Marketing Associate - Hybrid NY

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more.We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programs for individuals and businesses.Job Description The Marketing Associate will develop and execute event marketing plans, integrating online, email and social for IMN’s conferences with an aim to drive delegate/sponsorship revenue, generate inbound leads and overall event attendance. We are looking for an entry-level marketer who is pro-active and passionate about event marketing, with a commitment to innovating and growing our events with every campaign.Core responsibilities:Drive the strategic direction of a portfolio of events to maximize demand generation and ROI. Communicate marketing event strategy with Senior Marketing Manager, Director of Marketing and event team.Generate customer acquisition via digital marketing channels, including email, search, display, social, external partner marketing collaborations. Closely audit program and campaign performance.Manage the development and production of event related marketing content and creative materials including customized communication and collateral for event campaigns and key clients in collaboration with event team and in-house design. Work with in-house designer to ensure event display accurately represents the IMN brand.Gather and track ROI, engagement analytics and feedback to consistently assess opportunities for improvement and support the ongoing marketing strategy.Build and manage databases, ensuring our data is kept up-to-date, targeted, and relevant for every event campaign. This will involve regular use of our CRM system and excel.Master email marketing by utilizing Adestra and other platforms to design and implement effective campaigns. Continuously analyze campaign performance to optimize delivery and achieve measurable results.Maintain company website across event profiles to ensure content is current and optimized.Establish partnerships with relevant organizations to promote conferences via digital and print media.Manage and control marketing spend and budget.Produce a post conference campaign analysis for each event using relevant analytics tools to track performance.Qualifications

Bachelor’s in marketing or related discipline and/or recognized marketing certification.Ability to work to deadlines and multitask projects.Excellent communication skills, both written and oral.Team player.Fluency in Microsoft Office Suite.Experience with utilizing social media platforms (LinkedIn and Twitter preferred).Metric driven and able to draw insight from complex marketing data.Ability to travel nationally and internationally without restrictions that might affect visa applications.The pay range for this position is $60,000 - $65,000 depending on experience. This posting will expire on 12/1.Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us.Our benefits include:Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.Great community: a welcoming culture with in-person and online social events.Broader impact: take up to four days per year to volunteer, with charity match funding available too.Career opportunity: the opportunity to develop your career with bespoke training and learning.Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays.Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.Recognition for great work, with global awards and kudos programs.As an international company, the chance to collaborate with teams around the world.We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer.See how Informa handles your personal data when you apply for a job here.

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.#J-18808-LjbffrRemote working/work at home options are available for this role.