Pace®
Senior Digital Marketing Specialist
Pace®, Roseville, Minnesota, United States,
About UsPace®
Pace® makes the world a safer, healthier place. We partner with clients to provide the service, science, and laboratory data needed to make critical decisions that benefit us all. Through a nationwide laboratory network, Pace® advances the science of businesses, industries, consulting firms, government agencies, and others.
Job Description
Summary:
The
Senior
D
igital
M
arketing
S
pecialist
play
s
a key role in driving
the performance of
growth
marketing
programs
.
Combining
Search Engine Marketing (SEM)
expertise
with
paid advertising
savvy
,
this position
ensures that our keyword strategies
accelerate
demand for Pace® services
across
multiple business units
.
With an understanding of a variety of GTM strategies, this role also supports
the development of localized demand generation campaigns.
Essential Functions:
Partner with marketing team members to build effective
digital marketing strategies, including
paid and organic
SEM
and content-based
initiatives
. Build and
monitor
performance of
keyword groups. Advise on content
development
and on-page strategies to improve search rankings.
Develop digital
advertising
strategies to effectively achieve
pipeline and
return on advertising spend goals across multiple platforms including
, but not limited to
p
aid
s
earch, YouTube, LinkedIn
,
and
programmatic advertising
.
Create and run A/B and multivariant testing across platforms and landing destinations.
Build
and
m
onitor
dashboards
,
report
ing
on progress
across company
Divisions and business units
.
Present
regular updates
on
progress toward
goals and recommendations for continuous improvement.
Develop
and execute localized demand generation programs as needed to support
defined state and regional growth goals
to include
(but not limited to)
email
workflows, email
sequencing
,
and targeted ad programs.
Stay abreast of digital market strategies
as they
impact
performance, including the evolution of AI search.
Education & Experience
:
Bachelor’s degree in marketing, relat
ed field, or equivalent experience.
Google
Ad
word
s
certifi
cation
or ability to quickly become certified
.
HubSpot certification
or ability to quickly become certified.
Required Knowledge
:
5 years of experience with search engine algorithms and ranking methods, keyword research and SEO/SEM industry programs
; experience with
SEM Rush preferred.
5
years
of
experience with Google Ads and other paid search platform
s with a strong understanding of
bidding and
purchasing
strategies
.
Experience with YouTube
,
LinkedIn
, and DSP/programmatic
advertising
platforms
desired
.
3 years of experience building and executing
multi-channel
digital demand generation programs
for distinct market segments and/or geographies.
Marketing automation system experience required; HubSpot experience preferred.
Required
Skills
:
Strong project management and organizational skills; ability to effectively balance a wide range of diverse initiatives.
Ability to
interpret and
analyze data
to improve
digital marketing performance metrics
.
A
bility to interpret, build, and visualize data in presentations, reports, and dashboards. Ability to support strategies and recommendations with solid data analyses.
I
nitiative
to look for opportunities, to seek answers, interpret problems, and source solutions.
Proficient in MS Office applications, collaboration tools, and marketing technologies.
Excellent communication and collaboration skills at all levels in the organization.
Comfortable working independently and in a collaborative remote team setting. Ability to quickly establish creditability and strong working relationships.
Management of budgets and third-party vendors.
Additional InformationBenefits
80 hrs of paid vacation per year, 7 paid holidays per year, 2 floating holidays per year (prorated based on start date), 40 hrs paid sick time per year, paid bereavement leave (days based on relation to the employee), 8 hrs paid volunteer time per year, medical, dental, vision, voluntary short-term disability, long-term disability, life insurance, voluntary supplemental life insurance, traditional 401k and ROTH 401k with a company match, HSA, FSA, employee referral bonus, employee assistance program, tuition reimbursement program, employee recognition program, voluntary ID theft coverage, voluntary legal coverage, voluntary accident insurance, voluntary hospital indemnity insurance, and voluntary critical illness insurance.
