beyondfinance
Digital Marketing Manager
beyondfinance, Chicago, Illinois, United States, 60290
Change lives for the better on a collaborative, uplifting, and future-focused team.
The following information provides an overview of the skills, qualities, and qualifications needed for this role.At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 300,000 clients on their path to a brighter future.While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.About the Role:Beyond Finance is looking for an experienced marketer to join our digital marketing team. This position is focused on driving the continuous improvement and growth of our paid digital program. We are looking for candidates who are excited about developing and executing on strategic marketing initiatives as well as improving upon existing processes and operations.As a key member of our Marketing team, this position will engage in activities to attract new customers and ensure strategic alignment in the market. The ideal candidate is passionate about learning, testing, executing, analyzing and optimizing digital experiences to grow and drive the business forward - not just generate more clicks. This position reports into Marketing leadership and works cross-functionally with product, analytics, design and sales teams.This is a hybrid role and you must be based in Chicago, IL to be considered.What You’ll DoManage Paid Search campaigns to profitably drive user acquisitionAnalyze key metrics across Paid Search campaigns to identify trends and opportunities, and make data-driven recommendations to improve performanceDevelop, own and execute on landing page and other testing initiatives to improve conversion rate and profitability of marketing campaignsManage, optimize, and implement Paid Search campaigns directly in Google Ads and Microsoft AdsProvide thought leadership and proactively bring ideas to the table on needle moving initiatives and testsCollaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controlsWhat We Look ForBS/MS degree in Marketing or a related field5+ years’ experience related to Paid SearchPrior Financial Services and/or lead generation experience preferred, but not requiredExpertise in Paid Search platforms (Google Ads, Microsoft Ads)Strong understanding of optimization levers & testing approaches across Paid Search platformsStrong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environmentProactive and hungry self-starter that enjoys and thrives working in a fast-paced environmentAbility to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlinesOutstanding ability to think creatively, and identify and resolve problemsExcellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationaleDemonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experienceWillingness to dive deep into the data to understand what is driving end to end campaign performanceCreative thinker with excellent written and oral communication skillsEager to work hard, learn fast, and do hands on workWhy Join Us?While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:Considerable employer contributions for health, dental, and vision programsGenerous PTO, paid holidays, and paid parental leave401(k) matching programAnd finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.
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The following information provides an overview of the skills, qualities, and qualifications needed for this role.At Beyond Finance, we've made it our mission to help everyday Americans escape the endless cycle of crippling debt and step into a brighter financial future. Through compassionate, individualized care, a culture focused on compliance and ethics, supportive user-centric technology, and customized financial solutions, we've helped over 300,000 clients on their path to a brighter future.While we're proud of what we've already accomplished, we're searching for new collaborators to help us get to the next level! If you're looking to join a forward-thinking, rapidly growing organization with helping people as its number one goal, we want to hear from you.About the Role:Beyond Finance is looking for an experienced marketer to join our digital marketing team. This position is focused on driving the continuous improvement and growth of our paid digital program. We are looking for candidates who are excited about developing and executing on strategic marketing initiatives as well as improving upon existing processes and operations.As a key member of our Marketing team, this position will engage in activities to attract new customers and ensure strategic alignment in the market. The ideal candidate is passionate about learning, testing, executing, analyzing and optimizing digital experiences to grow and drive the business forward - not just generate more clicks. This position reports into Marketing leadership and works cross-functionally with product, analytics, design and sales teams.This is a hybrid role and you must be based in Chicago, IL to be considered.What You’ll DoManage Paid Search campaigns to profitably drive user acquisitionAnalyze key metrics across Paid Search campaigns to identify trends and opportunities, and make data-driven recommendations to improve performanceDevelop, own and execute on landing page and other testing initiatives to improve conversion rate and profitability of marketing campaignsManage, optimize, and implement Paid Search campaigns directly in Google Ads and Microsoft AdsProvide thought leadership and proactively bring ideas to the table on needle moving initiatives and testsCollaborate with internal and external teams to ensure high quality execution of new marketing campaigns or initiatives in the areas of marketing, product launch readiness, service support, legal, risk, compliance and controlsWhat We Look ForBS/MS degree in Marketing or a related field5+ years’ experience related to Paid SearchPrior Financial Services and/or lead generation experience preferred, but not requiredExpertise in Paid Search platforms (Google Ads, Microsoft Ads)Strong understanding of optimization levers & testing approaches across Paid Search platformsStrong willingness to work hands-on in a performance-based, analytically-driven, and fast-paced environmentProactive and hungry self-starter that enjoys and thrives working in a fast-paced environmentAbility to organize and manage multiple priorities with a strong sense of urgency and consistently meet deadlinesOutstanding ability to think creatively, and identify and resolve problemsExcellent analytical skills and understanding of experiment design, measurement, and analysis (i.e. A/B testing); strong ability to make recommendations supported by data-based rationaleDemonstrated and quantifiable success in implementing successful test-and-learn strategies in the areas of campaign optimization, creative testing, and user experienceWillingness to dive deep into the data to understand what is driving end to end campaign performanceCreative thinker with excellent written and oral communication skillsEager to work hard, learn fast, and do hands on workWhy Join Us?While you make a difference for others, we’ll work to make a difference for you, providing an uplifting, collaborative work environment and benefits that reflect your value to us. For eligible full-time employees, we offer:Considerable employer contributions for health, dental, and vision programsGenerous PTO, paid holidays, and paid parental leave401(k) matching programAnd finally, our team spirit and culture! We cultivate an environment of community, connection, and belonging across our entire organization.
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