Radiometer
Marketing Associate
Radiometer, Crown Point, Indiana, United States, 46307
Be part of something altogether life-changing!
Do you have the skills to fill this role Read the complete details below, and make your application today.Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At Cytiva, you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.We are seeking a proactive and detail-oriented Medical Marketing Specialist to join our marketing team. In this role, you will be responsible for developing and executing tailored marketing strategies from the healthcare and medical sectors to promote our products and services.In this role, you will have the opportunity to:Market Research:
Conduct comprehensive research to identify market trends, customer needs, and the competitive landscape within the healthcare industry, focusing on key accounts and decision-making processes.Campaign Development & Execution:
Design and implement integrated, multi-channel marketing campaigns aimed at increasing brand awareness, nurturing leads, and supporting the sales team in lead generation. Monitor and analyze campaign performance metrics, generating reports to assess effectiveness and provide insights for future improvements.Content Creation & Digital Marketing:
Create engaging and informative content tailored to healthcare professionals and patients, including brochures, digital content, and educational materials. Utilize marketing automation tools (e.g., 6Sense, Terminus, HubSpot, Marketo) to design, implement, and optimize campaigns across various channels.Stakeholder Engagement:
Build and maintain relationships with healthcare professionals, key opinion leaders, and industry influencers to drive brand advocacy.Field Marketing:
Plan and execute field marketing initiatives, such as events, trade shows, and customer meetings, to enhance brand presence and engagement.The essential requirements of the job include:Masters degree in Marketing, Business, or a related field.1-3 years of experience in marketing, demand generation, or a related role.Hands-on experience with marketing tools such as 6Sense, Terminus, Marketo, or similar tools.Knowledge of CRM systems (e.g., Salesforce) and analytics tools.Strong analytical skills with the ability to interpret data and generate actionable insights.It would be a plus if you also possess previous experience in:Experience in Account Based Marketing.Experience using AI-based tools for customer engagement.Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology.About Us Thank you for your interest. Please read our Applicant Data Privacy Notice carefully here.
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Do you have the skills to fill this role Read the complete details below, and make your application today.Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life-saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.At Cytiva, you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. With associates across 40+ countries, Cytiva is a place where every day is a learning opportunity – so you can grow your career and expand your skills in the long term.We are seeking a proactive and detail-oriented Medical Marketing Specialist to join our marketing team. In this role, you will be responsible for developing and executing tailored marketing strategies from the healthcare and medical sectors to promote our products and services.In this role, you will have the opportunity to:Market Research:
Conduct comprehensive research to identify market trends, customer needs, and the competitive landscape within the healthcare industry, focusing on key accounts and decision-making processes.Campaign Development & Execution:
Design and implement integrated, multi-channel marketing campaigns aimed at increasing brand awareness, nurturing leads, and supporting the sales team in lead generation. Monitor and analyze campaign performance metrics, generating reports to assess effectiveness and provide insights for future improvements.Content Creation & Digital Marketing:
Create engaging and informative content tailored to healthcare professionals and patients, including brochures, digital content, and educational materials. Utilize marketing automation tools (e.g., 6Sense, Terminus, HubSpot, Marketo) to design, implement, and optimize campaigns across various channels.Stakeholder Engagement:
Build and maintain relationships with healthcare professionals, key opinion leaders, and industry influencers to drive brand advocacy.Field Marketing:
Plan and execute field marketing initiatives, such as events, trade shows, and customer meetings, to enhance brand presence and engagement.The essential requirements of the job include:Masters degree in Marketing, Business, or a related field.1-3 years of experience in marketing, demand generation, or a related role.Hands-on experience with marketing tools such as 6Sense, Terminus, Marketo, or similar tools.Knowledge of CRM systems (e.g., Salesforce) and analytics tools.Strong analytical skills with the ability to interpret data and generate actionable insights.It would be a plus if you also possess previous experience in:Experience in Account Based Marketing.Experience using AI-based tools for customer engagement.Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology.About Us Thank you for your interest. Please read our Applicant Data Privacy Notice carefully here.
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