PitchBook
Social Media Specialist
PitchBook, Seattle, Washington, us, 98127
At PitchBook, we are always looking forward. We continue to innovate, evolve, and invest in ourselves to bring out the best in everyone. We're deeply collaborative and thrive on the excitement, energy, and fun that reverberates throughout the company.
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the company's growth by using a variety of strategies to increase brand awareness and support our Sales and Customer Success departments in growing and retaining our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
Reporting to the Director of Communications, the Public Relations (PR) Specialist of social media is responsible for managing and executing our social media strategy to drive brand awareness, engagement, and lead generation. This role requires a blend of content creation, graphic design and multimedia skills, and data-driven analysis to optimize our social media efforts across various platforms. They will work closely with our communications, creative, and go-to-market campaign teams to develop compelling social media content. The content will resonate with our target audiences, tailor to different platforms, and align with marketing's strategic initiatives. This role must have a strong understanding of PitchBook's business, suite of products, target audience, market trends, and PitchBook's brand voice, tone, and design standards. They must be a self-starter that can anticipate and proactively identify opportunities to execute best-in-class evergreen and campaign-based social media content, while also maintaining a comprehensive content calendar. This role will require a passion for narrative storytelling, developing innovative and effective content campaigns across different channels, as well as testing creative hypotheses, reporting on learnings, and building strategic insights.
Primary Job Responsibilities:
Develop, maintain, and execute a comprehensive social media content calendar aligned with business goals and marketing campaignsCreate engaging and informative content tailored to various social media platforms, including LinkedIn, Twitter, Facebook, and othersWrite compelling copy that reflects the brand's voice and positions the company as a thought leader in the financial industryCollaborates effectively with internal teams to source and develop content, including PR, research, news, creative, employee engagement, and internal communicationsDesign eye-catching graphics and images to enhance the visual appeal of our social media postsUtilize multimedia tools to create dynamic content, such as animations, video, and interactive postsCollaborate with our in-house creative team to ensure all content adheres to brand guidelines and maintains a consistent visual identity across platformsMonitor, analyze, and report on key social media metrics and performance indicatorsProvide insights and recommendations based on data to optimize content strategy and improve engagement and reachUtilize social media management and analytics tools to track campaign success and refine tactics based on performanceStay informed about social media trends, tools, and best practices to ensure the company remains at the forefront of digital marketingSupport the vision and values of the company through role modeling and encouraging desired behaviorsParticipate in various company initiatives and projects as requestedSkills and Qualifications:
Bachelor's degree in Marketing, Communications, and/or Business2+ years of experience producing and managing social media content from brief through execution for a corporation1+ year of experience in graphic designIn-depth knowledge and understanding of social media platforms and how they're evolving, as well as their respective audiences and strategiesAbility to distill complicated content to digestible social media efforts - experience in financial technology is idealExperience working on international programs or projectsExposure to media relations and/or crisis communications is ideal but not requiredExpert level experience using tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)Experience with multimedia content creation, including video production and editing with tools like Premiere and After EffectsAn analytical mindset with experience in reporting and using analytics tools (Sprinklr, Google Analytics, etc.)Excellent written and verbal communication skillsAbility to work collaboratively in a team and manage multiple projects simultaneouslyA keen eye for detail and a passion for staying updated with digital marketing trendsStrong team ethic and collaborative work style, but must be able to work independently, assume responsibility and be accountableProven initiative, judgment, discretion, and project management abilities with a focus on accuracyProficient in Microsoft Office suite, with advanced Outlook, Word, and Excel skills with the ability to pick up new systems and software easilyBenefits + Compensation at PitchBook:
Physical Health
Comprehensive health benefitsAdditional medical wellness incentivesSTD, LTD, AD&D, and life insuranceEmotional Health
Paid sabbatical program after four yearsPaid family and paternity leaveAnnual educational stipendAbility to apply for tuition reimbursementCFA exam stipendRobust training programs on industry and soft skillsEmployee assistance programGenerous allotment of vacation days, sick days, and volunteer daysSocial Health
Matching gifts programEmployee resource groupsSubsidized emergency childcareDependent Care FSACompany-wide eventsEmployee referral bonus programQuarterly team building eventsFinancial Health
401k matchShared ownership employee stock programMonthly transportation stipend*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
Annual base salary: $65,000-$80,000Target annual bonus percentage: 7.5%
*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.
Working Conditions:
We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have some flexibility to work remotely. Most roles work in the office 3+ days/week, and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 3+ days/week and that you are in the office full-time during the training period, for which the length varies by role. During an initial phone screen, the team will discuss expectations for this specific position.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
#LI-EO1
Our extensive learning programs and mentorship opportunities help us create a culture of curiosity that pushes us to always find new solutions and better ways of doing things. The combination of a rapidly evolving industry and our high ambitions means there's going to be some ambiguity along the way, but we excel when we challenge ourselves. We're willing to take risks, fail fast, and do it all over again in the pursuit of excellence.
If you have a good attitude and are willing to roll up your sleeves to get things done, PitchBook is the place for you.
About the Role:
The Marketing team at PitchBook is critical to fueling the company's growth by using a variety of strategies to increase brand awareness and support our Sales and Customer Success departments in growing and retaining our client base. The Marketing department is responsible for all demand generation efforts by executing engaging campaigns, effective product marketing strategies, and attending client and trade-show events. The Marketing team is also responsible for promoting the PitchBook brand and managing internal communications.
