Nestlé SA
Specialist, Social Media Marketing
Nestlé SA, Chicago, Illinois, United States, 60290
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more.
Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.As the Social Media Specialist, this role is incredibly important to the success of our channels as they are tasked with successfully bringing our social strategy to life. They’ll play a crucial role in shaping our brand voice across our social channels and growing our online community by creating meaningful interactions with consumers. The ideal candidate is a strategic thinker and digital communicator with an unwavering passion for social media.This role involves contributing to the social media strategy, implementing community management strategies by fostering engagement across platforms, project managing the content development process by collaborating closely with creative and influencer teams, and developing content themselves at times. Key responsibilities include managing a social content calendar, content creation, handling content reviews/approvals, asset trafficking, copywriting and publishing, while managing all channel reporting with the manager.KEY RESPONSIBILITIES:Manning the Channels
Maintain social media calendars, including copywriting, planning, scheduling, and publishing while contributing to campaign strategies and amplification plans with the manager.Contribute to the development of organic social content pillars, helping to optimize through results found in reporting and community management.Collaborate with stakeholders on the legal process for social content, sweepstakes/contests, usage and more.Deliver monthly and quarterly reports, informing the brand of overall social engagement highlights and measuring performance based on key KPIs to generate data-driven insights and content recommendations.Keep a close pulse on the changes at the platform level, creating reports and real-time communications about opportunities for the brand.Collaborate with cross-functional partners including but not limited to, creative and influencer teams, PR team, brand and planning teams, legal and regulatory teams, email and CRM teams, plus others.Content Management
Bring a spirit of constant ideation with data-driven insights.Partner with creative teams to guide the content creation process by supporting the development of content briefs, content review/approvals, legal review decks, etc.Create lo-fi still or video content for organic social channels as needed.Mine for additional forms of content including UGC, ambassador/super fan content, repurposed content, etc.Participate in the vetting of potential influencers to ensure they meet the needs of our organic channels.Collaborate with the management of super fans and nano influencers.Work with Brand and Digital leads on content amplification plans.Provide regular reporting, including insights, opportunities, and competitive outlook for influencer content that is published live on organic channels.Community Management
Proactively respond and engage with consumers and prospects on social media channels, embodying the brand’s voice.Greet and engage influencers, VIPs, and celebs who interact with the organic channels.Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.Identify and escalate key topics, trends, or potential issues within the community to relevant internal teams.Contribute to social media strategy development with insights from community interactions and trends.Implement community management strategies, respond to comments and messages, and foster engagement.Address consumer services inquiries on social platforms in partnership with cross-functional partners.Conduct real-time social listening across platforms and utilize social listening tools to identify insights and act on opportunities in real-time.Track community sentiment and provide regular reports on feedback, recurring questions, and common concerns.Scale new social media tools and solutions.Experience and Education Requirements
Minimum of 2-3 years experience in social media management representing a brand or organization.In-depth understanding of social media landscape.Exceptional communication (written and oral) skills.Experience successfully managing multiple projects simultaneously.Deep understanding of all social media platforms, particularly Instagram and TikTok.Active participation in health and wellness/movement communities on these platforms is a plus.Willingness to learn and use project management tools like Monday.com, Airtable, and SharePoint.Preferred Skills
Experience with tools to lead social listening, publishing, content management, and more.Creative and strategic thinking abilities.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Passion for health, wellness, and movement.Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.The approximate pay range for this position is $55,000- $75,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting.Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.It is our business imperative to remain a very inclusive workplace.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.
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Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.As the Social Media Specialist, this role is incredibly important to the success of our channels as they are tasked with successfully bringing our social strategy to life. They’ll play a crucial role in shaping our brand voice across our social channels and growing our online community by creating meaningful interactions with consumers. The ideal candidate is a strategic thinker and digital communicator with an unwavering passion for social media.This role involves contributing to the social media strategy, implementing community management strategies by fostering engagement across platforms, project managing the content development process by collaborating closely with creative and influencer teams, and developing content themselves at times. Key responsibilities include managing a social content calendar, content creation, handling content reviews/approvals, asset trafficking, copywriting and publishing, while managing all channel reporting with the manager.KEY RESPONSIBILITIES:Manning the Channels
Maintain social media calendars, including copywriting, planning, scheduling, and publishing while contributing to campaign strategies and amplification plans with the manager.Contribute to the development of organic social content pillars, helping to optimize through results found in reporting and community management.Collaborate with stakeholders on the legal process for social content, sweepstakes/contests, usage and more.Deliver monthly and quarterly reports, informing the brand of overall social engagement highlights and measuring performance based on key KPIs to generate data-driven insights and content recommendations.Keep a close pulse on the changes at the platform level, creating reports and real-time communications about opportunities for the brand.Collaborate with cross-functional partners including but not limited to, creative and influencer teams, PR team, brand and planning teams, legal and regulatory teams, email and CRM teams, plus others.Content Management
Bring a spirit of constant ideation with data-driven insights.Partner with creative teams to guide the content creation process by supporting the development of content briefs, content review/approvals, legal review decks, etc.Create lo-fi still or video content for organic social channels as needed.Mine for additional forms of content including UGC, ambassador/super fan content, repurposed content, etc.Participate in the vetting of potential influencers to ensure they meet the needs of our organic channels.Collaborate with the management of super fans and nano influencers.Work with Brand and Digital leads on content amplification plans.Provide regular reporting, including insights, opportunities, and competitive outlook for influencer content that is published live on organic channels.Community Management
Proactively respond and engage with consumers and prospects on social media channels, embodying the brand’s voice.Greet and engage influencers, VIPs, and celebs who interact with the organic channels.Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.Identify and escalate key topics, trends, or potential issues within the community to relevant internal teams.Contribute to social media strategy development with insights from community interactions and trends.Implement community management strategies, respond to comments and messages, and foster engagement.Address consumer services inquiries on social platforms in partnership with cross-functional partners.Conduct real-time social listening across platforms and utilize social listening tools to identify insights and act on opportunities in real-time.Track community sentiment and provide regular reports on feedback, recurring questions, and common concerns.Scale new social media tools and solutions.Experience and Education Requirements
Minimum of 2-3 years experience in social media management representing a brand or organization.In-depth understanding of social media landscape.Exceptional communication (written and oral) skills.Experience successfully managing multiple projects simultaneously.Deep understanding of all social media platforms, particularly Instagram and TikTok.Active participation in health and wellness/movement communities on these platforms is a plus.Willingness to learn and use project management tools like Monday.com, Airtable, and SharePoint.Preferred Skills
Experience with tools to lead social listening, publishing, content management, and more.Creative and strategic thinking abilities.Ability to work in a fast-paced environment and manage multiple projects simultaneously.Passion for health, wellness, and movement.Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.The approximate pay range for this position is $55,000- $75,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting.Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits.It is our business imperative to remain a very inclusive workplace.The Nestlé Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.
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