Apex Systems
Apex Systems is hiring: Content Specialist in Textile Finance
Apex Systems, Textile Finance, CA, US
One of our top clients in Pasadena, CA is looking for a Content Specialist to join their team Please apply if you have experience with creating and managing content, writing and editing digital media, and translating data into actionable recommendations Specific day-to-day responsibilities Conceive and create evergreen content strategies to complement ongoing brand and library campaigns Conduct quantitative and qualitative discovery as necessary, e.g., content audits, market and competitor analysis, SEO and audience research, and content gap analysis Apply learnings from data to identify keywords to target, topics to cover, and content formats to leverage Partner closely with our analytics team to create and pivot content and content marketing campaigns based on data and reporting Collaborate with creative team members in project team, communicating recommendations and reasoning; stay on top of project timelines, deliverables, and status updates Evangelize and socialize content strategy standards and processes to stakeholders Work related 5 years experience creating and managing interactive content, and 5 years experience writing and editing for digital media required; journalism experience preferred Experience translating demographic, qualitative and quantitative data (e.g., content audits, market and competitor analysis, user research impact) into consumable, actionable content recommendations Proven ability to work well independently as well as in a team environment and across a matrixed organization Experience working with an editorial team and familiarity with AP style a plus Skillset Demonstrated experience in creating and applying both short- and long-term user content journeys to drive improved outcomes Outstanding communication and writing skills, excellent attention to detail and ability to thrive in a fast-paced, deadline-driven environment Familiarity with maintaining basic content architecture and content management principles Familiarity with content management systems such as AEM or WordPress, plus Google Analytics, SEO, and multi-channel analytics