Williams-Sonoma
Analyst, Affiliate & Content Job at Williams-Sonoma in San Francisco
Williams-Sonoma, San Francisco, CA, United States
Job Description
Analyst, Affiliate and Content
About the Team
You will be a member of the centralized Paid Digital Advertising team, where you will be part of the Paid Affiliates & Content Marketing team responsible for the in-house management of our Affiliate, Influencer, Registry, and Content Partnership programs across all nine Williams-Sonoma Inc. Brands and International sites.
About the Role
The Analyst Affiliate and Content role is responsible for executing and optimizing the Affiliate, Influencer, Registry, and Content Partnership programs across Williams-Sonoma, Inc. with a focus on driving growth, reaching new customers, maximizing ROI, and improving brand recognition and perception.
You're excited about this opportunity because you will...
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration. This role is not eligible for relocation assistance.
The expected starting pay range for this position is $70,000-75,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.
Analyst, Affiliate and Content
About the Team
You will be a member of the centralized Paid Digital Advertising team, where you will be part of the Paid Affiliates & Content Marketing team responsible for the in-house management of our Affiliate, Influencer, Registry, and Content Partnership programs across all nine Williams-Sonoma Inc. Brands and International sites.
About the Role
The Analyst Affiliate and Content role is responsible for executing and optimizing the Affiliate, Influencer, Registry, and Content Partnership programs across Williams-Sonoma, Inc. with a focus on driving growth, reaching new customers, maximizing ROI, and improving brand recognition and perception.
You're excited about this opportunity because you will...
- Work closely with the Affiliate Manager and Sr. Analyst on the management of the affiliate program while assisting with registry and content partnerships.
- Issue IO's via in-house affiliate platform, with negotiated rates, cookie windows and budget caps. Communicate WSI expectations and program changes with publisher base. Ensure monthly budgets are not exceeded and revenue goal is achieved. Collaborate with the eMarketing team on budgets and pacing.
- Monitor affiliate placements ensuring WSI guidelines are followed and brands are represented to WSI expectations.
- Conduct ongoing reporting and analysis of affiliate performance, including identifying key business drivers and opportunities for improvement.
- Foster affiliate relationships, meeting regularly to ensure campaigns are performing within target ROI goals, and that WSI is featured in brand-enhancing ways.
- Work with internal cross functional teams to identify promotions, refresh creative, and ensure Brand messaging is updated across affiliate partner sites.
- Execute creative and promotional link trafficking through in-house affiliate platform.
- Facilitate creative trafficking across registry and content programs coordinating with brand creative, social and PR teams - liaise with brand and creative teams to ensure programs are updated seasonally and on-time
- Work with Manager to determine KPI goals by campaign, coordinate with internal attribution teams for cross-channel de-duped results, communicate expectations with affiliates.
- Manage monthly invoices and accrual processes across affiliate, registry, and direct media programs for all Brands.
- Coordinate with Sr. Analyst to on-board content collaborators to in-house platform, ensuring IO's are properly sent and accepted and that affiliate links are correctly created.
- Create presentations on performance, strategy and industry updates to share with various levels of WSI organization
- Analyze competition and follow Affiliate Industry trends.
- We're a successful, fast-growing company with an entrepreneurial vibe
- A technologically and data-driven business
- Competitive salaries and comprehensive health benefits
- We're at the forefront of tech and retail, redefining technology for the next generation
- We're passionate about our internal and external clients and live/breathe the client experience
- We get to be creative on a daily basis
- A smart, experienced leadership team that wants to do it right and is open to new ideas
- We believe in autonomy and reward taking initiative
- We have fun!
- You have a Bachelor's Degree or equivalent work experience
- You have internship or entry-level (1 year) experience in online marketing preferred
- You have strong analytical ability for accurate forecasting and KPI assessment
- You have strong project management skills and ability to quickly react to changing priorities and deadlines
- You have excellent verbal and written communication skills
- You are well-organized, pay high attention to detail, and can drive results quickly
- Strong MS Excel skills and analytical ability
We firmly believe that working in a culture focused on diversity, equity, and inclusion spurs innovation, creates healthy and high-performing teams, and delivers superior customer experiences. We will create and nurture a global company culture where we confidently bring our authentic selves to work every day: where the only criteria for advancement are the quality of our work, the contributions we make to our teams and the business, and our ability to lead; and where our individual differences-whatever they may be-are valued, explored and appreciated.
Benefits Just for You
Depending on your position and your location, here are a few highlights of what you might be eligible for:
- A generous discount on all Williams-Sonoma, Inc. brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial, and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops and learning programs
- Speaker series
WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration. This role is not eligible for relocation assistance.
The expected starting pay range for this position is $70,000-75,000. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.
About Us
Our Company
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. Our family of brands are Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn teen, pottery barn kids, Rejuvenation, Mark & Graham, west elm, or Outward. These brands are among the best known and most respected in the industry. We offer beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room and even outdoor spaces. We've seen some big changes since our first brick-and-mortar store opened more than half of a century ago. What hasn't changed is our passion for high-quality products, functional design, outstanding customer service, and enhancing the lives of our customers and the communities where we operate. Today, we're a multi-brand, multi-channel, global enterprise supported by state-of-the-art technology and some of the most talented teams in retailing - and we're always looking for new energy and ideas.