Equal Opportunity Employer
Pace® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Work Schedule Monday through Friday, 8:00 AM - 5:00 PM
Pace® makes the world a safer, healthier place. We partner with clients to provide the service, science, and laboratory data needed to make critical decisions that benefit us all. Through a nationwide laboratory network, Pace® advances the science of businesses, industries, consulting firms, government agencies, and others.
Job Description
Summary:
The
Senior
D
igital
M
arketing
S
pecialist
play
s
a key role in driving
the performance of
growth
marketing
programs
.
Combining
Search Engine Marketing (SEM)
expertise
with
paid advertising
savvy
,
this position
ensures that our keyword strategies
accelerate
demand for Pace® services
across
multiple business units
.
With an understanding of a variety of GTM strategies, this role also supports
the development of localized demand generation campaigns.
Essential Functions:
Partner with marketing team members to build effective
digital marketing strategies, including
paid and organic
SEM
and content-based
initiatives
. Build and
monitor
performance of
keyword groups. Advise on content
development
and on-page strategies to improve search rankings.
Develop digital
advertising
strategies to effectively achieve
pipeline and
return on advertising spend goals across multiple platforms including
, but not limited to
p
aid
s
earch, YouTube, LinkedIn
,
and
programmatic advertising
.
Create and run A/B and multivariant testing across platforms and landing destinations.
Build
and
m
onitor
dashboards
,
report
ing
on progress
across company
Divisions and business units
.
Present
regular updates
on
progress toward
goals and recommendations for continuous improvement.
Develop
and execute localized demand generation programs as needed to support
defined state and regional growth goals
to include
(but not limited to)
workflows, email
sequencing
,
and targeted ad programs.
Stay abreast of digital market strategies
as they
impact
performance, including the evolution of AI search.
Education & Experience
:
Bachelor’s degree in marketing, relat
ed field, or equivalent experience.
Ad
word
s
certifi
cation
or ability to quickly become certified
.
HubSpot certification
or ability to quickly become certified.
Required Knowledge
:
5 years of experience with search engine algorithms and ranking methods, keyword research and SEO/SEM industry programs
; experience with
SEM Rush preferred.
5
years
of
experience with Google Ads and other paid search platform
s with a strong understanding of
bidding and
purchasing
strategies
.
Experience with YouTube
,
, and DSP/programmatic
advertising
platforms
desired
.
3 years of experience building and executing
multi-channel
digital demand generation programs
for distinct market segments and/or geographies.
Marketing automation system experience required; HubSpot experience preferred.
Required
Skills
:
Strong project management and organizational skills; ability to effectively balance a wide range of diverse initiatives.
Ability to
interpret and
analyze data
to improve
digital marketing performance metrics
.
A
bility to interpret, build, and visualize data in presentations, reports, and dashboards. Ability to support strategies and recommendations with solid data analyses.
I
nitiative
to look for opportunities, to seek answers, interpret problems, and source solutions.
Proficient in MS Office applications, collaboration tools, and marketing technologies.
Excellent communication and collaboration skills at all levels in the organization.
Comfortable working independently and in a collaborative remote team setting. Ability to quickly establish creditability and strong working relationships.
Management of budgets and third-party vendors.
Additional InformationBenefits
80 hrs of paid vacation per year, 7 paid holidays per year, 2 floating holidays per year (prorated based on start date), 40 hrs paid sick time per year, paid bereavement leave (days based on relation to the employee), 8 hrs paid volunteer time per year, medical, dental, vision, voluntary short-term disability, long-term disability, life insurance, voluntary supplemental life insurance, traditional 401k and ROTH 401k with a company match, HSA, FSA, employee referral bonus, employee assistance program, tuition reimbursement program, employee recognition program, voluntary ID theft coverage, voluntary legal coverage, voluntary accident insurance, voluntary hospital indemnity insurance, and voluntary critical illness insurance.
Equal Opportunity Employer
Pace® provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, creed, color, religion, genetics, protected veteran status, national origin, sex, age, disability, marital status, sexual orientation, gender identity or expression, citizenship, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Work Schedule Monday through Friday, 8:00 AM - 5:00 PM