Creative Services Director

KCCI, the market-leading Hearst-owned CBS affiliate in Des Moines, Iowa is seeking a dynamic, creative leader for its Creative Services Director opening. This position requires a strong leader who can bring the KCCI, “Iowa’s News Leader” brand to life through impactful, research-driven campaigns that connect our brand to our audience on multiple platforms including television, digital, social, paid media, and streaming.  As Creative Services Director, you are strategic and creative utilizing the latest industry marketing trends and can manage numerous projects simultaneously. You will elevate the look and feel of the market’s leading news station, while managing and inspiring an award-winning creative team. Join Hearst Television, one of America’s most respected multimedia companies, in one of America’s top cities for quality of life and cost of living. 

 

Responsibilities

• Create, lead, and implement the brand marketing of KCCI, Me TV Des Moines, My Des Moines (MyNet) along with KCCI’s digital platforms including Very Local.   
• Manage production of compelling image, sweeps and special event campaigns for all platforms
• Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings
• Oversee the creative team in the production of compelling brand-targeted station/news/weather image, targeted special reports, daily topicals, digital/streaming, programming, and special event campaigns for all platforms
• Oversee the Commercial Production team as they continue to create powerful marketing for KCCI’s local advertisers.
• Provide inspiration and strategic direction to grow the skillset of our creative team 
• Produce and post targeted social media marketing 
• Collaborate, manage and execute dynamic outside media advertising efforts
• Liaison with network, syndicators, and Director of Community Affairs regarding local community partners and promotional activities
• Attend outside community functions or meetings
• Manage television promotional inventory on KCCI, our digital platforms and our multicast channels MeTV Des Moines, and My Des Moines (MyNet).
• Develop and monitor annual department budget and expenses

Requirements                                                      

• 3+ years in station marketing/promotion/brand management
• Must be creative, a compelling writer, and be able to use research to meet station goals
• Working knowledge of Adobe Creative Suite, videography, photography, Wide Orbit and ENPS 
• Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding 
• Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel
• Valid driver's license (hire is contingent on good driving record)
• Relevant college degree preferred or equivalent work experience.
• Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs