Visa
Creative Strategist Direct Response
Visa, San Francisco, California, United States, 94199
Job Description
Do you want to work on thumb-stopping social media content, original campaign creative, and even the occasional broadcast commercial? Do you like the idea of working with celebrity athletes from the NFL, FIFA, Olympics and Formula 1? AND would you like to do all that for one of the world’s most recognizable brands and our fortune 500 clients? If yes, then introductions are in order.
We are Ad Hock. Visa's internal creative agency. Just as Visa founder Dee Hock revolutionized the way we pay, Ad Hock is taking a new approach to the internal creative team by developing a fully functional advertising agency in-house. We create high-visibility content for Visa AND our client partners to support every layer of the funnel starting with brand awareness. Approximately 25% of our efforts support Visa’s core brand and sponsorships. The other 75% of our work is dedicated to supporting Visa’s partners and clients as an external creative agency. This is where you’ll step in!
Our agency is rapidly expanding, and we’re looking for a Creative Strategist specializing in Direct Responseto build and lead a new team that will add lifecycle and direct response marketing to our portfolio of offerings. This role will lead a team developing personalized direct response email, direct mail and digital campaigns for Visa’s largest clients in the banking, fintech, financial services, and merchant sectors.
This is a director-level role siting on the larger creative team and reports to the Senior Creative Director.
This is an opportunity to join the Go-to-Market team within Visa’s North America Marketing organization. You’ll be working with the best and brightest marketing, brand, and advertising teams the industry has to offer. Come join us!
Responsibilities
Manage and Lead a Team: Build and lead a team of direct response professionals (copy, design, coding), providing direction, support, and performance management.
Lead Design and Execution: Oversee Direct Response campaign strategy design and implement comprehensive lifecycle marketing strategies for Visa's clients.
Collaborate Across Teams: Work closely with internal teams, such as Client Marketing Services, Creative, Media, and Delivery, to align strategies and deliver effective resources to prospects and customers.
Content Creation and Optimization: Partner with subject matter experts to write and optimize content that supports lifecycle strategies, including email and mail content, checklists, and in-app placements.
Implement and Manage Marketing Tech Stack: Identify and evaluate the need to implement the best marketing automation tools to drive customer acquisition, revenue, and retention.
Measure and Report Performance: Establish and track metrics. Provide real-time reporting and make data-driven decisions to enhance the program.
Adhere to Best Practices: Ensure compliance with direct response and email best practices, including design, deliverability, and cadence.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications:Qualifications
_
Basic Qualifications _
10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications
12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
Minimum 8 years of marketing experience in consumer-facing integrated marketing strategies such as Lifecycle, Direct Response, Digital Campaigns, Payment Card Marketing etc.
At least 5 years of experience in the banking, payments, or financial sectors, including strong knowledge of the direct response landscape and best practices.
Ability to distill strategy from the marketing team, translating and communicating how it informs creative work, with the goal of driving engagement and acquisition.
Deep experience in both traditional and digital DR platforms, channels, and best practices.
Leadership: Minimum 3 years of experience in people management, with a proven track record of building and leading high-performing marketing teams.
Marketing Automation: Deep expertise in marketing automation tools.
Analytics: Strong analytical skills with the ability to work with data to drive insights and make informed decisions. Experience in establishing and tracking lifecycle marketing metrics.
Strategic Thinking: Ability to oversee design, implementation, and optimization of comprehensive lifecycle marketing strategies focused on customer acquisition, early month on book (EMOB), usage, retention, and revenue growth.
Collaboration: Proven ability to work cross-functionally to ensure the successful execution of marketing programs.
Communication: Excellent communication and collaboration skills, with the ability to influence stakeholders at multiple levels of the organization.
Adaptability: Comfortable working in a fast-paced environment with high levels of ambiguity and shifting deadlines.
Customer Focus: Passion for driving customer satisfaction and meeting customer needs through personalized communications and strategies.
Additional Information
**
Work Hours: ** Varies upon the needs of the department.
**
Travel Requirements: ** This position requires travel 5-10% of the time.
