Within
Search Engine Marketing Account Manager
Within, New York, New York, us, 10261
About Us:
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work!
About you:
WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.
Responsibilities include but are not limited to;Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page auditsCampaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goalsTesting: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurementReporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insightsTalent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilitiesRequirements:
Need to Have
Bachelor's degree or equivalent work experienceProven experience in search and/or integrated digital marketing with 3+ years of experienceExperience managing $1M+ annual budgetsDedicated to meeting and exceeding client expectationsHighly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)Comfortable working with analytics platforms, such as Google Analytics or Adobe OmnitureAbility to work with a high level of efficiency and accuracy under tight deadlinesStrong attention to detail and fidelity to industry best practicesExperience training/managing/mentoring junior digital marketersNice to Have
E-commerce & retail advertiser experience a plusExperience working closely with cross-channel integrated media teamsUnderstanding of statistical measurementFamiliarity with MTA/MMM attribution methodologyOur interview process includes, but is not limited to to the following:
Cognitive Aptitude and Typing TestLogic assessment on ExcelWe offer a competitive salary and benefits based on education, experience, and skills level, including:
Unlimited vacation policyMonthly Phone StipendComprehensive Medical, Dental, and Vision insurance options401(K) plan with matchingDog friendly officeHybrid work opportunityProfessional Development ProgramBonus Perk - $50/week Seamless allowanceBase salary based on education, experience, and skills level ($63,900-$203,500)
Level 1 - $63,900-$85,000Level 1 - Possesses essential capabilities.
Level 2 - $85,000-$90,000Level 2 - Possesses developing capabilities.
Level 3 - $90,000-$102,5000Level 3 - Possesses notable capabilities.
Level 4 - $102,500-$130,000Level 4 - Possesses strong capabilities.
Level 5 - $130,000-$166,750Level 5 - Possesses advanced capabilities.
Level 6 - $166,750-$203,500Level 6 - Possesses distinguished capabilities.
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work!
About you:
WITHIN is looking for a Search Engine Marketing Account Manager who is excited to take the lead across search engine marketing (Google Ads, Microsoft Ads, Apple Search Ads) to join our growing integrated marketing team. You will be responsible for planning, designing, and managing paid search campaigns to complement our integrated media marketing strategy across large client accounts. We are looking for a quantitative mind with a passion for digital marketing. The ideal candidate has a proven track record of managing search campaigns across platforms and delivering on KPIs to drive business growth. This is an exciting opportunity in a rapidly expanding company.
Responsibilities include but are not limited to;Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page auditsCampaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goalsTesting: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurementReporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insightsTalent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilitiesRequirements:
Need to Have
Bachelor's degree or equivalent work experienceProven experience in search and/or integrated digital marketing with 3+ years of experienceExperience managing $1M+ annual budgetsDedicated to meeting and exceeding client expectationsHighly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)Comfortable working with analytics platforms, such as Google Analytics or Adobe OmnitureAbility to work with a high level of efficiency and accuracy under tight deadlinesStrong attention to detail and fidelity to industry best practicesExperience training/managing/mentoring junior digital marketersNice to Have
E-commerce & retail advertiser experience a plusExperience working closely with cross-channel integrated media teamsUnderstanding of statistical measurementFamiliarity with MTA/MMM attribution methodologyOur interview process includes, but is not limited to to the following:
Cognitive Aptitude and Typing TestLogic assessment on ExcelWe offer a competitive salary and benefits based on education, experience, and skills level, including:
Unlimited vacation policyMonthly Phone StipendComprehensive Medical, Dental, and Vision insurance options401(K) plan with matchingDog friendly officeHybrid work opportunityProfessional Development ProgramBonus Perk - $50/week Seamless allowanceBase salary based on education, experience, and skills level ($63,900-$203,500)
Level 1 - $63,900-$85,000Level 1 - Possesses essential capabilities.
Level 2 - $85,000-$90,000Level 2 - Possesses developing capabilities.
Level 3 - $90,000-$102,5000Level 3 - Possesses notable capabilities.
Level 4 - $102,500-$130,000Level 4 - Possesses strong capabilities.
Level 5 - $130,000-$166,750Level 5 - Possesses advanced capabilities.
Level 6 - $166,750-$203,500Level 6 - Possesses distinguished capabilities.