Zimmerman Advertising
Associate Media Director
Zimmerman Advertising, Fort Lauderdale, Florida, us, 33336
Media Services --> Integrated Media Planning Supervisor
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.FORT LAUDERDALE, FLID: 4550Full-Time/RegularThe Associate Media Director (AMD) is responsible for all media activities on a group of accounts; develops the media plan; selects media to achieve a given sales objective within a predetermined budget; supervises others, and has professional client contact. The AMD manages the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.ResponsibilitiesLearns all phases of the clients’ marketing objectivesManages the development, implementation and optimization of integrated media plans, strategies and tacticsOversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team membersManage clients’ expectations with leaders, clearly communicating media strategies to clientsSupervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materialsPrepares media authorizations per approved plans/project requestsTrains and supervises supervisors, planners and assistants in all media channelsMonitors active buys during the negotiations process and checks final buys for adherence to guidelinesMonitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clientsParticipates in new business project assignmentsAssists accounting department in reconciling variances and assuring proper paymentsProactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clientsWorks with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analysesAttends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profileDevelop POVs as needed in response to client needs or requestsEnsures relationships with account teams are harmonious and productiveRegularly meets with stakeholders to ensure alignmentRegularly meets with direct reports to provide feedback and coach/develop teamRequirementsBachelor’s degree in related field or equivalent experience5+ years media planning experiencePrior experience in a supervisory roleExperienced across most major media channels; sufficient knowledge in both traditional and digital channelsExcellent presentation and writing skillsProven ability to develop high quality media strategies that drove resultsExperience negotiating short and long-term contracts with vendorsMS Office: Internet Explorer, Excel, Word and PowerPointExperience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, etc.)Experience working in a results-focused, fast-paced environment.
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Check below to see if you have what is needed for this opportunity, and if so, make an application asap.FORT LAUDERDALE, FLID: 4550Full-Time/RegularThe Associate Media Director (AMD) is responsible for all media activities on a group of accounts; develops the media plan; selects media to achieve a given sales objective within a predetermined budget; supervises others, and has professional client contact. The AMD manages the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.ResponsibilitiesLearns all phases of the clients’ marketing objectivesManages the development, implementation and optimization of integrated media plans, strategies and tacticsOversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team membersManage clients’ expectations with leaders, clearly communicating media strategies to clientsSupervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materialsPrepares media authorizations per approved plans/project requestsTrains and supervises supervisors, planners and assistants in all media channelsMonitors active buys during the negotiations process and checks final buys for adherence to guidelinesMonitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clientsParticipates in new business project assignmentsAssists accounting department in reconciling variances and assuring proper paymentsProactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clientsWorks with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analysesAttends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profileDevelop POVs as needed in response to client needs or requestsEnsures relationships with account teams are harmonious and productiveRegularly meets with stakeholders to ensure alignmentRegularly meets with direct reports to provide feedback and coach/develop teamRequirementsBachelor’s degree in related field or equivalent experience5+ years media planning experiencePrior experience in a supervisory roleExperienced across most major media channels; sufficient knowledge in both traditional and digital channelsExcellent presentation and writing skillsProven ability to develop high quality media strategies that drove resultsExperience negotiating short and long-term contracts with vendorsMS Office: Internet Explorer, Excel, Word and PowerPointExperience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, etc.)Experience working in a results-focused, fast-paced environment.
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