Gensler
Regional Public Relations Director
Gensler, Newport Beach, California, us, 92659
The Southwest Regional Public Relations Director is responsible for the overall reputation development and earned, owned, social, and paid media channels for the region. This person knows how to navigate traditional and trade media, social media, and various markets and leadership structures while creating unique story lines that also fit into a larger, global narrative.
The following information aims to provide potential candidates with a better understanding of the requirements for this role.We are seeking a strategic thinker and highly collaborative individual to lead and manage external communications and content development to
position our people as innovative design-leaders
in our local markets and
build our firm's local and global reputation
through project PR across our practice area of expertise. We want to tell stories of how Gensler unites creativity, imagination, and innovation to cultivate human connection and drive positive change in the built environment.Your RoleGensler seeks a proven senior-level storyteller with a passion for design to lead our Southwest Public Relations. We are looking for a proactive individual who can simultaneously manage multiple deliverables with strategic thinking. They need to understand the positive impact of design on the human experience and in real estate markets, and position Gensler's impact as engaging stories. This individual needs to communicate our firm's unique approach and how it differentiates us from our competition.The Southwest Public Relations Director works with Regional Managing Principals, Office Leaders, Regional Marketing Director, Practice Area Leaders, and the larger PR and marketing team to gain an understanding of stories, identify and secure opportunities, and to develop proactive content and campaigns across various platforms in support of our strategic objectives.What You Will DoWork with Regional Leadership, Office Leadership and Regional Marketing Director to create annual, strategic PR plans based on their business goals and needs for the Southwest offices.Establish and manage media relationships at a regional level to pitch strategic and impact stories about Gensler people and projects.Work collaboratively with the global PR team on national media placements.Establish and maintain local business and industry media contacts.Lead and manage PR team on responding to incoming media inquiries and interview requests, and craft talking points for our speakers.Develop executive communications and positioning plans for key external market leaders.Mentor and train key Gensler thought leaders on market engagement strategies.Create compelling thought leadership content with key messaging for Gensler.com, our blogs, and firmwide publications.Lead PR efforts to track speaking opportunities with local and national organizations and craft compelling speaking abstracts to submit.Develop social media strategies and work with PR Specialist and Marketing to optimize local channels.Lead and mentor a team of PR and communications professionals.Understand our firm's portfolio in detail, including a keen understanding of industry trends affecting clients, and make appropriate recommendations regarding communication strategy surrounding them.Utilize PR team to track metrics on PR reach and engagement across region as a way to inform leadership, future strategies, and localized tactics.Your Qualifications15+ years of experience in a variety of public relations, media, communications, or marketing roles, either agency based or in-house. Experience in business-to-business is preferred over business-to-consumer.Experience working in a dynamic, collaborative, and creative environment with people who encompass a range of skills and experiences.Has a range of media contacts and evidence of building long-term relationships within the press.Deep familiarity with social media and web-based channels as marketing tools.Timely communicator.Excellent writing skills and is articulate and accurate.Demonstrate high energy and initiative to deliver results.Can build and sustain momentum and has an ability to keep an eye on the big picture while managing the details.Proficient with MS Office package, presentation software such as Adobe Creative Suite with additional print/digital design skills highly desirable.
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The following information aims to provide potential candidates with a better understanding of the requirements for this role.We are seeking a strategic thinker and highly collaborative individual to lead and manage external communications and content development to
position our people as innovative design-leaders
in our local markets and
build our firm's local and global reputation
through project PR across our practice area of expertise. We want to tell stories of how Gensler unites creativity, imagination, and innovation to cultivate human connection and drive positive change in the built environment.Your RoleGensler seeks a proven senior-level storyteller with a passion for design to lead our Southwest Public Relations. We are looking for a proactive individual who can simultaneously manage multiple deliverables with strategic thinking. They need to understand the positive impact of design on the human experience and in real estate markets, and position Gensler's impact as engaging stories. This individual needs to communicate our firm's unique approach and how it differentiates us from our competition.The Southwest Public Relations Director works with Regional Managing Principals, Office Leaders, Regional Marketing Director, Practice Area Leaders, and the larger PR and marketing team to gain an understanding of stories, identify and secure opportunities, and to develop proactive content and campaigns across various platforms in support of our strategic objectives.What You Will DoWork with Regional Leadership, Office Leadership and Regional Marketing Director to create annual, strategic PR plans based on their business goals and needs for the Southwest offices.Establish and manage media relationships at a regional level to pitch strategic and impact stories about Gensler people and projects.Work collaboratively with the global PR team on national media placements.Establish and maintain local business and industry media contacts.Lead and manage PR team on responding to incoming media inquiries and interview requests, and craft talking points for our speakers.Develop executive communications and positioning plans for key external market leaders.Mentor and train key Gensler thought leaders on market engagement strategies.Create compelling thought leadership content with key messaging for Gensler.com, our blogs, and firmwide publications.Lead PR efforts to track speaking opportunities with local and national organizations and craft compelling speaking abstracts to submit.Develop social media strategies and work with PR Specialist and Marketing to optimize local channels.Lead and mentor a team of PR and communications professionals.Understand our firm's portfolio in detail, including a keen understanding of industry trends affecting clients, and make appropriate recommendations regarding communication strategy surrounding them.Utilize PR team to track metrics on PR reach and engagement across region as a way to inform leadership, future strategies, and localized tactics.Your Qualifications15+ years of experience in a variety of public relations, media, communications, or marketing roles, either agency based or in-house. Experience in business-to-business is preferred over business-to-consumer.Experience working in a dynamic, collaborative, and creative environment with people who encompass a range of skills and experiences.Has a range of media contacts and evidence of building long-term relationships within the press.Deep familiarity with social media and web-based channels as marketing tools.Timely communicator.Excellent writing skills and is articulate and accurate.Demonstrate high energy and initiative to deliver results.Can build and sustain momentum and has an ability to keep an eye on the big picture while managing the details.Proficient with MS Office package, presentation software such as Adobe Creative Suite with additional print/digital design skills highly desirable.
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