Rapid Die Cut
Marketing Content Specialist Job at Rapid Die Cut in Charter Township of Clinton
Rapid Die Cut, Charter Township of Clinton, MI, US
Job Description
Job Description
Benefits:
The Content Specialist will play a crucial role in developing and executing content strategies that enhance our brand presence, support our marketing initiatives, and engage our target audience. By collaborating closely with the cross-functional team, this role is responsible for creating compelling, technical, and high-quality content that aligns with our brand, engages our audience, and supports our marketing goals.
Key Responsibilities
- Competitive salary
- Health insurance
- Training & development
- Vision insurance
- Dental insurance
- Opportunity for advancement
The Content Specialist will play a crucial role in developing and executing content strategies that enhance our brand presence, support our marketing initiatives, and engage our target audience. By collaborating closely with the cross-functional team, this role is responsible for creating compelling, technical, and high-quality content that aligns with our brand, engages our audience, and supports our marketing goals.
Key Responsibilities
- Develop clear, engaging, and compelling content for a variety of platforms including websites, blogs, press social media, email campaigns, and marketing collateral
- Optimize content for search engines using relevant keywords and best practices to improve organic visibility and drive traffic to the company website
- Own the website content management and email marketing platforms, ensure accuracy and relevance
- Engage with the audience through social media channels, responding to comments and messages promptly
- Conduct customer interviews to gather insights on their experience and satisfaction levels, and to collect use cases and case studies
- Monitor and analyze content performance using analytics tools, and provide insights and recommendations for optimization
- Ensure that all content aligns with the companys branding and messaging guidelines, maintaining a consistent tone and style across all digital and printed materials
- Contribute to the development of content strategies and plans, providing insights and recommendations based on content performance
- Maintain and update the content calendar, ensuring timely delivery of all content assets
- Monitor content performance metrics and adjust strategies as needed
- Provide support and guidance to internal stakeholders on content standards and best practices, ensuring high-quality outputs
- Bachelors degree in marketing, communications, business, or a related field
- 3-5 years of content creation and management experience, preferably in the B2B or manufacturing industry
- Exceptional writing, editing, and proofreading skills with a keen eye for detail
- Proficiency in content management systems (CMS), such as WordPress, and familiarity with marketing automation tools such as Salesforce and HubSpot
- Experience with SEO best practices and analytics tools (e.g., Google Analytics, SEMRush)
- Excellent project management skills with the ability to manage multiple projects simultaneously and meet deadlines
- Strong interpersonal skills and the ability to collaborate effectively across teams
- Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus
- Ability to take direction and feedback, applying it to enhance content quality and effectiveness