Senior Creative Lead (Freelancer) Job at WITHIN in New York
WITHIN, New York, NY, US
Job Description
About Us:
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work!
About the Role
At WITHIN, we champion growth, innovation, and forward-thinking creativity. Now, we're looking for a Senior Creative Lead freelancer who embodies this ethos: a talented, multidisciplinary creative who can ideate, design, and craft our clients' digital narratives. Boasting several years of experience in the realm of digital content creation with a strong social and digital portfolio, you know what it takes to grow brands through exciting, engaging, and beautiful content.
Responsibilities
- Performance-Focused Content Creation: Craft content with intent. From ideation to execution, you'll be charged with weaving our clients' visual identity, voice, and ethos into groundbreaking content, pushing engagement and metrics beyond set KPIs.
- Multifaceted Ideation and Creative Development: You'll brainstorm, concept, plan, produce, edit, and write copy for content within a lean structure to bring ideas to life.
- Trend Analysis & Application: Vigilantly monitor the digital sphere. Absorb emerging social trends, ensuring our content remains at the front of relevance and innovation. When a trend surfaces, you're already brainstorming how to adapt it to our unique brand narrative.
- Detail-Oriented Post-Production & Delivery: Ensure each content piece undergoes rigorous post-production process & QA. From video edits, image selection, retouching to quality checks, every detail matters.
- Operational Mastery: Command multiple projects. Adhere to tight schedules, and ensure an iterative approach, valuing feedback and refining accordingly.
Requirements
- Solid Track Record: 4-5 years in the trenches, creating and producing paid and organic social content. Your portfolio should echo your proficiency.
- Technical Prowess: Deep knowledge of Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Figma, and Capcut. Photo+Video Camera operations, audio recording nuances, and lighting techniques should be second nature to you.
- Studio Proficiency: Over 3+ years planning/running in-studio shoots. This entails everything from setting up the perfect shot to ensuring the lighting captures our clients' energy.
- Intuitive Insights: A holistic grasp of the social media landscape is crucial. This entails understanding not just the emerging trends but the undercurrents shaping them.
- Versatility: Equally adept at team-based and solo projects. The ability to pivot between collaboration and independent endeavors is crucial.
- Rapid Adaptability: A dynamic environment isn't a challenge but an opportunity. This role demands proactive problem-solving and an innate drive.
- Excellent Communication Skills: The ability to communicate well with clients and internal stakeholders is a must.
- Production Budget Management: Ability to bid, forecast, keep a running total, and reconcile wrapped budgets for your shoots is a must.
Nice to have:
- Generative AI Experience: Proficiency in Midjourney, Stable Diffusion, ChatGPT a plus
- Retouching: Photo retouching a plus
- Styling & Set/Prop Design: Experience with wardrobe selection & curation, set design, prop selection and styling
- Food & Beverage Production: Experience generating content for food & beverage brands, particularly alcohol & spirits, that's awesome.
- Fashion/Retail Production: Experience generating content for retail and/or fashion brands, definitely a plus as well.
We offer a competitive rate based on education, experience, and skills level ($22-$95)
- Level 1 - $22-$36
- Level 1 - Possesses essential capabilities.
- Level 2 - $36-$51
- Level 2 - Possesses developing capabilities.
- Level 3 - $51-$66
- Level 3 - Possesses notable capabilities.
- Level 4 - $66-$81
- Level 4 - Possesses strong capabilities.
- Level 5 - $81-$95
- Level 5 - Possesses advanced capabilities.
As this is a freelancer role, hours can fluctuate weekly.