Reporting to the Director of Communications, the Public Relations (PR) Specialist of social media is responsible for managing and executing our social media strategy to drive brand awareness, engagement, and lead generation. This role requires a blend of content creation, graphic design and multimedia skills, and data-driven analysis to optimize our social media efforts across various platforms. They will work closely with our communications, creative, and go-to-market campaign teams to develop compelling social media content. The content will resonate with our target audiences, tailor to different platforms, and align with marketing's strategic initiatives. This role must have a strong understanding of PitchBook's business, suite of products, target audience, market trends, and PitchBook's brand voice, tone, and design standards. They must be a self-starter that can anticipate and proactively identify opportunities to execute best-in-class evergreen and campaign-based social media content, while also maintaining a comprehensive content calendar. This role will require a passion for narrative storytelling, developing innovative and effective content campaigns across different channels, as well as testing creative hypotheses, reporting on learnings, and building strategic insights.
Primary Job Responsibilities:
Develop, maintain, and execute a comprehensive social media content calendar aligned with business goals and marketing campaignsCreate engaging and informative content tailored to various social media platforms, including LinkedIn, Twitter, Facebook, and othersWrite compelling copy that reflects the brand's voice and positions the company as a thought leader in the financial industryCollaborates effectively with internal teams to source and develop content, including PR, research, news, creative, employee engagement, and internal communicationsDesign eye-catching graphics and images to enhance the visual appeal of our social media postsUtilize multimedia tools to create dynamic content, such as animations, video, and interactive postsCollaborate with our in-house creative team to ensure all content adheres to brand guidelines and maintains a consistent visual identity across platformsMonitor, analyze, and report on key social media metrics and performance indicatorsProvide insights and recommendations based on data to optimize content strategy and improve engagement and reachUtilize social media management and analytics tools to track campaign success and refine tactics based on performanceStay informed about social media trends, tools, and best practices to ensure the company remains at the forefront of digital marketingSupport the vision and values of the company through role modeling and encouraging desired behaviorsParticipate in various company initiatives and projects as requestedSkills and Qualifications:
Bachelor's degree in Marketing, Communications, and/or Business2+ years of experience producing and managing social media content from brief through execution for a corporation1+ year of experience in graphic designIn-depth knowledge and understanding of social media platforms and how they're evolving, as well as their respective audiences and strategiesAbility to distill complicated content to digestible social media efforts - experience in financial technology is idealExperience working on international programs or projectsExposure to media relations and/or crisis communications is ideal but not requiredExpert level experience using tools like Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)Experience with multimedia content creation, including video production and editing with tools like Premiere and After EffectsAn analytical mindset with experience in reporting and using analytics tools (Sprinklr, Google Analytics, etc.)Excellent written and verbal communication skillsAbility to work collaboratively in a team and manage multiple projects simultaneouslyA keen eye for detail and a passion for staying updated with digital marketing trendsStrong team ethic and collaborative work style, but must be able to work independently, assume responsibility and be accountableProven initiative, judgment, discretion, and project management abilities with a focus on accuracyProficient in Microsoft Office suite, with advanced Outlook, Word, and Excel skills with the ability to pick up new systems and software easilyBenefits + Compensation at PitchBook:
Physical Health
Comprehensive health benefitsAdditional medical wellness incentivesSTD, LTD, AD&D, and life insuranceEmotional Health
Paid sabbatical program after four yearsPaid family and paternity leaveAnnual educational stipendAbility to apply for tuition reimbursementCFA exam stipendRobust training programs on industry and soft skillsEmployee assistance programGenerous allotment of vacation days, sick days, and volunteer daysSocial Health
Matching gifts programEmployee resource groupsSubsidized emergency childcareDependent Care FSACompany-wide eventsEmployee referral bonus programQuarterly team building eventsFinancial Health
401k matchShared ownership employee stock programMonthly transportation stipend*Please be aware the above PitchBook benefit and perk offerings are subject to corresponding plan and policy documents and may change during the course of your employment.
Compensation
Annual base salary: $65,000-$80,000Target annual bonus percentage: 7.5%
*Starting pay will be based on several factors and commensurate with qualifications & experience. We also have a location-based compensation structure; there may be different ranges for candidates by location.
Working Conditions:
We believe our business and our culture are strongest when we work together in person. We also know that it's helpful to have some flexibility to work remotely. Most roles work in the office 3+ days/week, and some are expected to work in the office 4-5 days/week. The current expectation for this role is that you are working in the office 3+ days/week and that you are in the office full-time during the training period, for which the length varies by role. During an initial phone screen, the team will discuss expectations for this specific position.
The job conditions for this position are in a standard office setting. Employees in this position use PC and phone on an on-going basis throughout the day. Limited corporate travel may be required to remote offices or other business meetings and events.
Life At PB:
We are consistently recognized as a Best Place to Work and our culture is at the heart of our success. It's our fundamental belief that people do and create great things and that people are the cornerstone of prosperity. We believe that proactively seeking out different points of view, listening to others, learning, and reflecting on what we've heard creates a sense of belonging within PitchBook and strengthens the PitchBook community.
We are excited to get to know you and your background. Concerned that you might not meet every requirement? We encourage you to still apply as you might be the right candidate for the role or other roles at PitchBook.
#LI-EO1