American Medical Association
Senior Brand Marketing Manager
American Medical Association, Chicago, Illinois, United States, 60290
Brand Marketing ManagerChicago, IL (Hybrid)
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a
Brand Marketing Manager
on our Scientific Publication team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.
As a Brand Marketing Manager, you will lead branding efforts and create campaigns to promote the diverse workof the JAMA Network to a global audience of readers, authors, and institutionalcustomers. Provide branding expertise and support for the JAMA Network. Workacross departments to develop market research plans to developaudience-specific, multichannel marketing campaigns and events. Translate thework of the JAMA Network into campaigns and events that deliver against thegoals and mission of the JAMA Network.
RESPONSIBILITIES:
Brand Marketing & CampaignsDevelops and executes strategic, audience-focused marketing plans designed to increase the visibility and engagement of JAMA Network products, services, and events.Works closely with stakeholders across publishing and editorial, including Digital Marketing & Analytics, and the Project Management Office on ongoing campaigns, product and event launches, supplying branding assets.Monitors the budget and effectiveness of campaigns against publishing and editorial goals and makes recommendations.Functions as a subject matter expert and resource on branding matters related to publishing and AMA staff to maintain and ensure consistency across messaging and marketing collateral across platforms including online, video, audio, print, and events.Collaborates with Brand Marketing and Designer to continually enhance and evolve branding guidelines that address both strategic and business needs.Collaborates with leaders to ensure that internal stakeholders and JAMA Network staff are informed as the brand evolves.Market Research
Identifies and defines areas in and/or products and publications for which the JAMA Network needs to conduct one time or ongoing market research.Acts as liaison with AMA market research team and outside vendors when necessary.Trade Show Management
Collaborates with editorial author outreach team and other marketing staff to oversee the JAMA Network's extensive, international trade show presence.Represents the JAMA Network in the booth at trade shows and other events.Updates guidelines for and trains others in trade show work, including talking points, reporting, and other goals as determined.Staff Management
Lead, mentor and provide management oversight for professional staff; identify opportunities for advancing staff skills and expertise.Responsible for setting objectives, evaluating performance, and developing staff.
May include other responsibilities as assigned
REQUIREMENTS:Bachelor's Degree required; concentration in Marketing, Advertising, Communications, Journalism, or other related coursework preferred.7+ years of experience in marketing, publishing or media required; experience in brand development and market research preferred.3+ years experience with staff management required.Demonstrated understanding of the use of scholarly information by professionals in research and healthcare practice settings.Excellent verbal, written, and presentation skills.Polished interpersonal, social, and relationship-building skills needed to effectively interact with colleagues at all levels, as well as customers, editors, authors, and readers.Exceptional time and project management skills, with focus on process improvement and workflow efficiencyDecisiveness and sound judgment, as well as the highest ethical standards.Some travel and weekend work required.
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION
The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health.
We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization. We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise.
We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you.
We have an opportunity at our corporate offices in Chicago for a
Brand Marketing Manager
on our Scientific Publication team. This is a hybrid position reporting into our Chicago, IL office, requiring 2 days a week in the office.
As a Brand Marketing Manager, you will lead branding efforts and create campaigns to promote the diverse workof the JAMA Network to a global audience of readers, authors, and institutionalcustomers. Provide branding expertise and support for the JAMA Network. Workacross departments to develop market research plans to developaudience-specific, multichannel marketing campaigns and events. Translate thework of the JAMA Network into campaigns and events that deliver against thegoals and mission of the JAMA Network.
RESPONSIBILITIES:
Brand Marketing & CampaignsDevelops and executes strategic, audience-focused marketing plans designed to increase the visibility and engagement of JAMA Network products, services, and events.Works closely with stakeholders across publishing and editorial, including Digital Marketing & Analytics, and the Project Management Office on ongoing campaigns, product and event launches, supplying branding assets.Monitors the budget and effectiveness of campaigns against publishing and editorial goals and makes recommendations.Functions as a subject matter expert and resource on branding matters related to publishing and AMA staff to maintain and ensure consistency across messaging and marketing collateral across platforms including online, video, audio, print, and events.Collaborates with Brand Marketing and Designer to continually enhance and evolve branding guidelines that address both strategic and business needs.Collaborates with leaders to ensure that internal stakeholders and JAMA Network staff are informed as the brand evolves.Market Research
Identifies and defines areas in and/or products and publications for which the JAMA Network needs to conduct one time or ongoing market research.Acts as liaison with AMA market research team and outside vendors when necessary.Trade Show Management
Collaborates with editorial author outreach team and other marketing staff to oversee the JAMA Network's extensive, international trade show presence.Represents the JAMA Network in the booth at trade shows and other events.Updates guidelines for and trains others in trade show work, including talking points, reporting, and other goals as determined.Staff Management
Lead, mentor and provide management oversight for professional staff; identify opportunities for advancing staff skills and expertise.Responsible for setting objectives, evaluating performance, and developing staff.
May include other responsibilities as assigned
REQUIREMENTS:Bachelor's Degree required; concentration in Marketing, Advertising, Communications, Journalism, or other related coursework preferred.7+ years of experience in marketing, publishing or media required; experience in brand development and market research preferred.3+ years experience with staff management required.Demonstrated understanding of the use of scholarly information by professionals in research and healthcare practice settings.Excellent verbal, written, and presentation skills.Polished interpersonal, social, and relationship-building skills needed to effectively interact with colleagues at all levels, as well as customers, editors, authors, and readers.Exceptional time and project management skills, with focus on process improvement and workflow efficiencyDecisiveness and sound judgment, as well as the highest ethical standards.Some travel and weekend work required.
The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago.
We are an equal opportunity employer, committed to diversity in our workforce. All qualified applicants will receive consideration for employment. As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.
THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION