia storytellingProficiency in using tools for composing mobile stories for digital storytelling, including smartphones, tablets and associated appsExperience measuring, analyzing, and reporting digital metrics to meet project goalsAbility to manage multiple priorities in a fast-paced, high-volume environmentExcellent interpersonal skills, including the ability to inspire other communicatorsAbility to support a community of diverse perspectives and cultures in an inclusive environmentBroad interest in and understanding of higher educationAdditional InformationThis position is classified as hybrid-eligible. It may require occasional nights and weekends for digital storytelling of special events and programs.All offers of employment are contingent upon successful completion of a background check.Benefits of Working at Brown:Information on the Benefits of Working at Brown can be found here.Recruiting Start Date:2024-10-16Job Posting Title:Digital Marketing StrategistDepartment:Office of University CommunicationsGrade:Grade 10Worker Type:EmployeeWorker Sub-Type:RegularTime Type:Full timeScheduled Weekly Hours:37.5Position Work Location:Hybrid EligibleSubmission Guidelines:Please note that in order to be considered an applicant for any staff position at Brown University you must submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions. Please include a cover letter and resume with each position application.Still Have Questions?If you have any questions you may contact employment@brown.edu.EEO Statement:Brown University is an E-Verify Employer.As an EEO/AA employer, Brown University provides equal opportunity and prohibits discrimination, harassment and retaliation based upon a person's race, color, religion, sex, age, national or ethnic origin, disability, veteran status, sexual orientation, gender identity, gender expression, or any other characteristic protected under applicable law, and caste, which is protected by our University policies.