Flight Centre Travel Group
Marketing Director, Student Universe - Boston, MA
Flight Centre Travel Group, Boston, Massachusetts, us, 02298
Marketing Director, Student Universe - Boston, MA
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Flight Centre Travel Group (FCTG) is one of the world's largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries. Our purpose is to "open up the world for those who want to see". Every day, we give people all around the world the opportunity to experience something amazing - travel!
About The Opportunity
As the Student Universe Marketing Director, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness within our student and youth demographic. You will work closely with senior leadership and cross-functional teams to create compelling campaigns, optimize product listings, and analyze customer behavior to inform marketing decisions.
Key Responsibilities
Develop and implement e-commerce marketing strategies to increase sales and revenue.
Manage and optimize e-commerce channels such as website, social media, influencers, email, and paid advertising.
Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.
Create and execute targeted campaigns that resonate with the target audience and drive engagement.
Collaborate with cross-functional teams to align marketing efforts with business goals.
Track and report on key metrics such as traffic, conversion rates, total transaction volume, margin and ROI to measure the effectiveness of marketing initiatives.
Stay up-to-date with the latest e-commerce technology, tools, and trends to stay ahead of the competition.
Manage budgets and allocate resources effectively to optimize marketing spend.
Lead and mentor a team of marketing specialists to achieve departmental objectives.
Ensure compliance with legal and ethical standards in all marketing activities.
Experience & Qualifications
5 years in e-commerce marketing
Ability to manage large budgets effectively
Proven success in SEO optimization
Experience with email automation and A/B testing
Analytical and data-driven mindset
Strong project management skills
Excellent communication and collaboration abilities
Knowledge of travel industry trends and best practices a plus
Understanding of student and youth customer behavior and psychology a plus
Work Perks! - What's in it for you:
Have fun:
At the heart of everything we do at Flight Centre is a desire to have fun.
Reward & Recognition:
Celebrate the success of yourself and others at our regular Buzz Nights.
A career, not a job:
We offer genuine opportunities for people to grow and evolve.
If this sounds like the opportunity you have been waiting for then APPLY NOW.
For this position, we anticipate offering an annual salary of
$145,000.
Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process.
#J-18808-Ljbffr
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.Flight Centre Travel Group (FCTG) is one of the world's largest travel retailers and corporate travel managers. The company, which is headquartered in Brisbane, Australia has company-owned leisure and corporate travel business in 23 countries. Our purpose is to "open up the world for those who want to see". Every day, we give people all around the world the opportunity to experience something amazing - travel!
About The Opportunity
As the Student Universe Marketing Director, you will be responsible for developing and executing marketing strategies that drive sales and increase brand awareness within our student and youth demographic. You will work closely with senior leadership and cross-functional teams to create compelling campaigns, optimize product listings, and analyze customer behavior to inform marketing decisions.
Key Responsibilities
Develop and implement e-commerce marketing strategies to increase sales and revenue.
Manage and optimize e-commerce channels such as website, social media, influencers, email, and paid advertising.
Analyze market trends, customer behavior, and competitor activities to make data-driven decisions.
Create and execute targeted campaigns that resonate with the target audience and drive engagement.
Collaborate with cross-functional teams to align marketing efforts with business goals.
Track and report on key metrics such as traffic, conversion rates, total transaction volume, margin and ROI to measure the effectiveness of marketing initiatives.
Stay up-to-date with the latest e-commerce technology, tools, and trends to stay ahead of the competition.
Manage budgets and allocate resources effectively to optimize marketing spend.
Lead and mentor a team of marketing specialists to achieve departmental objectives.
Ensure compliance with legal and ethical standards in all marketing activities.
Experience & Qualifications
5 years in e-commerce marketing
Ability to manage large budgets effectively
Proven success in SEO optimization
Experience with email automation and A/B testing
Analytical and data-driven mindset
Strong project management skills
Excellent communication and collaboration abilities
Knowledge of travel industry trends and best practices a plus
Understanding of student and youth customer behavior and psychology a plus
Work Perks! - What's in it for you:
Have fun:
At the heart of everything we do at Flight Centre is a desire to have fun.
Reward & Recognition:
Celebrate the success of yourself and others at our regular Buzz Nights.
A career, not a job:
We offer genuine opportunities for people to grow and evolve.
If this sounds like the opportunity you have been waiting for then APPLY NOW.
For this position, we anticipate offering an annual salary of
$145,000.
Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
We thank all candidates for their interest; however, only those selected to continue in the process will be contacted.
We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process.
#J-18808-Ljbffr