Paschal Air, Plumbing & Electric
Digital Marketing & Lead Generation Specialist
Paschal Air, Plumbing & Electric, Springdale, Arkansas, us, 72766
We're Hiring a
Digital Marketing & Lead Generation Specialist !
Position Summary
As a Digital Marketing & Lead Generation Manager, you will play a pivotal role in driving customer acquisition and expanding Paschal's presence across regional markets. This hands-on position is ideal for an analytically-minded digital marketer focused on lead generation, conversion rate optimization, and maximizing ROI across multiple platforms.
What You'll Love About Working with Us:
•Competitive Pay with incentives and bonuses
•Paid Time Off and Paid Holidays starting in your first year
•Comprehensive Benefits: Medical, vision, dental, life, accident, and disability insurance
•Retirement Savings with a company match
•Tuition and Training Reimbursement to support your growth
•Company Culture: A team-focused atmosphere centered around our values of respect, integrity, and service
What You'll Be Doing
•
Campaign Management & Optimization:
Lead local performance marketing campaigns across paid media platforms (Google PPC, Bing, Meta, HomeAdvisor/ANGI) to acquire new customers and drive platform traffic. Develop strategies, monitor performance, and apply data-driven optimizations to achieve business goals.
• Local Market Collaboration:
Work closely with General Managers to tailor campaigns to local market dynamics, ensuring lead quality aligns with operational goals.
• Data-Driven Insights & Reporting:
Regularly track metrics, analyze data, and identify areas for improvement to enhance customer lifetime value and reduce acquisition costs.
•
Continuous Testing & Refinement:
Conduct A/B testing and optimize multi-channel media mix, ad delivery, and landing page performance to maximize activations.
•
Creative Collaboration:
Work with internal and external teams to create compelling ad content, with an emphasis on UX and social media writing skills.
Successful Candidate Must Possess:
•Bachelor's degree in Marketing or a related field with 3-5 years of experience in performance marketing and lead generation.
•Proficiency in digital marketing channels and CRM tools (e.g., Google Ads, Bing, Facebook, HubSpot; ServiceTitan experience a plus).
•Strong analytical and data interpretation skills with the ability to translate insights into action.
•Excellent verbal and written communication skills to effectively report on metrics, insights, and strategies.
•Adaptability and resourcefulness in a fast-paced environment, with a collaborative team spirit.
Why Join Us?
Driven, determined, and ready for a challenge? We're looking for individuals who are as committed to excellence as we are. At Paschal, you won't find a typical job - you'll find an opportunity to build something meaningful, something lasting, alongside a team that's as relentless as you are.
Our path isn't always easy. We're independent, focused on the long term, and fully invested in our people. This is a place for those who thrive in a world-class culture of collaboration, who see challenges as stepping stones, and who take pride in pushing boundaries.
If you're ready to roll up your sleeves and join a team where your impact matters, where growth is both personal and collective, then Paschal is the place for you. Together, we're not just doing a job; we're building a legacy. Are you ready to be part of it?
Paschal Home Services, LLC. provides equal employment opportunities to all employees and applicants, ensuring a discrimination-free workplace where diversity and inclusion are valued.
Digital Marketing & Lead Generation Specialist !
Position Summary
As a Digital Marketing & Lead Generation Manager, you will play a pivotal role in driving customer acquisition and expanding Paschal's presence across regional markets. This hands-on position is ideal for an analytically-minded digital marketer focused on lead generation, conversion rate optimization, and maximizing ROI across multiple platforms.
What You'll Love About Working with Us:
•Competitive Pay with incentives and bonuses
•Paid Time Off and Paid Holidays starting in your first year
•Comprehensive Benefits: Medical, vision, dental, life, accident, and disability insurance
•Retirement Savings with a company match
•Tuition and Training Reimbursement to support your growth
•Company Culture: A team-focused atmosphere centered around our values of respect, integrity, and service
What You'll Be Doing
•
Campaign Management & Optimization:
Lead local performance marketing campaigns across paid media platforms (Google PPC, Bing, Meta, HomeAdvisor/ANGI) to acquire new customers and drive platform traffic. Develop strategies, monitor performance, and apply data-driven optimizations to achieve business goals.
• Local Market Collaboration:
Work closely with General Managers to tailor campaigns to local market dynamics, ensuring lead quality aligns with operational goals.
• Data-Driven Insights & Reporting:
Regularly track metrics, analyze data, and identify areas for improvement to enhance customer lifetime value and reduce acquisition costs.
•
Continuous Testing & Refinement:
Conduct A/B testing and optimize multi-channel media mix, ad delivery, and landing page performance to maximize activations.
•
Creative Collaboration:
Work with internal and external teams to create compelling ad content, with an emphasis on UX and social media writing skills.
Successful Candidate Must Possess:
•Bachelor's degree in Marketing or a related field with 3-5 years of experience in performance marketing and lead generation.
•Proficiency in digital marketing channels and CRM tools (e.g., Google Ads, Bing, Facebook, HubSpot; ServiceTitan experience a plus).
•Strong analytical and data interpretation skills with the ability to translate insights into action.
•Excellent verbal and written communication skills to effectively report on metrics, insights, and strategies.
•Adaptability and resourcefulness in a fast-paced environment, with a collaborative team spirit.
Why Join Us?
Driven, determined, and ready for a challenge? We're looking for individuals who are as committed to excellence as we are. At Paschal, you won't find a typical job - you'll find an opportunity to build something meaningful, something lasting, alongside a team that's as relentless as you are.
Our path isn't always easy. We're independent, focused on the long term, and fully invested in our people. This is a place for those who thrive in a world-class culture of collaboration, who see challenges as stepping stones, and who take pride in pushing boundaries.
If you're ready to roll up your sleeves and join a team where your impact matters, where growth is both personal and collective, then Paschal is the place for you. Together, we're not just doing a job; we're building a legacy. Are you ready to be part of it?
Paschal Home Services, LLC. provides equal employment opportunities to all employees and applicants, ensuring a discrimination-free workplace where diversity and inclusion are valued.