Audience Development and Data Analysis Lead Job at Changing Lives Productions LL

Salary: $100k - $150k a year

ABOUT CHANGING LIVES PRODUCTIONS:

Changing Lives Productions is the video production company of Dhar Mann Studios, aimed at creating positive content for the social media generation. Our short, motivational videos focused on life, business, and relationships receive over 1 Billion views monthly and have garnered over 40 Billion views on Facebook, YouTube, Instagram and TikTok. The team is led by Dhar Mann, a mission-driven entrepreneur with a global audience of over 100 Million social media followers and one of the highest viewed content creators in the world today. Our stories depict real life situations shown by actors that teach important life lessons. The company is driven by one founding principle: We’re not just telling stories, we’re changing lives

BIG PICTURE:

Changing Lives Productions is looking for an innovative, entrepreneurial, and data obsessed leader to build out a new Audience Development/Data Analysis function for our team.  This is a ground floor opportunity to help scale our audiences and revenue while working across multiple digital platforms.  You’ll be the voice of data, customer and platform algorithms inside the company providing teams from creative, to marketing, to distribution the data they need to make informed decisions to rapidly scale our business. 

HOW YOU’LL SPEND YOUR TIME:

• Identify growth opportunities in content strategy, distribution, and creative in order to increase engagement, reach, and awareness of our content and IP.

• Manage audience development and content strategies across platforms including but not limited to YouTube, Facebook, TikTok, and Instagram.

• Work with cross-functional teams to develop and execute creative, marketing and distribution plans.

• Leverage data analytics and revenue insights to impact content decisions.  Inform teams about needs of current audiences as well as inform about future content opportunities to extend audiences.

• Monitor and understand competitors’ audiences to guide development of content strategies and identify growth opportunities.

• Maintain up-to-date knowledge of emerging platforms, evolving best practices, and upcoming trends to help the teams innovate.

• Collaborate with creative teams to offer insights and opportunities for growth across platforms.  

• Develop each content opportunities audience strategy by working with teams to define the target audience and develop marketing and distribution plans.

• Plan strategies designed to achieve audience goals by leveraging owned platforms, social media, email, partnerships and paid media platforms. 

WHAT YOU HAVE:

• Minimum of 5 years’ experience in digital content optimization, audience growth, and revenue enhancement across multiple platforms.

• Proven ability to significantly boost platform performance in terms of revenue, views, subscribers, and engagement.

• In-depth knowledge of platform algorithms, SEO, and content optimization strategies, with a focus on YouTube and Facebook.

• Proficient with major social media analytics tools (e.g., Google Analytics, YouTube Analytics, Facebook Business Manager, Tubular, Socialblade).

• Experienced in conducting experiments and A/B tests to optimize creative, marketing, and distribution tactics.

• Entrepreneurial mindset with excellent analytical, quantitative, and problem-solving skills.

• Exceptional ability to communicate complex data insights clearly to diverse audiences, including C-suite executives.

• Strong interpersonal skills, capable of leading and inspiring cross-functional 

WHO OVERSEES YOU:

The Lead will report directly to the President  

 

WHERE IT ALL GOES DOWN:

This role may be worked remotely 

WHY YOU SHOULD JOIN US: 

• We've kept our hiring bar really high - you will work with the best
• Our content is growing quickly, so you'll get the opportunity to take on a lot of responsibility and grow a ton personally!
• Health Benefits, Paid Time Off, Paid Holidays, and Bonuses
• Get to know us: https://www.dharmann.com/career

 

AN IMPORTANT NOTE BEFORE APPLYING TO US:

Our organization looks to hire the BEST of the best and we focus on finding candidates who are a strong cultural fit. We have a 3 month 'Discovery Period' in place that allows us to get to know each new hire better and assess their skill set. Management-level roles will be part of a different Discovery Period for each step of the ladder (but again this does not affect your pay or compensation package).

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