Digital Content Creator - Outdoor Hospitality Job at KCN Enterprises in Aurora

About KCN: KCN is an outdoor hospitality investment and management company. We focus on purchasing value-add campground properties, improving and stabilizing them, and then managing and growing them with our in-house property management team. We're focused on building a portfolio of the best RV campgrounds in the country - where our guests love to visit and our team loves to work.

Our Mission is to invest in Outdoor Hospitality: to create unique experiences that bring our guests closer to nature and each other, to provide a rewarding work environment for our team members, and to achieve outstanding financial returns for our investors.

Our Vision is to build a growth-oriented company that provides our team with enriching personal and professional opportunities while delivering outstanding returns for our stakeholders. As a leading Outdoor Hospitality company specializing in campground and RV park investing, we are driven to create exceptional experiences for our guests while optimizing profitability and maximizing returns for our investors. We accomplish this by investing in value-add properties that meet our strict criteria and pass our rigorous diligence processes.

Position Summary: The Digital Content Creator is responsible for gathering, creating and updating visual content for KCN's social media channels, Campground Websites and the KCN website. This role will focus on on-site content collection and creation, ensuring all photography, videography, and visual assets reflect the best of our campgrounds. The position involves regular travel to KCN properties to capture high-quality photos and videos and uploading/posting this content to social media and website platforms to keep all KCN's digital channels fresh, vibrant, and aligned with seasonal promotions and events both onsite at our campgrounds and in the local community as well.

Essential Duties: Essential job duties for this position include the following items. Other duties to be performed as assigned or required.

On-Site Content Creation & Collection

• Travel regularly to various KCN campground locations to capture high-quality photos and videos of campgrounds, amenities, events, and local attractions.
• Create visual content that authentically represents each property, highlighting unique features, seasonal changes, and guest experiences.
• Use photography and videography equipment (cameras, drones, GoPro, 360 cameras) to capture a variety of media formats for use across digital channels.
• Visit local attractions and amenities of the surrounding area for each campground while onsite and create and collect digital content for use in social posting and website updates to feature the local area and drive guest awareness, engagement and bookings at each campground.
• Develop and maintain local event calendars for every community where KCN has a campground. Manage this content in the respective campground website, and coordinate with the Marketing Manager to feature these in outbound marketing materials and campaigns.

Website Content Updates

• Regularly update the photo and video galleries on KCN campground websites, ensuring they reflect current site conditions, amenities, and any new features. This includes masthead photos and videos, site type photos, amenity photos, expansion and upgrade photos, and photos for use in website blogs and other content-related postings.
• Manage media files to ensure all KCN digital content remains organized, easy to access, and consistent across all platforms.
• Collaborate with the Marketing Manager to ensure website visuals align with seasonal promotions and overall marketing goals.

Content Library Management

• Maintain an organized digital library of all photos and videos, tagged and categorized for easy access and use across marketing channels.
• Ensure that content is regularly refreshed, retiring outdated assets and adding new content to keep visuals dynamic.

Social Media:

• Develop and implement a comprehensive social media strategy to enhance brand engagement across all key platforms (Facebook, Instagram, Twitter, Pinterest, TikTok, YouTube, etc.), including content creation, scheduling, and real-time monitoring.
  • NOTE: this will require travel to the various KCN properties and spending time onsite generating content for the property and surrounding area.
• Manage daily social media activities for various KCN Campground locations, ensuring all content is compelling, platform-appropriate, and consistent with our brand's voice.
• Manage daily social media activities for the general KCN brand, ensuring all content is compelling, platform-appropriate, and consistent with our brand's voice.
• Design and maintain a detailed social media content calendar that strategically integrates with overall marketing objectives and seasonal promotions.
• Lead and execute social media advertising campaigns, from creation through optimization to reporting and analysis; aiming to maximize ROI, audience engagement, and conversions.
• Actively monitor social media trends, competitor activities, and relevant market changes to swiftly adjust strategies and maintain competitive advantage.
• Manage the online reputation of KCN's campgrounds by engaging with the community, and promptly responding to comments, messages, and reviews to foster a positive public image.
• Utilize advanced analytics tools to closely monitor the effectiveness of social media content and advertising efforts, deriving insights to inform ongoing and future strategies.
• Manage the social media influencer program, including identifying, recruiting, and coordinating with influencers to promote our brand.

Other Duties include:

• Utilize Canva to craft visually compelling graphics and video content for social media platforms.
• Manage and update all KCN Campgrounds websites with compelling content including the local events calendar and photos, ensuring all information is accurate, current, and can be accessed for cross-platform campaigns, i.e. a social campaign featuring a local or regional event in the area.
  • NOTE - for KOA brand campgrounds, this will require learning and utilizing the KOA website content management platform.
• Monitor and update the KCN Campgrounds' websites with upcoming events, ensuring all information is accurate, current, and well-promoted through social media channels.
• Oversee the implementation and management of partnerships with third-party services (e.g., CampMap, AirBNB, etc.), utilize their content management tools to upload site-specific photography and information, and collaborate to ensure seamless integration and effective service utilization to enhance guest experience.
• Collaboratively identify budgetary requirements to reasonably execute essential role functions and outcomes. Establish required budgets for Content Creation tools and campaigns, and execute within budgetary limits while demonstrating clear and accountable ROI analysis of campaign effectiveness and reach.
• Other responsibilities and duties as assigned.

Qualifications: To perform this job successfully, the individual in this position must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the minimum knowledge, skills, and ability required.

• Associate's degree in Marketing, Digital Media, Communications, or a related field.
• At least 2 years of marketing experience, including proven success as a Content Creator, with a strong portfolio showcasing effective social media campaigns and engagement strategies.
• Proven experience in photography and videography, including critical editing skills for social media and websites.
• Ability to capture original content via high-quality camera, drone, and other imaging equipment (GoPro, 360 cameras, etc.).
• Ability to use various content creation tools, including cameras, drones, GoPro, and content editing software (e.g., Adobe Creative Suite, Canva).
• Familiarity with uploading and posting content to social media and website content management systems.
• Expertise in using major social media platforms and management tools (e.g., Hootsuite, Buffer, Facebook Business Manager, SoCi) with a strong understanding of advertising dynamics including targeting and retargeting.
• Excellent multitasking abilities to manage diverse tasks simultaneously without compromising on quality.
• Excellent communication skills, both written and oral, and the ability to work effectively both independently and in a team environment.
• Strong written communication skills for writing brief, engaging captions.
• Willingness to travel regularly and work independently on-site at various KCN campground locations.
• Capability to work remotely with superior attention to detail and strong organizational skills.
• Demonstrated ability to meet physical requirements such as lifting up to 25 lbs and sitting or standing for extended periods if needed.
• Valid Driver's License and ability to transport content equipment.