Insulet Corporation
Senior Product Marketing Manager (Remote/Flexible)
Insulet Corporation, Indianapolis, Indiana, United States, 46259
Insulet started in 2000 with an idea and a mission to enable our customers to enjoy simplicity, freedom and healthier lives through the use of our Omnipod product platform. In the last two decades we have improved the lives of hundreds of thousands of patients by using innovative technology that is wearable, waterproof, and lifestyle accommodating.We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!Job Description
Job Title:
Senior Product Marketing Manager
If you think you are the right match for the following opportunity, apply after reading the complete description.Department:
CPXOFLSA Status:
ExemptInsulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone.Position Overview:Reporting to the Type 2 Diabetes Franchise Head, the Product Marketing Manager (PMM) will be responsible for segmentation, placement, promotion, and pricing strategy for a future product in the Type 2 portfolio. He/she/they will own development and leadership of the global marketing strategy, define product messaging, positioning and claims, and define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level. The successful leader will take an “upstream marketing” view to set a long-term vision that maximizes the value of the product globally, grows market share in existing and new customer segments, increases customer engagement and product awareness.Responsibilities
Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverablesLead upstream marketing activities, collaborating with Product Managers and regional marketers as needed, to identify and understand target customers, markets, and competitorsDelineate customer segmentation & customer journeys on how best to connect product to customers and inform go-to-market execution for the future productDefine global pricing strategy/guardrails to enable value & access teams to drive pricing, contracting, and negotiation at the local level for your productDefine product messaging and positioning for stakeholders (HCP and Consumers)Interface with regional commercial teams to lead strategy and planningEstablish and deliver product messaging and promotion to differentiate your product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagementCollaborate with regions on messaging, promotional tactics, and go-to-market adjustments, to estimate annual sales plan for your productDevelop and own global demand forecast for your productDefine creative briefs and global product training materials and work with GME to produce global content assetsDirect launch and marketing collateral strategyKey Decision Rights
Decisions related to customer and business product requirements to ensure GTM strategy can be executed and delivered for your productDecisions related to launch/commercialization strategy (timing, positioning/messaging, GTM strategy, etc.) executed with regional teams for your productDecisions related to product branding within global brand guidelines for your productDecisions relating to asset creation (e.g., look and feel of content) made by GME and Sales Enablement GCC for your productDecisions related to go-to-market, promotion and price for your productRequired Leadership Skills & Behaviors
A passionate, inspirational leader who leads with an enterprise mindset, challenges the status quo, and can align their organization behind a clear vision and strategyHas strong emotional intelligence and ability to engage and lead others through change to advance new ways of workingExperience building high performance teams, driving accountability, empowerment, customer centricity and collaboration across functions and teams.Talent leader with demonstrated success attracting, growing, and developing talentSkills and Competencies
Strong cross-functional collaborationEnterprise mindset (understands impact of their decision on other functions and products)Strong customer-focused mindset and ability to translate that into franchise processesStrong communication skills - written and oralAbility to clearly define and articulate customer segments for different productsAbility to succinctly describe a product message for a target segmentAbility to create and deliver focused messaging versus competitive productsAbility to tailor messages to local market needs in collaboration with regionsAbility to lead launches from go to market definition to partnered execution in regionsAbility to develop global pricing strategy and work with global V&A to communicate and execute in regionEducation and Experience
Bachelor's Degree required10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.Preferred upstream marketing experience in a medical device or pharmaceutical companyExperience managing product portfolios >$100MExperience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environmentExperience in regulatory environments of global marketsDiabetes experience or knowledge a bonusAdditional Information
The position can be remote, hybrid or in-person at our Acton, MA headquarters. The preferred location is near San Diego, CA or Acton, MA.Travel is estimated at 25% but will flex depending on business need.
#J-18808-LjbffrRemote working/work at home options are available for this role.
Job Title:
Senior Product Marketing Manager
If you think you are the right match for the following opportunity, apply after reading the complete description.Department:
CPXOFLSA Status:
ExemptInsulet Corporation (NASDAQ: PODD) is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the disposable and waterproof Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone.Position Overview:Reporting to the Type 2 Diabetes Franchise Head, the Product Marketing Manager (PMM) will be responsible for segmentation, placement, promotion, and pricing strategy for a future product in the Type 2 portfolio. He/she/they will own development and leadership of the global marketing strategy, define product messaging, positioning and claims, and define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level. The successful leader will take an “upstream marketing” view to set a long-term vision that maximizes the value of the product globally, grows market share in existing and new customer segments, increases customer engagement and product awareness.Responsibilities
Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverablesLead upstream marketing activities, collaborating with Product Managers and regional marketers as needed, to identify and understand target customers, markets, and competitorsDelineate customer segmentation & customer journeys on how best to connect product to customers and inform go-to-market execution for the future productDefine global pricing strategy/guardrails to enable value & access teams to drive pricing, contracting, and negotiation at the local level for your productDefine product messaging and positioning for stakeholders (HCP and Consumers)Interface with regional commercial teams to lead strategy and planningEstablish and deliver product messaging and promotion to differentiate your product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagementCollaborate with regions on messaging, promotional tactics, and go-to-market adjustments, to estimate annual sales plan for your productDevelop and own global demand forecast for your productDefine creative briefs and global product training materials and work with GME to produce global content assetsDirect launch and marketing collateral strategyKey Decision Rights
Decisions related to customer and business product requirements to ensure GTM strategy can be executed and delivered for your productDecisions related to launch/commercialization strategy (timing, positioning/messaging, GTM strategy, etc.) executed with regional teams for your productDecisions related to product branding within global brand guidelines for your productDecisions relating to asset creation (e.g., look and feel of content) made by GME and Sales Enablement GCC for your productDecisions related to go-to-market, promotion and price for your productRequired Leadership Skills & Behaviors
A passionate, inspirational leader who leads with an enterprise mindset, challenges the status quo, and can align their organization behind a clear vision and strategyHas strong emotional intelligence and ability to engage and lead others through change to advance new ways of workingExperience building high performance teams, driving accountability, empowerment, customer centricity and collaboration across functions and teams.Talent leader with demonstrated success attracting, growing, and developing talentSkills and Competencies
Strong cross-functional collaborationEnterprise mindset (understands impact of their decision on other functions and products)Strong customer-focused mindset and ability to translate that into franchise processesStrong communication skills - written and oralAbility to clearly define and articulate customer segments for different productsAbility to succinctly describe a product message for a target segmentAbility to create and deliver focused messaging versus competitive productsAbility to tailor messages to local market needs in collaboration with regionsAbility to lead launches from go to market definition to partnered execution in regionsAbility to develop global pricing strategy and work with global V&A to communicate and execute in regionEducation and Experience
Bachelor's Degree required10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.Preferred upstream marketing experience in a medical device or pharmaceutical companyExperience managing product portfolios >$100MExperience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environmentExperience in regulatory environments of global marketsDiabetes experience or knowledge a bonusAdditional Information
The position can be remote, hybrid or in-person at our Acton, MA headquarters. The preferred location is near San Diego, CA or Acton, MA.Travel is estimated at 25% but will flex depending on business need.
#J-18808-LjbffrRemote working/work at home options are available for this role.