Champion Management Group, LLC
Director of Digital Media
Champion Management Group, LLC, Dallas, Texas, United States, 75215
Ensure you read the information regarding this opportunity thoroughly before making an application.We are seeking an experienced Digital Media Director to lead our integrated digital media efforts. This individual will be responsible for managing and directing the Paid and Franchise Development Digital Media departments, driving strategic digital initiatives, and leading high-performing teams to deliver exceptional results for our clients.
DescriptionKey Responsibilities
Departmental Leadership and Team Management
Manage and direct integrated Paid (B2C) and Franchise Development (B2B) Digital Media departments, encompassing:
Paid digital advertising strategies and campaigns
Consumer and franchise development digital media
Lead digital media teams by:
Inspiring and motivating team members
Providing essential tools, training and professional development
Removing operational roadblocks
Conducting performance reviews and evaluations
Mentor and guide digital team members
Foster a collaborative and innovative team culture
Strategic Digital Media Development
Develop and implement comprehensive digital media strategies focused on:
User acquisition
Lead generation
User retention across paid media channels
Oversee paid media campaign execution, including:
Display advertising
Search media
Media advertising
Programmatic advertising
Business Development and Client Strategy
Support agency business development efforts by:
Driving new client acquisition for digital services
Cross-selling digital services to existing clients
Serve as the primary point of escalation for internal and external digital media requests
Collaborate cross-functionally with other department leads to ensure:
Integrated, cohesive multi-service strategies
Alignment with overarching client strategies
Innovation and Continuous Improvement
Stay current with emerging digital media technologies and trends
Develop and document paid media best practices
Bring creative vision and innovative approaches to digital storytelling
Provide strategic recommendations based on:
Industry trends
First and third-party data insights
Market research and audience analysis
Performance and Budget Management
Manage digital media budgets with a focus on:
Maximum effectiveness
Optimal budget allocations
Measurable ROI/ROAS/CTRs
Track and deliver comprehensive digital media analytics and market insights
Develop content frameworks and product narratives that support strategic recommendations
QualificationsRequired
Bachelor's degree in media, Communications, Digital Media, or related field
Minimum 5 years of experience in digital media
Proven track record of successfully leading and developing digital media teams
Demonstrated ability to manage, mentor and develop 5+ direct reports
Expert-level knowledge of digital media platforms and technologies
Building and motivating high-performing teams
Strong analytical and strategic planning skills
Demonstrated success in managing complex digital media campaigns
Preferred
Master's degree in communications or related field
Experience in PR, digital or communications agency environment
Technical Skills
Paid media campaign management
Marketing analytics
Content management systems
Digital advertising platforms
Web analytics tools
CRM software
Performance management tools
Soft Skills
Strategic leadership
Team motivation and development
Emotional intelligence
Conflict resolution
Creative problem-solving
Adaptability
Excellent communication
Data-driven decision making
Equal Opportunity StatementChampion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: This job description is subject to periodic review and may be modified to reflect the evolving needs of the organization.
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DescriptionKey Responsibilities
Departmental Leadership and Team Management
Manage and direct integrated Paid (B2C) and Franchise Development (B2B) Digital Media departments, encompassing:
Paid digital advertising strategies and campaigns
Consumer and franchise development digital media
Lead digital media teams by:
Inspiring and motivating team members
Providing essential tools, training and professional development
Removing operational roadblocks
Conducting performance reviews and evaluations
Mentor and guide digital team members
Foster a collaborative and innovative team culture
Strategic Digital Media Development
Develop and implement comprehensive digital media strategies focused on:
User acquisition
Lead generation
User retention across paid media channels
Oversee paid media campaign execution, including:
Display advertising
Search media
Media advertising
Programmatic advertising
Business Development and Client Strategy
Support agency business development efforts by:
Driving new client acquisition for digital services
Cross-selling digital services to existing clients
Serve as the primary point of escalation for internal and external digital media requests
Collaborate cross-functionally with other department leads to ensure:
Integrated, cohesive multi-service strategies
Alignment with overarching client strategies
Innovation and Continuous Improvement
Stay current with emerging digital media technologies and trends
Develop and document paid media best practices
Bring creative vision and innovative approaches to digital storytelling
Provide strategic recommendations based on:
Industry trends
First and third-party data insights
Market research and audience analysis
Performance and Budget Management
Manage digital media budgets with a focus on:
Maximum effectiveness
Optimal budget allocations
Measurable ROI/ROAS/CTRs
Track and deliver comprehensive digital media analytics and market insights
Develop content frameworks and product narratives that support strategic recommendations
QualificationsRequired
Bachelor's degree in media, Communications, Digital Media, or related field
Minimum 5 years of experience in digital media
Proven track record of successfully leading and developing digital media teams
Demonstrated ability to manage, mentor and develop 5+ direct reports
Expert-level knowledge of digital media platforms and technologies
Building and motivating high-performing teams
Strong analytical and strategic planning skills
Demonstrated success in managing complex digital media campaigns
Preferred
Master's degree in communications or related field
Experience in PR, digital or communications agency environment
Technical Skills
Paid media campaign management
Marketing analytics
Content management systems
Digital advertising platforms
Web analytics tools
CRM software
Performance management tools
Soft Skills
Strategic leadership
Team motivation and development
Emotional intelligence
Conflict resolution
Creative problem-solving
Adaptability
Excellent communication
Data-driven decision making
Equal Opportunity StatementChampion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Note: This job description is subject to periodic review and may be modified to reflect the evolving needs of the organization.
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