Cengage Group
Sr Marketing Manager, Brand
Cengage Group, Providence, Rhode Island, us, 02912
Cengage Group Sr Marketing Manager, Brand in Providence, Rhode Island
We believe in the power and joy of learning
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.Our culture values diversity, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is essential to the success of our company and our learners. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.As part of the US Higher Education team, the
Senior Marketing Manager, Brand
drives the Higher Ed brand strategy. This role implements, protects, upholds, and promotes the Cengage brand to increase brand awareness, influence marketing campaigns, drive web and social traffic, build customer engagement and increase consumer loyalty. This role plays a key role in shaping Cengage’s brand perception and driving its growth in the market.What you'll do here:Protect
– ensures all products and services that fall under the brand are consistent and resonate with current and future customers.Uphold
– consults with marketing teams crafting campaigns to ensure that the brand is being activated accurately.Implement
– collaborates across functions to implement the new brand across channels and mediums.Amplify
– supports reputational content campaigns and brings stories and examples from customers into our content.Educate
– works with internal partners and external vendors and agencies to help them adopt, understand and respect the brand in their work.Guide/Maintain
– stays on top of market and industry activity, partnering with our in-house research team, to keep the brand relevant and competitive.Lead
– maintains and continues to refresh assets and improve the brand center.Collaborate
– works across marketing teams and market research to ensure the brand is relevant, relatable and compelling.Skills you will need here:Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.Minimum of 8 years of confirmed experience in customer-centric roles and leading a brand across multiple markets.Strong understanding of brand strategy, brand management, and brand positioning.Experience in developing and implementing creative brand campaigns across various channels.Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.Strong analytical and critical thinking skills to analyze market trends, customer insights, and brand performance metrics.Proficiency in conducting market research and competitive analysis.Knowledge of creative development processes, including working with external agencies and vendors.Familiarity with brand guidelines development and implementation.Ability to apply big picture thinking and dive into small details, organized and independent approach to work.CompensationThe full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$117,100.00 - $187,300.00 USDCengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
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We believe in the power and joy of learning
Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.Our culture values diversity, engagement, and discoveryOur business is driven by our strong culture, and we know that creating an inclusive and diverse workplace is essential to the success of our company and our learners. We recognize the value of diverse perspectives in everything we do and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work.As part of the US Higher Education team, the
Senior Marketing Manager, Brand
drives the Higher Ed brand strategy. This role implements, protects, upholds, and promotes the Cengage brand to increase brand awareness, influence marketing campaigns, drive web and social traffic, build customer engagement and increase consumer loyalty. This role plays a key role in shaping Cengage’s brand perception and driving its growth in the market.What you'll do here:Protect
– ensures all products and services that fall under the brand are consistent and resonate with current and future customers.Uphold
– consults with marketing teams crafting campaigns to ensure that the brand is being activated accurately.Implement
– collaborates across functions to implement the new brand across channels and mediums.Amplify
– supports reputational content campaigns and brings stories and examples from customers into our content.Educate
– works with internal partners and external vendors and agencies to help them adopt, understand and respect the brand in their work.Guide/Maintain
– stays on top of market and industry activity, partnering with our in-house research team, to keep the brand relevant and competitive.Lead
– maintains and continues to refresh assets and improve the brand center.Collaborate
– works across marketing teams and market research to ensure the brand is relevant, relatable and compelling.Skills you will need here:Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.Minimum of 8 years of confirmed experience in customer-centric roles and leading a brand across multiple markets.Strong understanding of brand strategy, brand management, and brand positioning.Experience in developing and implementing creative brand campaigns across various channels.Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.Strong analytical and critical thinking skills to analyze market trends, customer insights, and brand performance metrics.Proficiency in conducting market research and competitive analysis.Knowledge of creative development processes, including working with external agencies and vendors.Familiarity with brand guidelines development and implementation.Ability to apply big picture thinking and dive into small details, organized and independent approach to work.CompensationThe full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.$117,100.00 - $187,300.00 USDCengage Group , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready.
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