Genentech
Marketing Manager
Genentech, San Francisco, California, United States, 94199
Make your application after reading the following skill and qualification requirements for this position.The PositionWhy Genentech
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Marketing Manager is integral to successfully delivering the Foundational Products Marketing Vision. The Foundational Products Marketing Team supports the squad accountabilities to deliver on +$3B annual revenue through promotional activities across 13 products/multiple indications & therapeutic areas (TAs).
We are looking for a Marketing Manager to embrace the opportunities that come with change, establish strong partnerships with the field and functional teams, and drive focus around our strategies to make meaningful progress for patients each day. The Marketing Manager will report into the Marketing Team Director and will be responsible for omnichannel execution across digital and personal channels.
Key Responsibilities
Closely aligned with the Foundational Product franchise and individual products value proposition and customer positioning, autonomously optimizes marketing campaigns, supports the execution of the Gazyva launch in Lupus Nephritis value proposition and the end-to end customer experience
Analyzes customer insights to assess customer needs, drive and adapt tactical marketing activities, and to inform the optimal integrated customer experience
Identifies and works regularly with appropriate internal and external resources (e.g. contracting with agencies and vendors) to support product marketing strategies and activities
Creates new and derivative marketing content autonomously to include branding, logo, core messaging and collateral for marketing campaigns
Designs and delivers relevant and seamless end-to-end customer experiences in partnership with networked functions such as Customer Engagement and Genentech Business Operations
Creates personal promotional messages and resources for field-based channels in coordination with non-personal messages and resources
Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Performs a wide range of tactical activities to support a seamless, well-integrated marketing campaigns across multiple platforms. These activities may span several customer types (e.g. payers, HCPs, organized customers)
Measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes
Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
May manage Congresses and Professional Society relationships and coordinate end-to-end meeting management
Participates in flexibly deployed work teams across the CMG network based on their areas of expertise
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Demonstrates Foundational Proficiency within the following Key Competencies
Marketing Managers are expected to consistently perform at the foundational level
(foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support) .
Customer Understanding
- I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation -
I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development -
I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development -
I build compelling, motivating campaigns that get customers to take action.
Project & Vendor Management -
I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Content Development & Approval -
I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness -
I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels -
I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration -
I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Minimum
Candidate Qualifications & Experience
Bachelor's degree
4 years minimum work experience, with 2 years working in a marketing role or, an Advanced Degree with 2 years of working experience with 1 year in a marketing role may be considered.
Additional Desired
Candidate Qualifications & Experience
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week in the office.
Relocation assistance is not available for this job posti.
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what’s best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location in California is $125,300 - $232,700. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.
#J-18808-Ljbffr
We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
About this Marketing Role
The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.
This Marketing Manager is integral to successfully delivering the Foundational Products Marketing Vision. The Foundational Products Marketing Team supports the squad accountabilities to deliver on +$3B annual revenue through promotional activities across 13 products/multiple indications & therapeutic areas (TAs).
We are looking for a Marketing Manager to embrace the opportunities that come with change, establish strong partnerships with the field and functional teams, and drive focus around our strategies to make meaningful progress for patients each day. The Marketing Manager will report into the Marketing Team Director and will be responsible for omnichannel execution across digital and personal channels.
Key Responsibilities
Closely aligned with the Foundational Product franchise and individual products value proposition and customer positioning, autonomously optimizes marketing campaigns, supports the execution of the Gazyva launch in Lupus Nephritis value proposition and the end-to end customer experience
Analyzes customer insights to assess customer needs, drive and adapt tactical marketing activities, and to inform the optimal integrated customer experience
Identifies and works regularly with appropriate internal and external resources (e.g. contracting with agencies and vendors) to support product marketing strategies and activities
Creates new and derivative marketing content autonomously to include branding, logo, core messaging and collateral for marketing campaigns
Designs and delivers relevant and seamless end-to-end customer experiences in partnership with networked functions such as Customer Engagement and Genentech Business Operations
Creates personal promotional messages and resources for field-based channels in coordination with non-personal messages and resources
Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
Performs a wide range of tactical activities to support a seamless, well-integrated marketing campaigns across multiple platforms. These activities may span several customer types (e.g. payers, HCPs, organized customers)
Measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes
Contribute to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
May manage Congresses and Professional Society relationships and coordinate end-to-end meeting management
Participates in flexibly deployed work teams across the CMG network based on their areas of expertise
Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects
Demonstrates Foundational Proficiency within the following Key Competencies
Marketing Managers are expected to consistently perform at the foundational level
(foundational is defined as knowing the key components of a competency and applying it, sometimes with coaching support) .
Customer Understanding
- I’m always learning about my customers, what they need, and the world they live in.
Competitive Value Creation -
I determine the relevant, competitive, and profitable value story we offer to customers.
Strategy Development -
I make smart choices about what efforts will help achieve customers’ goals and our goals.
Integrated Campaign Development -
I build compelling, motivating campaigns that get customers to take action.
Project & Vendor Management -
I manage projects, partners, and suppliers to drive on strategy, on time, on budget impact.
Content Development & Approval -
I craft simple, meaningful stories in an efficient and fully compliant way.
Execution Readiness -
I rally the organization to plan, coordinate, and pull through the strategy together.
Delivery & Optimization Across Channels -
I make sure our story is reaching customers in a seamless, memorable experience.
Measurement & Iteration -
I evaluate everything we do, and adjust, stop, or start for continuous improvement.
Minimum
Candidate Qualifications & Experience
Bachelor's degree
4 years minimum work experience, with 2 years working in a marketing role or, an Advanced Degree with 2 years of working experience with 1 year in a marketing role may be considered.
Additional Desired
Candidate Qualifications & Experience
MBA or other related graduate level degree preferred
Marketing experience in relevant industries
Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
Location
This position is based in South San Francisco, CA and offers a hybrid schedule working 3 days per week in the office.
Relocation assistance is not available for this job posti.
Roche Operating Principles
Put Patients First: I always act as if patients I know are in the room and do what’s best for them
Follow the science: I seek answers through experiments, data and debate, and act on facts
Act as one team: I care, collaborate and commit without boundaries, and trust others to do their part
Embrace differences: I seek diverse perspectives, invite opposing views, and challenge myself and others
Accelerate learning: I push to learn new things even if difficult, and openly share my successes and failures
Simplify radically: I eliminate complexity, reuse with pride, and accomplish more with less
Make impact now: I take accountability to do what’s right, deliver value fast, and don’t wait for certainty
Think long term: I choose actions today that benefit future generations
The expected salary range for this position based on the primary location in California is $125,300 - $232,700. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.
Benefits
Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.
#J-18808-Ljbffr