Digital Advertising Specialist Job at Inprov in Southlake

Digital Advertising Specialist

Digital Services – Southlake, Texas

NOTE:  Inprov has transitioned to a hybrid in-office and work from home option for its team members. We do recommend that applicants live within commuting distance of Southlake, Texas. Moving allowances are offered on a case-by-case basis. 

Summary

The Digital Marketing Specialist will manage the daily performance of digital advertising campaigns across different online channels and for multiple clients. This person should work with a posture of ownership for the campaigns being managed and should have an elite-level of insights related to his/her digital advertising clients.

Responsibilities

• Managing ad campaigns for multiple clients simultaneously
• Managing ad campaigns across multiple online channels including (but not limited to) Social Media (Facebook/Instagram, DSP and Search (Google AdWords/Bing).
• Driving ad campaign timelines across the various channels
•  Managing campaign spends/budgets across ad channels
• Overseeing performance across channels and making recommendations and adjustments based on creatives, messaging, delivery types, audiences, bid strategy, ad exchanges and domains, conversion pages, and more
• Overseeing all campaign reporting and able to analyze campaign data in a manner where they can also communicate “wins” and unique value that INPROV/Raincloud is bringing to a client’s digital advertising
• Able to analyze campaign data and results to enhance future digital advertising efforts
• Working in and analyzing the different channels each day and being very hands on with campaign modifications to improve performance. Meanwhile, while diligently tracking any adjustments being made to know what has been successful in the past and what hasn’t
• Kicking off campaign tasks and leading strategy meetings related to his/her digital clients
• Working closely with developers on necessary tags to track all campaign KPIs
• Working closely with designer/video producer to develop necessary creative assets per campaign

Qualifications

• Passionate for digital marketing and advertising.
• Problem solver who can add value even when working outside of normal scope of duties
• Team player with good interpersonal skills, ability to collaborate, self-motivated, strong work ethic, can-do attitude in a fast-moving environment
• Exceptional organizational and project management skills to keep programs on track
• Willingness and ability to learn and research independently
• Strong analytical skills including skills to rapidly learn new data assets
• Solid communication, story-telling and presentation skills is a plus, with the ability to tailor messaging to different audiences and different functions; ability to take complex and make it simple
• Experience researching, coordinating, developing, publishing and optimizing paid search and paid social media ad campaigns
• Bachelor’s degree or 2 years of experience in digital marketing is preferred
• 1+ years’ experience working in a DSP is a plus

• Experience in list building/audience building for targeted campaigns, advanced segmentation 
• Google Analytics experience 
• Entrepreneurial mindset and self-starter 
• Agency experience is a plus

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Perks:

• Professional development tools such as Skillshare, creative huddles/outings, creative lunches, and workshops.
• Ability to work from home Tuesdays and Fridays.
• Office closes at 4 PM on Fridays.
• Flexible schedules.
• Moving allowances offered on a case-by-case basis.
• Coffee machine and regularly stocked snack pantry located in breakroom.

Culture:

• Approachable, accessible management.
• Serving clients making a real-world impact.
• A Christian-centered environment that emphasizes relationships and puts family first.

Who We Are:

RainCloud Media is a full-service social media and digital advertising agency located in Southlake, TX.
We specialize in sustainable growth initiatives for a wide range of clients that span from television
networks to multinational brands. We are passionate about creating powerful ties between brands and
people by providing a uniquely tailored approach for each client.