Pernod Ricard USA is hiring: Director, Creative Content in Louisville

Location: Louisville, KY, USCareers that unlock the magic of human connectionPernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.The salary range for this role, based in Kentucky is $146,148.00 to $182,685.00. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.Role PurposeThe Creative Content Director will lead and oversee the strategic development and execution of creative content for North American Distillers for the following brands: Jeffersons, Rabbit hole, TX and Smooth Ambler. The Creative Content Director must be able to translate business needs into powerful creative executions with a core focus on the US market, expanding over time into other international markets. This role will lead a dedicated team of creative professionals and work with internal cross-functional teams and external agency partners to ensure our creative supports our overall brand strategy, achieves business objectives, and is delivered through a customer-centric approach.Key Accountability- Strategy & Insights:Working with the VP marketing take ownership on developing the positioning (Timeless story and Cultural platform for the brand).Elevate the quality of design and conceptual work to advance our branded content used in multiple channels.Provide strategic, innovative, and design thinking-led solutions that facilitate fresh, compelling, creative concepts delivering business objectives.Oversee content creation that educates, informs, and engages consumers. Manage full cycle process from concepts to production to implementation to measurement and monitoring.Implement sustainability initiatives within the creative space.- Consumer Journey:Design primary lasting communication and advertising assets based on consumer behavior insights and competitive intelligence studies.Build strong consumer relationships and deliver consumer-centric solutions.Drive strategies to increase digital customer engagement with the brands.Analyze and report on market and competitor trends to identify core business threats and opportunities.Provide insights and recommendations to strengthen marketing plans and activities.Manage and optimize the marketing budget, ensuring effective allocation of resources.- Performance:Establish and organize longer term goals, themes, and content roadmaps, ensuring that all work ladders up to the company mission, product roadmap, and the brand strategy.Champion ROI and efficiency, consistently seeking to improve brand performance.Monitor and review competitor content and market trends to inspire new content and strategy updates.- Creative Impact:Create and manage content strategies and plans that deliver on key brand goals and needs. Produce high-quality, compelling, and accurate output in support of projects and plans.Have a deep understanding of the company's brand identity to ensure consistent application across creative campaigns.Champion the US consumer in innovation processes, ensuring new products meet customer and consumer needs.Manage external agency relationships and connect the brand to current culture through innovative ideas and collaborations.- Management:Build and maintain strong relationships with key markets, collaborating with the Brand Portfolio and Brand Advocacy teams to align global brand initiatives with business goals.Lead, coach, and develop the brand management team.Promote a culture of continuous improvement, innovation, and excellence within the team.Required ExperienceBrand Building: Foster growth & consumer loyalty through brand consistency & a strong brand identity.Architect a Contemporary Strategy: Through contemporary strategies, elevate the creative identity and successfully connect with consumers at all relevant touchpoints.Shape the Consumer Journey: Leverage data analytics to reach the right consumer at the right moment with the right message.Build a Compelling Story: Reflect a close connection to the consumer through effective storytelling & emotion.Data & Insights: Leverage consumer behavioural data, pattern analysis, and predictive analytics to make higher-value decisions faster.Pioneer & Lead with Idea: Identify emerging trends, technologies, and consumer behaviours to build compelling marketing campaigns.Lead Transformation & Change: Implement a contemporary digital approach to shape consumer engagement and loyalty.Sustainability & Build for Tomorrow: Incorporate economic, environmental, regulatory and social factors into commercial strategy.Required Leadership CompetenciesCourage: Address difficult challenges and champion change.Strategic mindset: Translate future possibilities into breakthrough strategies.Cultivates innovation & experimentation: Create new ways for the organization to be successful.Drives results: Achieve results consistently, even under tough circumstances.Drives engagement: Create a climate where people are motivated to help the organization achieve its objectives.Builds diverse & effective teams: Grow strong-identity teams to achieve common goals.Collaborates: Build partnerships and work collaboratively with others.Required Marketing Capabilities- Brand Building:Brand Strategy: Define a brand's overall vision and translate it into a clear plan.Storytelling: Connect with your audience through compelling narratives.Partnership Development & Management: Build relationships with creative agencies.- Consumer Journey & Digital:Consumer Behaviour Insights: Knowledge of consumer decision-making processes.Digital Consumer Engagement: Create strategies to drive engagement with digital content.Media Strategy: Develop and execute comprehensive media plans.- Data & Insights:Competitive Intelligence: Analyze market factors for competitive advantage.Market Trend: Knowledge of patterns that inform business strategies.Data Driven Decision Making: Inspect and model data to support decision making.Impact Assessment: Measure the effectiveness of creative strategies.- Innovation & Creativity:Ability to generate new ideas for marketing campaigns and strategies.When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. Our values are lived, they drive our behaviors, and it's what brings our culture to life.Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not discriminate based upon actual or perceived classifications protected by law. Offers will be subject to United States local terms.Job Posting End Date:Target Hire Date : 2024-08-15#J-18808-Ljbffr