Duckbill Group
Head of Marketing (Full-Time)
Duckbill Group, San Francisco, California, United States, 94199
We're looking for a head of marketing to lead the go-to-market for our consulting services. We are an expertise-driven company and a core part of the job will be to harness the expertise of our staff and promote it to the market. We have a lot of one-off things that have worked well, but now it's time to build a scalable strategy and execute on it.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.This is a job you're going to get your hands dirty in, not a job where you'll only be managing the work of others. Come prepared to work hard with a great team.At Duckbill, the job of marketing is to drive leads (MQLs) for the business. We have historical data on lead flow and specific goals we want to hit. We know where our leads come from, who our target clients are, and why they buy from us. We understand our funnel and personas well. All that to say, this isn't building marketing from scratch–more like applying adult supervision to a mess-in-progress.Our marketing is a combination of demand gen, product marketing, and sales enablement.We know what works for us (content, email marketing) and need someone to consistently execute and scale it. While we don't need you to write content, we do need you overseeing its creation, and most importantly, its promotion. Email marketing has always worked well for us, but we've had trouble just giving it the attention it deserves. We would love to explore new channels as well, once we're consistently executing on the existing ones.When it comes to product marketing and sales enablement, you'll be partnering closely with sales to help them succeed. That means ensuring they have the collateral they need and assisting on sales-led outreach campaigns.In-office in San Francisco is strongly preferred for this role so as to collaborate with leadership more easily, but this role is open to any US-based person authorized to work in the US.Some of our big challenges Here are some of our biggest challenges to solve over the next year that you'll have a lot of involvement in:One of our founders, Corey Quinn, is the face of the company. We want to build a marketing function that moves him from being the engine of our marketing to being the supercharger--so we need a replacement engine.We publish a lot of great content, but we're bad about consistently promoting it in an authentic way. This is particularly true when deciding how our flagship newsletter, Last Week in AWS, fits into all of this.We're building a SaaS product and, when it's out of stealth, it's going to create a whole mess of positioning and marketing challenges to solve when trying to promote both our services and product together.About You
Our intuition tells us that someone who has worked as marketing in a services org before will do well.Comfortable being scrappy and handling a lot of autonomy. Seriously, we're not kidding: if you're not comfortable working solo for extended periods and making a lot of decisions on your own, this isn't the role for you.Past experience marketing for infrastructure and/or FinOps/cost management.Compensation for this role is all cash and a mixture of salary and performance bonus (tied to MQLs). Salary range is $150,000 to $200,000, depending on experience.We provide a 401(k) with a company contribution of 6% of your salary that vests immediately. In other words, we’re putting an additional $9,000 to $12,000 per year into your 401(k) for you, whether you contribute or not.We provide healthcare, vision, and dental with premiums fully covered by the company. Dependents are covered 50%.We offer 4 weeks of PTO that accrue monthly, plus unlimited sick leave. We also close up shop for the last week of the year, giving everyone another week of paid time off.We provide an allowance of up to $3,000 for setting up your home office, or we’ll cover the cost of a membership at a coworking space.About Us The Duckbill Group provides consulting services to mid-market and enterprise companies aimed at optimizing and managing their AWS spend. You can read about our services and some of our clients on our website. Additionally, we operate several media publications in the AWS space, including our flagship publication, Last Week in AWS.While we might look like a standard boutique consulting firm, we’ve got big dreams and ambitions around how we can serve more clients in more ways. We’re looking to grow and you would be a big part of that.We believe in a different way of doing consulting:We don't bill hourly or percent-of-savings, because both create misalignment between us and our clients.We optimize for short, in-and-out engagements over long-term engagements. Our average client engagement lasts only eight weeks.We don't do engineering-level implementation work. We stick to higher-level engagements where our value is clear to everyone.We don't do custom engagements. Our consulting services look more like a product than a service, in that they are fixed-scope, defined-outcome, defined-process, and standardized pricing. In other words, no scope creep here.We are a mostly-remote company (our founders are in San Francisco, everyone else is around the country). We’re a company of five employees currently and just over five years old.Diversity & Inclusion We’re building a diverse and inclusive workplace where we learn from each other. We hire adults. We value transparency, autonomy, experimentation, and kind, direct feedback. We welcome nontraditional candidates, and people of all backgrounds, experiences, abilities and perspectives. We’re an equal opportunity employer and our hiring process is structured to put you at ease and help you demonstrate your best work. If we are doing a poor job of this at any time, please let us know. We hire for strengths, not absence of weakness. Come do great things with us.Tell us how you’ve taken an existing brand to a new place by revamping their approach to marketing. How would you begin to approach figuring out where we stand and where we should be standing?Are you located in the United States and authorized to work in the United States?
