Social Content Creator (Communications and Public Relations Specialist, Senior)

Alabama Public Television (APT) is seeking a full-time Social Content Creator to work in APT’s Digital Media Department. The Social Content Creator is an integral member of the APT team who is responsible for using digital tools to build meaningful relationships and connections with Alabama Public Television’s audience.

Key Responsibilities

Supports the Social Media team with content creation, scheduling and posting, and organization across all social channels.

• Responsible for developing, producing, writing, and editing content for APT’s social platforms- including editing social videos, gifs, animations, motion graphics, social media posts, and other content as assigned.

• Executes creative and unique multimedia campaigns across multiple social channels to continually grow and improve the station’s digital engagement and audience growth.

• Works with television producers and other content creators to reimagine and enhance their original content for a digital audience. Advises video content producers on best practices for audience engagement on social networks.

• Schedules social media calendar, monitors social media channels, responds to comments and messages, and consistently and enthusiastically engages with APT’s online community.

Required Qualifications

• Bachelor’s degree from an accredited four-year college or university in Journalism, Public Relations, Communications, Marketing, English, or a closely related field.

• Three (3) years of professional experience in the field of public relations, public information, communications, marketing, print journalism, broadcast journalism, or related media promotional/information experience.

Preferred Qualifications

• Demonstrated experience as a social media content creator, manager, or similar role.
• Demonstrated experience in editing and creating digital and social videos with a strong portfolio showcasing your work.
• Proficiency in Adobe Creative Suite; Canva; motion graphics; digital video platforms and other relevant technology skills.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social).
• Outstanding writing, editing, and communication skills.
• Exceptional time-management skills and the ability to manage multiple tasks.
• Familiarity with public television programming and mission. 

APPLY TODAY - This position is a Merit System position, ALL applications must be submitted directly to the State of Alabama Personnel Department under the Communications And Public Relations Specialist, Senior-General classification (11045-003). Apply online, via mail, or fax.

Mailing Address: 64 North Union Street, Montgomery, AL 36130

Fax: (334) 242-1110

Learn more about the State of Alabama application process here: https://personnel.alabama.gov/Process

Open until filled.

APT is an Equal Opportunity Employer