Blue Ridge Senior Living
Sales/Marketing Director
Blue Ridge Senior Living, Richmond Heights, Virginia, United States,
PRIMARY DUTY
Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.
ESSENTIAL JOB FUNCTIONS
include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Develops and manages the resident census growth plans Researches and analyzes local competition on an on-going basis Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs
Works with local community agencies to generate a positive facility image and encourage referral activities Develops strategies to maximize potential referral sources, including, but not limited to, hospitals, physicians, insurers and other health care agencies Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts Plans and implements facility promotional and advertising events and activities Assists in the development of facility materials, including brochures, press releases and advertisements Acts as a representative of the facility at networking and promotional events and/or activities
Forecasts, implements and monitors sales and marketing plans and budget under the direct supervision of the Administrator Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements Monitors and evaluates customer satisfaction Conducts facility tours as necessary Participates in Admissions activities, as necessary
Conducts admission screening of potential residents, determining level of care, services requires, equipment need and insurance coverage Maintains updated bed availability and facility services information Processes and ensures appropriate admission papers and signatures are obtained from residents or responsible parties prior to admission Works closely with nursing staff, residents and family members to coordinate new resident admissions
Reports any issues or problems that may arise to the Administrator Complies with state, federal, and all other applicable health care and safety standards Assists families and other visitors as needed Attends/completes required in-services and other required meetings Performs weekend manager duties as required Performs other duties as directed EDUCATION and Experience
an equivalent combination of education, training and experience will be considered.
Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience Experience working in a long-term care setting is preferred Must maintain a valid drivers' license in the applicable state SUPERVISORY REQUIREMENTS
of this position are generally as follows:
Oversees the activities of the Activities Department; directly supervises Activity Aides as necessary Carries out supervisory responsibilities, including, but not limited to, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; and terminating employees KNOWLEDGE, SKILLS and ABILITIES
which may be representative but not all inclusive of those commonly associated with this position.
Language Ability - Ability to read and interpret documents. Ability to write complex reports and correspondence
Written Communication - Writes clearly and informatively; able to read and interpret written information Verbal Communication - Talks to others to convey information effectively English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
Math Ability - Knowledge of arithmetic and algebra, and their applications Reasoning Ability - Ability to apply common sense understanding to carry out detailed written or oral instructions. Ability to deal with problems involving complex variables Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction Administration and Management - Knowledge of business and management principles involved in resource allocation, leadership technique and coordination of people and resources Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times Problem Solving - Identifies and resolves problems in a timely manner Interpersonal - Focuses on solving conflict, not blaming; maintains confidentiality Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems Persuasion - Persuading others to change their minds or behavior Delegation - Sets expectations and monitors delegated activities Quality Management - Demonstrates accuracy and thoroughness Organizational Support - Follows policies and procedures; completes tasks correctly and on time Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events Planning/Organizing - Prioritizes and plans work activities; advises for additional resources Attendance/Punctuality - Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time Dependability - Commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan Professionalism - Treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions COMPUTER SKILLS/EQUIPMENT USED TO PERFORM THE JOB
which may be representative but not all inclusive of those commonly associated with this position.
Desktop/Notebook computers MS Office (Word, Excel, PowerPoint, etc.) WORK ENVIRONMENT
environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
The employee may be exposed to bodily fluids and odors, dust or fumes The noise level in the work environment is usually moderate PHYSICAL ABILITIES
commonly associated with the performance of the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to talk or hear, stand, walk, sit, stoop, kneel or crouch, use hands to grasp, manipulate or feel objects and reach with hands and arms. The employee is occasionally required to taste or smell The employee must regularly lift and/or move up to 15 pounds Specific vision abilities required by this job include close vision, distance vision, color discrimination, peripheral vision, depth perception, and the ability to adjust focus
Manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.
ESSENTIAL JOB FUNCTIONS
include the following. Other duties may be assigned. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Develops and manages the resident census growth plans Researches and analyzes local competition on an on-going basis Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs
Works with local community agencies to generate a positive facility image and encourage referral activities Develops strategies to maximize potential referral sources, including, but not limited to, hospitals, physicians, insurers and other health care agencies Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts Plans and implements facility promotional and advertising events and activities Assists in the development of facility materials, including brochures, press releases and advertisements Acts as a representative of the facility at networking and promotional events and/or activities
Forecasts, implements and monitors sales and marketing plans and budget under the direct supervision of the Administrator Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements Monitors and evaluates customer satisfaction Conducts facility tours as necessary Participates in Admissions activities, as necessary
Conducts admission screening of potential residents, determining level of care, services requires, equipment need and insurance coverage Maintains updated bed availability and facility services information Processes and ensures appropriate admission papers and signatures are obtained from residents or responsible parties prior to admission Works closely with nursing staff, residents and family members to coordinate new resident admissions
Reports any issues or problems that may arise to the Administrator Complies with state, federal, and all other applicable health care and safety standards Assists families and other visitors as needed Attends/completes required in-services and other required meetings Performs weekend manager duties as required Performs other duties as directed EDUCATION and Experience
an equivalent combination of education, training and experience will be considered.
Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience Experience working in a long-term care setting is preferred Must maintain a valid drivers' license in the applicable state SUPERVISORY REQUIREMENTS
of this position are generally as follows:
Oversees the activities of the Activities Department; directly supervises Activity Aides as necessary Carries out supervisory responsibilities, including, but not limited to, interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems; and terminating employees KNOWLEDGE, SKILLS and ABILITIES
which may be representative but not all inclusive of those commonly associated with this position.
Language Ability - Ability to read and interpret documents. Ability to write complex reports and correspondence
Written Communication - Writes clearly and informatively; able to read and interpret written information Verbal Communication - Talks to others to convey information effectively English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar
Math Ability - Knowledge of arithmetic and algebra, and their applications Reasoning Ability - Ability to apply common sense understanding to carry out detailed written or oral instructions. Ability to deal with problems involving complex variables Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction Administration and Management - Knowledge of business and management principles involved in resource allocation, leadership technique and coordination of people and resources Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times Problem Solving - Identifies and resolves problems in a timely manner Interpersonal - Focuses on solving conflict, not blaming; maintains confidentiality Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems Persuasion - Persuading others to change their minds or behavior Delegation - Sets expectations and monitors delegated activities Quality Management - Demonstrates accuracy and thoroughness Organizational Support - Follows policies and procedures; completes tasks correctly and on time Adaptability - Adapts to changes in the work environment; changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected events Planning/Organizing - Prioritizes and plans work activities; advises for additional resources Attendance/Punctuality - Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time Dependability - Commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate person with an alternate plan Professionalism - Treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions COMPUTER SKILLS/EQUIPMENT USED TO PERFORM THE JOB
which may be representative but not all inclusive of those commonly associated with this position.
Desktop/Notebook computers MS Office (Word, Excel, PowerPoint, etc.) WORK ENVIRONMENT
environmental or atmospheric conditions commonly associated with the performance of the functions of this job.
The employee may be exposed to bodily fluids and odors, dust or fumes The noise level in the work environment is usually moderate PHYSICAL ABILITIES
commonly associated with the performance of the functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to talk or hear, stand, walk, sit, stoop, kneel or crouch, use hands to grasp, manipulate or feel objects and reach with hands and arms. The employee is occasionally required to taste or smell The employee must regularly lift and/or move up to 15 pounds Specific vision abilities required by this job include close vision, distance vision, color discrimination, peripheral vision, depth perception, and the ability to adjust focus