Director Product Marketing, Heroku

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Make sure to apply quickly in order to maximise your chances of being considered for an interview Read the complete job description below.Job Category:

Marketing & CommunicationsAbout Salesforce:We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.Role Description:The Director Product Marketing will play a pivotal role in shaping Heroku's perception in the market. Reporting to the CMO, this leader will be responsible for Heroku's thought leadership messaging and content, editorial calendar, executive communications, and speaker bureau; pushing the narrative to gain mindshare for Heroku in various market categories, open source, and customer communities.Responsibilities:Messaging and narrative: Develop thought-provoking and insightful narratives and perspectives on trends and topics in our industry and technology space.Editorial: Develop a thematic editorial calendar with thought leadership content to increase awareness of Heroku.Executive Comms: Support Heroku executives in building their profiles across the industry through bold and authentic narratives for media placement, speaking opportunities, and thought leadership engagement.Paid Media: Develop strategic paid media strategy for sponsored articles, interviews, videos, and podcasts of key spokespeople.PR and AR: Work closely with PR and AR teams to develop and execute strategies for earned media and coverage.Develop and run speaker bureau program within Heroku employees.Analytics: Track and analyze performance and ROI of thought leadership programs.Requirements:10+ years of experience in product or solutions marketing, communications, journalism, or as industry analyst.Experience with developer and IT Executive audiences and knowledge of cloud native, open source, Kubernetes, and developer tool ecosystems.Ability to strategize and craft compelling narratives and strong storytelling skills.Experience in defining strategy and coaching teams through execution.Excellent communication skills and the ability to present to executive leaders, cross-functional partners, customers, and partners.Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders.Experience in building scalable programs and demonstrate the ability to drive cross-functional alignment.Self-starter with a builder's mindset.Accommodations:If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.Posting Statement:At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.Salesforce is an Equal Employment Opportunity and Affirmative Action Employer.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.Salesforce welcomes all.

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