GoGuardian
Director, Brand and Creative Marketing
GoGuardian, El Segundo, California, United States, 90245
The Role
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.We’re looking for a Director of Brand Marketing & Creative to build equity in GoGuardian’s portfolio of products and the creative execution of marketing initiatives. In this role, you’ll define, execute, and deliver a consistent, high-quality and differentiating creative output spanning across company-wide initiatives to effectively communicate our brand story and connect with target audiences. You’ll lead a multidisciplinary brand and creative team, including: copywriters, designers, production, and brand team members as well as agency partners and contractors, and report to the VP, Head of Marketing & Communications.
The ideal candidate will have a strong understanding of brand strategy, positioning and messaging and a successful track record in developing impactful and differentiating creative spanning across initiatives company-wide.
What You'll Do
Develop and refine GoGuardian the brand strategies for GoGuardian and Pear Deck Learning, ensuring they align with our forward-facing strategy and overall business objectives
Conceive and implement concepts, guidelines, and systems design across various creative projects and oversee them to completion
Ensure high-quality creative output that meets brand standards and resonates with our target audience across asset types, including: video, audio, digital, website pages, event design, and marketing and sales collateral
Lead a multidisciplinary creative team providing direction on creative strategy for the development of integrated marketing initiatives across ideation sessions, concept development, and asset and content creation.
Partner with business stakeholders and executive leadership to ensure alignment and effective execution of brand initiatives, representing the Brand & Creative team in presentations and strategic discussions
Track and analyze brand performance metrics to measure the effectiveness of campaigns and make data-driven recommendations
Recruit, manage, and inspire the creative team with best practices, fresh ideas and perspectives, and coaching through concept development, creative recommendation of ideas, and revisions
Oversee multiple projects through all stages of development in partnership with Production and Marketing Operations
Anticipate challenges and escalate roadblocks such as budget and resourcing constraints or unmet dependencies
Who You Are
10+ years of related advertising agency or internal brand management and creative team leadership experience
Track record of success creating and executing integrated campaigns, event experience design, video, audio, digital, social content, website pages, and marketing and sales collateral
Strong understanding of brand strategy, positioning and messaging, and mechanisms to measure equity and perception in the marketplace
Hands-on experience in developing creative, including copywriting, graphic design, and brand creation
Previously managed creative individual contributors across copywriting, design, production, and brand marketing
Passionate about brand development and systems design
Able to inspire a new perspective and rally team members around ideas
Skilled at building productive relationships at all levels throughout our organization and with external partners
Excellent communication and interpersonal skills.
Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
Fueled by the opportunity to truly impact the education landscape.
Something else? Tell us! We want to learn more about you…
What We Offer
Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan.
Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
A robust catalog of benefits that support your professional growth and personal wellbeing: learning funds, lifestyle funds, online yoga & meditation classes, fertility & adoption reimbursement, giving funds with company match, and more…
Plus the intangible:
A varied and challenging role in a global and highly innovative high-growth company.
Supportive, driven colleagues who have your back and share your passion.
The typical base salary range for this position is $175,000- $200,000. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.
#J-18808-Ljbffr
Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.We’re looking for a Director of Brand Marketing & Creative to build equity in GoGuardian’s portfolio of products and the creative execution of marketing initiatives. In this role, you’ll define, execute, and deliver a consistent, high-quality and differentiating creative output spanning across company-wide initiatives to effectively communicate our brand story and connect with target audiences. You’ll lead a multidisciplinary brand and creative team, including: copywriters, designers, production, and brand team members as well as agency partners and contractors, and report to the VP, Head of Marketing & Communications.
The ideal candidate will have a strong understanding of brand strategy, positioning and messaging and a successful track record in developing impactful and differentiating creative spanning across initiatives company-wide.
What You'll Do
Develop and refine GoGuardian the brand strategies for GoGuardian and Pear Deck Learning, ensuring they align with our forward-facing strategy and overall business objectives
Conceive and implement concepts, guidelines, and systems design across various creative projects and oversee them to completion
Ensure high-quality creative output that meets brand standards and resonates with our target audience across asset types, including: video, audio, digital, website pages, event design, and marketing and sales collateral
Lead a multidisciplinary creative team providing direction on creative strategy for the development of integrated marketing initiatives across ideation sessions, concept development, and asset and content creation.
Partner with business stakeholders and executive leadership to ensure alignment and effective execution of brand initiatives, representing the Brand & Creative team in presentations and strategic discussions
Track and analyze brand performance metrics to measure the effectiveness of campaigns and make data-driven recommendations
Recruit, manage, and inspire the creative team with best practices, fresh ideas and perspectives, and coaching through concept development, creative recommendation of ideas, and revisions
Oversee multiple projects through all stages of development in partnership with Production and Marketing Operations
Anticipate challenges and escalate roadblocks such as budget and resourcing constraints or unmet dependencies
Who You Are
10+ years of related advertising agency or internal brand management and creative team leadership experience
Track record of success creating and executing integrated campaigns, event experience design, video, audio, digital, social content, website pages, and marketing and sales collateral
Strong understanding of brand strategy, positioning and messaging, and mechanisms to measure equity and perception in the marketplace
Hands-on experience in developing creative, including copywriting, graphic design, and brand creation
Previously managed creative individual contributors across copywriting, design, production, and brand marketing
Passionate about brand development and systems design
Able to inspire a new perspective and rally team members around ideas
Skilled at building productive relationships at all levels throughout our organization and with external partners
Excellent communication and interpersonal skills.
Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
Fueled by the opportunity to truly impact the education landscape.
Something else? Tell us! We want to learn more about you…
What We Offer
Competitive pay, complete health insurance, 401(k) matching, bonuses, and an employee stock option plan.
Flexible time off, 13 paid holidays, paid parental leave, wellness days, and a paid year-end holiday break.
A robust catalog of benefits that support your professional growth and personal wellbeing: learning funds, lifestyle funds, online yoga & meditation classes, fertility & adoption reimbursement, giving funds with company match, and more…
Plus the intangible:
A varied and challenging role in a global and highly innovative high-growth company.
Supportive, driven colleagues who have your back and share your passion.
The typical base salary range for this position is $175,000- $200,000. The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience. Additional benefits information is listed on our careers page.
#J-18808-Ljbffr