Social Media Content Specialist Job at ABM Marketing in New York

Key Responsibilities:

• Content Creation: Develop compelling and brand-aligned content, including images, graphics, videos, and written posts, that highlight the clients unique selling points and the benefits of shopping locally.
• Social Media Management: Schedule, publish, and manage posts across platforms such as Facebook, Instagram, Twitter, and TikTok, ensuring consistent voice and messaging.
• Community Engagement: Actively engage with followers, respond to comments and messages promptly, and foster a positive online community.
• Analytics and Reporting: Track, analyze, and report on social media metrics to assess content performance and adjust strategies to optimize reach and engagement.
• Trendspotting: Stay updated on social media trends, industry news, and emerging platforms, integrating relevant trends into content planning.
• Collaborative Strategy: Work closely with marketing and sales teams to develop campaigns and promotions that drive foot traffic and VIP appointment scheduling.

Qualifications:

• 2+ years of experience in social media content creation and management, ideally within the automotive or retail industries.
• Proficiency in social media tools like Hootsuite, Buffer, and Canva, and familiarity with analytics platforms.
• Excellent written and visual storytelling skills, with a keen eye for detail.
• Creative problem-solving skills and the ability to work independently as well as part of a team.
• Graphic design experience

Perks & Benefits:

• Opportunity to work with multiple clients and brands
• Flexible scheduling options
• Opportunity for advancement within