**
Mental/Physical Requirements: ** This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 180,700.00 to 235,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Do you want to work on thumb-stopping social media content, original campaign creative, and even the occasional broadcast commercial? Do you like the idea of working with celebrity athletes from the NFL, FIFA, Olympics and Formula 1? AND would you like to do all that for one of the world’s most recognizable brands and our fortune 500 clients? If yes, then introductions are in order.
We are Ad Hock. Visa's internal creative agency. Just as Visa founder Dee Hock revolutionized the way we pay, Ad Hock is taking a new approach to the internal creative team by developing a fully functional advertising agency in-house. We create high-visibility content for Visa AND our client partners to support every layer of the funnel starting with brand awareness. Approximately 25% of our efforts support Visa’s core brand and sponsorships. The other 75% of our work is dedicated to supporting Visa’s partners and clients as an external creative agency. This is where you’ll step in!
Our agency is rapidly expanding, and we’re looking for a Creative Strategist specializing in Direct Responseto build and lead a new team that will add lifecycle and direct response marketing to our portfolio of offerings. This role will lead a team developing personalized direct response email, direct mail and digital campaigns for Visa’s largest clients in the banking, fintech, financial services, and merchant sectors.
This is a director-level role siting on the larger creative team and reports to the Senior Creative Director.
This is an opportunity to join the Go-to-Market team within Visa’s North America Marketing organization. You’ll be working with the best and brightest marketing, brand, and advertising teams the industry has to offer. Come join us!
Responsibilities
Manage and Lead a Team: Build and lead a team of direct response professionals (copy, design, coding), providing direction, support, and performance management.
Lead Design and Execution: Oversee Direct Response campaign strategy design and implement comprehensive lifecycle marketing strategies for Visa's clients.
Collaborate Across Teams: Work closely with internal teams, such as Client Marketing Services, Creative, Media, and Delivery, to align strategies and deliver effective resources to prospects and customers.
Content Creation and Optimization: Partner with subject matter experts to write and optimize content that supports lifecycle strategies, including email and mail content, checklists, and in-app placements.
Implement and Manage Marketing Tech Stack: Identify and evaluate the need to implement the best marketing automation tools to drive customer acquisition, revenue, and retention.
Measure and Report Performance: Establish and track metrics. Provide real-time reporting and make data-driven decisions to enhance the program.
Adhere to Best Practices: Ensure compliance with direct response and email best practices, including design, deliverability, and cadence.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Qualifications:Qualifications
_
Basic Qualifications _
10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications
12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
Minimum 8 years of marketing experience in consumer-facing integrated marketing strategies such as Lifecycle, Direct Response, Digital Campaigns, Payment Card Marketing etc.
At least 5 years of experience in the banking, payments, or financial sectors, including strong knowledge of the direct response landscape and best practices.
Ability to distill strategy from the marketing team, translating and communicating how it informs creative work, with the goal of driving engagement and acquisition.
Deep experience in both traditional and digital DR platforms, channels, and best practices.
Leadership: Minimum 3 years of experience in people management, with a proven track record of building and leading high-performing marketing teams.
Marketing Automation: Deep expertise in marketing automation tools.
Analytics: Strong analytical skills with the ability to work with data to drive insights and make informed decisions. Experience in establishing and tracking lifecycle marketing metrics.
Strategic Thinking: Ability to oversee design, implementation, and optimization of comprehensive lifecycle marketing strategies focused on customer acquisition, early month on book (EMOB), usage, retention, and revenue growth.
Collaboration: Proven ability to work cross-functionally to ensure the successful execution of marketing programs.
Communication: Excellent communication and collaboration skills, with the ability to influence stakeholders at multiple levels of the organization.
Adaptability: Comfortable working in a fast-paced environment with high levels of ambiguity and shifting deadlines.
Customer Focus: Passion for driving customer satisfaction and meeting customer needs through personalized communications and strategies.
Additional Information
**
Work Hours: ** Varies upon the needs of the department.
**
Travel Requirements: ** This position requires travel 5-10% of the time.
**
Mental/Physical Requirements: ** This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 180,700.00 to 235,000.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.