Content Writer

Position Summary:

We’re seeking a creative, data-driven Content Writer to join our team and help shape our brand’s voice from the ground up. This role requires a unique blend of long-form storytelling and analytics-based copywriting to drive audience engagement and sales through digital channels. The Content Writer will craft compelling stories, generate new content ideas, and actively collaborate with leads to optimize and evolve our digital presence across social media platforms.

Key Responsibilities:

• Develop captivating, on-brand stories and content aligned with marketing and engagement goals.
• Generate fresh content ideas, craft pitch templates, and refine drafts through feedback.
• Analyze content performance metrics and adjust strategies to improve effectiveness.
• Drive show sales and increase brand awareness through engaging digital content.
• Collaborate with the marketing team in meetings to blend storytelling with data-driven approaches.
• Create and present engaging social media content, specifically optimized for platforms like TikTok, YouTube Shorts, Facebook, and Instagram.

Qualifications:

• Experience: Minimum of 3 years in content writing, preferably with a focus on performance marketing.
• Platform Proficiency: Skilled in social media platforms (Facebook, TikTok, Google, Instagram); experience with Ad Manager is a strong plus.
• Performance Marketing Insight: Data-driven, with the ability to tie content strategy to performance metrics.
• Content Creation: Strong copywriting skills, with a portfolio that demonstrates success in high-engagement content (e.g., TikTok, YouTube Shorts).
• Storytelling Expertise: Familiarity with high-engagement formats (such as those from Reel Shorts, Darman, and Mr. Beast) and an understanding of storytelling techniques that drive views and interactions.
• Soft Skills: Agile, adaptable, self-starter who thrives in a fast-paced, evolving environment.