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Do not wait to apply after reading this description a high application volume is expected for this opportunity.This is a job you're going to get your hands dirty in, not a job where you'll only be managing the work of others. Come prepared to work hard with a great team.At Duckbill, the job of marketing is to drive leads (MQLs) for the business. We have historical data on lead flow and specific goals we want to hit. We know where our leads come from, who our target clients are, and why they buy from us. We understand our funnel and personas well. All that to say, this isn't building marketing from scratch–more like applying adult supervision to a mess-in-progress.Our marketing is a combination of demand gen, product marketing, and sales enablement.We know what works for us (content, email marketing) and need someone to consistently execute and scale it. While we don't need you to write content, we do need you overseeing its creation, and most importantly, its promotion. Email marketing has always worked well for us, but we've had trouble just giving it the attention it deserves. We would love to explore new channels as well, once we're consistently executing on the existing ones.When it comes to product marketing and sales enablement, you'll be partnering closely with sales to help them succeed. That means ensuring they have the collateral they need and assisting on sales-led outreach campaigns.In-office in San Francisco is strongly preferred for this role so as to collaborate with leadership more easily, but this role is open to any US-based person authorized to work in the US.Some of our big challenges Here are some of our biggest challenges to solve over the next year that you'll have a lot of involvement in:One of our founders, Corey Quinn, is the face of the company. We want to build a marketing function that moves him from being the engine of our marketing to being the supercharger--so we need a replacement engine.We publish a lot of great content, but we're bad about consistently promoting it in an authentic way. This is particularly true when deciding how our flagship newsletter, Last Week in AWS, fits into all of this.We're building a SaaS product and, when it's out of stealth, it's going to create a whole mess of positioning and marketing challenges to solve when trying to promote both our services and product together.About You
Our intuition tells us that someone who has worked as marketing in a services org before will do well.Comfortable being scrappy and handling a lot of autonomy. Seriously, we're not kidding: if you're not comfortable working solo for extended periods and making a lot of decisions on your own, this isn't the role for you.Past experience marketing for infrastructure and/or FinOps/cost management.Compensation for this role is all cash and a mixture of salary and performance bonus (tied to MQLs). Salary range is $150,000 to $200,000, depending on experience.We provide a 401(k) with a company contribution of 6% of your salary that vests immediately. In other words, we’re putting an additional $9,000 to $12,000 per year into your 401(k) for you, whether you contribute or not.We provide healthcare, vision, and dental with premiums fully covered by the company. Dependents are covered 50%.We offer 4 weeks of PTO that accrue monthly, plus unlimited sick leave. We also close up shop for the last week of the year, giving everyone another week of paid time off.We provide an allowance of up to $3,000 for setting up your home office, or we’ll cover the cost of a membership at a coworking space.About Us The Duckbill Group provides consulting services to mid-market and enterprise companies aimed at optimizing and managing their AWS spend. You can read about our services and some of our clients on our website. Additionally, we operate several media publications in the AWS space, including our flagship publication, Last Week in AWS.While we might look like a standard boutique consulting firm, we’ve got big dreams and ambitions around how we can serve more clients in more ways. We’re looking to grow and you would be a big part of that.We believe in a different way of doing consulting:We don't bill hourly or percent-of-savings, because both create misalignment between us and our clients.We optimize for short, in-and-out engagements over long-term engagements. Our average client engagement lasts only eight weeks.We don't do engineering-level implementation work. We stick to higher-level engagements where our value is clear to everyone.We don't do custom engagements. Our consulting services look more like a product than a service, in that they are fixed-scope, defined-outcome, defined-process, and standardized pricing. In other words, no scope creep here.We are a mostly-remote company (our founders are in San Francisco, everyone else is around the country). We’re a company of five employees currently and just over five years old.Diversity & Inclusion We’re building a diverse and inclusive workplace where we learn from each other. We hire adults. We value transparency, autonomy, experimentation, and kind, direct feedback. We welcome nontraditional candidates, and people of all backgrounds, experiences, abilities and perspectives. We’re an equal opportunity employer and our hiring process is structured to put you at ease and help you demonstrate your best work. If we are doing a poor job of this at any time, please let us know. We hire for strengths, not absence of weakness. Come do great things with us.Tell us how you’ve taken an existing brand to a new place by revamping their approach to marketing. How would you begin to approach figuring out where we stand and where we should be standing?Are you located in the United States and authorized to work in the United States?
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