HomeLight
Growth and Retention Marketing Manager
HomeLight, San Francisco, California, United States, 94199
***** This role is based in San Francisco, CA - Office days are Wed and Thur *****
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Who We Are
We’re building the future of real estate — today.
HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.
Our team breaks barriers every day while staying committed to HomeLight'sgoals and core values, which is a crucial element to our shared success.
What You’ll Do Here
Who you are
We’re looking for a Growth & Retention Marketing Manager to join our small, dynamic Product Marketing team here at HomeLight. In this role, you’ll grow our emerging and existing products for our agent and loan officer partners. You’ll brainstorm and execute go-to-market tests and retention strategies. You’ll build sales enablement and channel content in a fast-paced environment — all while joining an energetic and creative team. You’re a scrappy ideas person who loves to test and iterate, and you’re obsessed with details. You have a knack for breaking down and communicating complex concepts and positioning and are used to driving cross-functional collaboration and results across multiple teams.
This position will report to the Vice President of Marketing.
What you’ll do here
You’ll work with our Sales, Marketing, Design, Lifecycle, Operations, and Product teams to find new and innovative ways to drive adoption and retention of our products with top loan officers and real estate agents across the country, including:
Own the GTM of our enterprise lender partners and drive retention with existing partners, experimenting and scaling effective launch and retention marketing strategies to grow registrations, demos, leads, and brand loyalty with our key lender partners
Identify new opportunities and ideas for us to test, measure, and iterate to drive product adoption across our portfolio
Craft positioning and messaging to market our products to loan officers, real estate agents, and clients nationwide
Develop content that’s simple, polished, and engaging in a variety of formats, including marketing materials like one-pagers and social media templates, customer sales events and industry conferences, emails, and training webinars.
Manage complex projects across multiple stakeholders, using your organizational and communication skills to keep everything on track.
What You Bring
4+ years of relevant growth, product, or marketing experience, ideally in a startup environment with advancing responsibilities
Experience using data to prioritize growth and product marketing campaigns, measure performance, and guide strategy
Experience owning and building in tools including Webflow, HubSpot, Iterable, AirTable, HotJar, Canva, Figma, and more
Stellar copywriting skills, with the ability to translate complex products into easy-to-understand, compelling content
The ability to prioritize projects based on impact and manage multiple projects at a time.
Strong communication skills and the ability to confidently manage relationships with cross-functional partners, customers, executives, and external vendors alike
An eye for detail and an innate brand sense
A four-year college degree; Marketing or Communications major a plus
Benefits and Perks
Medical (Anthem or Kaiser), Dental & Vision (Guardian)
Long-Term Disability & Short-Term Disability, Hospital Indemnity Insurance (Guardian)
401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
Commuter benefits are offered in certain locations
PTO, including Volunteer Days to give back to your community
Annual Anniversary Perks, including professional development and sabbaticals!
HomeLight Services to help you with buying and selling your home
The following compensation information is provided to comply with job posting disclosure requirements in Colorado, New York, Washington, and California.Base Pay Range: $125,000.00 - $150,000.00,base pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.
Let’s chat!
HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.
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Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Who We Are
We’re building the future of real estate — today.
HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all.
Our team breaks barriers every day while staying committed to HomeLight'sgoals and core values, which is a crucial element to our shared success.
What You’ll Do Here
Who you are
We’re looking for a Growth & Retention Marketing Manager to join our small, dynamic Product Marketing team here at HomeLight. In this role, you’ll grow our emerging and existing products for our agent and loan officer partners. You’ll brainstorm and execute go-to-market tests and retention strategies. You’ll build sales enablement and channel content in a fast-paced environment — all while joining an energetic and creative team. You’re a scrappy ideas person who loves to test and iterate, and you’re obsessed with details. You have a knack for breaking down and communicating complex concepts and positioning and are used to driving cross-functional collaboration and results across multiple teams.
This position will report to the Vice President of Marketing.
What you’ll do here
You’ll work with our Sales, Marketing, Design, Lifecycle, Operations, and Product teams to find new and innovative ways to drive adoption and retention of our products with top loan officers and real estate agents across the country, including:
Own the GTM of our enterprise lender partners and drive retention with existing partners, experimenting and scaling effective launch and retention marketing strategies to grow registrations, demos, leads, and brand loyalty with our key lender partners
Identify new opportunities and ideas for us to test, measure, and iterate to drive product adoption across our portfolio
Craft positioning and messaging to market our products to loan officers, real estate agents, and clients nationwide
Develop content that’s simple, polished, and engaging in a variety of formats, including marketing materials like one-pagers and social media templates, customer sales events and industry conferences, emails, and training webinars.
Manage complex projects across multiple stakeholders, using your organizational and communication skills to keep everything on track.
What You Bring
4+ years of relevant growth, product, or marketing experience, ideally in a startup environment with advancing responsibilities
Experience using data to prioritize growth and product marketing campaigns, measure performance, and guide strategy
Experience owning and building in tools including Webflow, HubSpot, Iterable, AirTable, HotJar, Canva, Figma, and more
Stellar copywriting skills, with the ability to translate complex products into easy-to-understand, compelling content
The ability to prioritize projects based on impact and manage multiple projects at a time.
Strong communication skills and the ability to confidently manage relationships with cross-functional partners, customers, executives, and external vendors alike
An eye for detail and an innate brand sense
A four-year college degree; Marketing or Communications major a plus
Benefits and Perks
Medical (Anthem or Kaiser), Dental & Vision (Guardian)
Long-Term Disability & Short-Term Disability, Hospital Indemnity Insurance (Guardian)
401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
Commuter benefits are offered in certain locations
PTO, including Volunteer Days to give back to your community
Annual Anniversary Perks, including professional development and sabbaticals!
HomeLight Services to help you with buying and selling your home
The following compensation information is provided to comply with job posting disclosure requirements in Colorado, New York, Washington, and California.Base Pay Range: $125,000.00 - $150,000.00,base pay will vary depending on several factors, such as the position, location, qualifications of the individual, market conditions, and other operational business requirements.
Let’s chat!
HomeLight is an equal opportunity employer dedicated to building an inclusive and diverse workforce, providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. We will provide accommodations during the recruitment process upon request and any accommodation will be addressed confidentially.
#J-18808-Ljbffr