Apex Systems
Marketing Strategy & Performance Manager
Apex Systems, New York, New York, United States,
Manager, Marketing Strategy & PerformancePay Rate:
$70-74/hr., dependent upon experienceLocation:
McLean, VA - (hybrid 3 days a week - flexible on days; typically they go in T.W.TH)Duration:
12 months - opportunity for extension - not likely for contract to hire
Must Haves:Six (6) years of brand/marketing experience with prior campaign management experience (flexible on years of experience but don’t want someone that is super junior, needs to hit the ground running, solid manager experience)Experience in building measurement plans based on marketing goalsExperience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace, Lumen, LiveRamp, etc.)In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social, Audio)Experience with developing and delivering succinct presentations (verbal and written) to senior audiencesProficiency in Excel and PowerPointSomeone that has experiences with tools like; marketing mixed modeling (MMM), brand tracking, live ramp
Nice to Haves:Media Mix Modeling, they need to have a good understanding of thisLeading work with third party vendors and agency partners
Day to Day/Project:Backfill - not new;Previous CE had agency experience that was beneficialHad a lot of experience with the tools with the cross-media studies, brand trackers, media channels experienceManager of marketing strategy and performance; supporting measurement of marketing activity and setting up clear objectives for marketing activityLearning agendas and how that cascades up to marketing objectivesCross functional; global strategy team, they run the activations - this person will be working closely with themWorking with the marketing analytics teams - a lot of stakeholder management experience is neededBrand marketing and media experience - having a background in media understanding the channels and how that works and how you measure the objectivesSomeone that has experiences with tools like; marketing mixed modeling (MMM), brand tracking, live rampPart of their role is going to be setting how are we measuring the different objectivesReporting and presentation skill is important; providing presentations to leadersPlanning; being involved in processes across the teams is helpful - having the project management skills; being able to work on multiple projects cause they will be dealing with more than just 1 projectReporting; looking for someone that is more strategic, not heavy in dashboarding reporting but more of the marketing analytics sideIdeally working with agency teamsTitles : Marketing performance, marketing insights, cross media studies, brand tracking
Not looking for
: reporting or data analytics (not looking for the sql more technical side of things because they already have a team for that)
Job Description:
What will I be doing?The Manager, Marketing Strategy & Performance will be responsible for the following:· Help develop and implement a comprehensive strategy for Hilton’s marketing measurement aligned with overall business objectives, from briefing to execution· Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives· Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework· Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs· Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy· Support Director on the exploration of partners and strategies with evolving Media ecosystem
What are we looking for?We believe success in this role will demonstrate itself through the following attributes and skills:· Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional media· Outstanding collaboration skills and ability to work with and effectively communicate to a dynamic audience· Successfully operate within a highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.· Self-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependability· Dynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity
$70-74/hr., dependent upon experienceLocation:
McLean, VA - (hybrid 3 days a week - flexible on days; typically they go in T.W.TH)Duration:
12 months - opportunity for extension - not likely for contract to hire
Must Haves:Six (6) years of brand/marketing experience with prior campaign management experience (flexible on years of experience but don’t want someone that is super junior, needs to hit the ground running, solid manager experience)Experience in building measurement plans based on marketing goalsExperience with Brand and/or measurement tools and partners (Nielsen, Kantar, ComScore, iSpot/Ace, Lumen, LiveRamp, etc.)In-depth understanding of the media landscape across traditional and digital touchpoints (Linear TV/OTT/FEP, OLV, Digital, Social, Audio)Experience with developing and delivering succinct presentations (verbal and written) to senior audiencesProficiency in Excel and PowerPointSomeone that has experiences with tools like; marketing mixed modeling (MMM), brand tracking, live ramp
Nice to Haves:Media Mix Modeling, they need to have a good understanding of thisLeading work with third party vendors and agency partners
Day to Day/Project:Backfill - not new;Previous CE had agency experience that was beneficialHad a lot of experience with the tools with the cross-media studies, brand trackers, media channels experienceManager of marketing strategy and performance; supporting measurement of marketing activity and setting up clear objectives for marketing activityLearning agendas and how that cascades up to marketing objectivesCross functional; global strategy team, they run the activations - this person will be working closely with themWorking with the marketing analytics teams - a lot of stakeholder management experience is neededBrand marketing and media experience - having a background in media understanding the channels and how that works and how you measure the objectivesSomeone that has experiences with tools like; marketing mixed modeling (MMM), brand tracking, live rampPart of their role is going to be setting how are we measuring the different objectivesReporting and presentation skill is important; providing presentations to leadersPlanning; being involved in processes across the teams is helpful - having the project management skills; being able to work on multiple projects cause they will be dealing with more than just 1 projectReporting; looking for someone that is more strategic, not heavy in dashboarding reporting but more of the marketing analytics sideIdeally working with agency teamsTitles : Marketing performance, marketing insights, cross media studies, brand tracking
Not looking for
: reporting or data analytics (not looking for the sql more technical side of things because they already have a team for that)
Job Description:
What will I be doing?The Manager, Marketing Strategy & Performance will be responsible for the following:· Help develop and implement a comprehensive strategy for Hilton’s marketing measurement aligned with overall business objectives, from briefing to execution· Partner with internal team members and agencies on the creation of measurable objectives, learning agendas, and measurement frameworks for marketing campaign initiatives· Collaborate with key stakeholders across paid media, owned media, email marketing, web, partnerships, and more to establish streamlined measurement plans and integrate strategic goals into the broader marketing framework· Partner with Marketing Analytics on creating metrics and dashboards to track performance aligned to KPIs· Responsible for storytelling and socialization of insights with key partners to optimize marketing strategy· Support Director on the exploration of partners and strategies with evolving Media ecosystem
What are we looking for?We believe success in this role will demonstrate itself through the following attributes and skills:· Experience in facets of media including digital media planning, cable & broadcast TV, connected TV, video, social, audio, and other non-traditional media· Outstanding collaboration skills and ability to work with and effectively communicate to a dynamic audience· Successfully operate within a highly matrixed work environment with multiple stakeholders and able to oversee multiple projects and initiatives concurrently.· Self-starter with a work demeanor that exhibits flexibility, drive, good judgment, and dependability· Dynamic problem solver who can resolve issues efficiently and creatively while maintaining a high level of flexibility, professionalism, and integrity