Senior Content Writer (Iselin, New Jersey) Job at WS Audiology Americas in Iseli
WS Audiology Americas, Iselin, NJ, US
Job Description
WSAudiology is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.
Our portfolio of technologies spans the full spectrum of hearing care, from distinct hearing brands and digital platforms to managed care, hearing centers and diagnostics locations.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Provide strategic and creative input into writing documentation.
- Create/edit B2B and B2C content as well as internal content across multiple brands and digital and non-digital channels Digital channels include email, web, social, etc. (other comms channels and platforms include patient/customer testimonials, videos, blogs, presentations, newsletters).
- Editing, proofing, improving and optimizing written content
- Creating content for internal teams and leaders
- Write copy for a variety of on and offline media channels including social, print, video, and digital.
- Edit and proof work to ensure high editorial standards are met across all content outputs.
- Collaborate with creative, product, marketing, and legal to assess project needs and help with messaging.
- Drive brand consistency across all company communications.
- Stay current on trends and competitors within the editorial sphere.
- See projects through the whole creative lifestyle, from inception to deployment.
- Support developing content strategy across multiple digital channels for both information and marketing purposes
- Collaborate with agencies and outside support to ensure content is developed in line with brand guidelines and needs
- Serve as in-house content expert to advise on marketing strategy, brand guidelines, and appropriate content for all touchpoints with end consumers.
REQUIREMENTS:
- BS/BA in English, Marketing, business creative writing, journalism, marketing or equivalent experience plus 5 or more years or related experience
- Proven experience (5+ years) writing, proofreading, and copy editing B2B and B2C articles, press releases, newsletters, blogs, emails, digital media content
- Proficiency with MS office
- B2B and B2C writing experience
- Ability to collaborate with team members
- Ability to write engaging, clear, compelling stories and articles - Experience in health industry, hearing aid manufacturing a plus
- Experience using content management tools such as WordPress or Drupal a plus
- Experience using AI content platforms a plus
The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.