Marketing Manager

About RockStep Capital

RockStep Capital is a privately held, vertically integrated real estate investment firm based in Houston, Texas. Focused on hometown shopping centers across the U.S., RockStep Capital values teamwork, integrity, and strategic growth, promoting a collaborative environment that supports employee and community success.
Position Overview

The Marketing Manager will lead marketing initiatives for RockStep Capital's shopping center properties, corporate brand, and investor communications. As a key contributor to the marketing team, the Marketing Manager will be responsible for planning, budgeting, and executing marketing strategies, with specific focus areas in budget management, mall/shopping center marketing, and corporate marketing.
Key Responsibilities
5% Budget Management

• Annual Marketing Budget: Develop and maintain the annual marketing budget with agency support and senior management, ensuring alignment with monthly promotional plans.
• Cost Tracking and Reporting: Monitor monthly promotional costs, accurately track expenditures against the budget, and submit invoices for payment.
• Data Management: Ensure accurate and timely data entry for budget and promotional expenses.

35% Marketing Strategy and Planning

• Property Marketing Plans: Collaborate with each property location to create and implement an annual marketing plan tailored to special events, sales, and key action items.
• Investor Relations: Partner with the Investor Relations team to strategize and deliver marketing and communications for current and prospective investors.
• Internal Communications: Work with HR to develop a consistent internal communication calendar for RockStep employees, enhancing engagement and internal brand alignment.

30% Mall / Shopping Center Marketing

• Event and Promotion Management: Lead the annual property marketing plan, coordinating events, sales, and promotions with property teams and handling logistics.
• Website Updates: Regularly update websites with new tenant information, event details, and promotions to maintain fresh, engaging online content.
• Media and Local Representation: Act as the spokesperson for property-related media engagements and maintain strong relationships with local organizations.
• Advertising Opportunities: Identify and propose advertising and promotional opportunities that align with RockStep's goals and support brand visibility.
• Relationship Management: Foster a collaborative working relationship with marketing agencies and review and update location websites monthly to ensure timely promotion execution.

30% Corporate Marketing

• Employee Communications: Develop and manage internal marketing communications to enhance employee engagement and brand alignment within RockStep.
• Investor Relations Support: Work closely with the Investor Relations team to maintain consistent and effective communication strategies.
• Website Management: Oversee RockStep's corporate website, ensuring content accuracy, fresh updates, and optimized user experience.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience in marketing, preferably in real estate, retail, or shopping center sectors.
• Proficiency in managing marketing budgets and tracking financial metrics.
• Strong written and verbal communication skills, with experience in media and community relations.
• Familiarity with digital marketing tools, RetailNext, and website management.
• Ability to work independently and collaboratively, with excellent organizational skills to manage multiple projects.

Why RockStep Capital?

• 100% Employer-Paid Benefits: Including Medical, Dental, Vision, Life, Short and Long-Term Disability, and a 401k match.
• Generous Paid Leave: Emphasis on work-life balance in a supportive, team-oriented environment.
• Career Growth: Opportunities for professional development in a high-growth, entrepreneurial setting.