AVP Marketing

DescriptionThe RoleThe associate vice president of marketing is responsible for overall marketing results of the North Division (which covers Providence and Swedish facilities in Washington's Puget Sound and Alaska) to include the successful development and implementation of marketing and digital experience strategy that will drive positive results in support of business and strategic goals of the organization and ensure a return on marketing investment. The successful candidate must be a senior-level marketing practitioner who understands the healthcare business well and focuses on the consumer/patient to continuously strengthen Providence's position in the market. This leader must be adept at leading large multi-disciplinary teams, aligning them on a vision and direction and driving them toward successful completion of assigned goals. This leader must excel in a fast-paced, complex environment, be adept at analyzing data to gain insights and drive action with target audiences and be an out-of-the-box thinker with strong analytical and problem-solving skills. This role is an executive-level position serving as the trusted marketing strategist and partner for senior operational and clinical leadership. The AVP should be a constant and trusted presence for the marketing and digital experience function across two large, complex regions and will be counted on to provide sound marketing counsel, advice and strategic input. The AVP works in close partnership with divisional communication and strategy teams, as well as other senior operational and clinical leaders to coordinate and align marketing strategy across functions. This individual must have a strong background in all facets of marketing, particularly performance marketing using a CRM platform, and have proven experience creating strategy and executing successful campaigns that drive results. Experience with leading and managing strategic marketing efforts from beginning to end, as well as being current on consumer behavior research and journey mapping best practices, is vital. The AVP will oversee team that includes an executive director and senior managers, who are responsible for directing and managing marketing plan development, campaign execution and ensuring alignment in strategies and delivery of information across the organization and its affiliates.ESSENTIAL FUNCTIONSAdvises executive leadership on critical marketing, competitive and consumer experience initiatives, and drives strategy and provides solutions to complex issues.Establishes strong relationships across the organization to effectively influence and guide strategy development and proactively communicate marketing's progress and results; ensures quarterly reports of annual plan progress are completed and effectively communicated -- tells the team's story to the organization.Leads strategic planning and execution of complex system marketing and digital experience efforts and ensures support and buy-in of these efforts with divisional senior leadership.Oversees the annual planning process and establishment of marketing priorities and budget.Aligns goals, priorities and resource support across departments and functional teams to achieve business and strategic goals.Drives proactive competitive strategy to ensure continuous growth in volume, revenue and return on marketing investment .Oversees the ongoing analysis of competitive environment and consumer trends; communicates trends and learning to leadership and other stakeholders and provides strategic recommendations to operations and clinical leadership to improve patient acquisition, retention and the patient experience.Oversees the management of agencies, consultants, freelancers and other service suppliers, including contract negotiation and management.Builds, manages and coaches a high-performing marketing team.

QUALIFICATIONSBachelor's Degree in Marketing, business or related field; or equivalent educ/experienceMaster's Degree in Marketing, business or related field; or equivalent educ/experience (preferred)Upon request: Driving may be necessary as part of this role. Caregivers are required to comply with all state laws and requirements for driving. Caregivers will be expected to provide proof of driver license and auto insurance upon request. See policy for additional informationMinimum 15 years demonstrated senior management experience in leading broad-based and successful marketing teams and program10 or more years of experience in Health care marketing or health care leadership (preferred)10 or more years of demonstrated experience working in highly matrixed, geographically diverse environments (preferred)10 or more years of demonstrated experience working directly with top-level executives in administrative and clinical environments (preferred)Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problemsStrong verbal communication and listening skillsExcellent collaboration and team building skillsAbility to effectively build relationships with customers, executive management, and other stakeholders through positive interaction and problem identification and resolutionDemonstrated ability to elicit, analyze and communicate business requirements from multiple customers across disparate functionsWorking knowledge of fundamental brand principles and how to manage the experience and identity of a brandProven track record of success in senior marketing rolesConfident, driven and dynamic leaderEntrepreneurial mindset with the ability to see marketing opportunities that drive business objectivesProven marketing campaign management experienceAbility to pass state/federal screening requirements for airline travel.

About ProvidenceAt Providence, our strength lies in Our Promise of "Know me, care for me, ease my way." Working at our family of organizations means that regardless of your role, we'll walk alongside you in your career, supporting you so you can support others. We provide best-in-class benefits and we foster an inclusive workplace where diversity is valued, and everyone is essential, heard and respected. Together, our 120,000 caregivers (all employees) serve in over 50 hospitals, over 1,000 clinics and a full range of health and social services across Alaska, California, Montana, New Mexico, Oregon, Texas and Washington. As a comprehensive health care organization, we are serving more people, advancing best practices and continuing our more than 100-year tradition of serving the poor and vulnerable.The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.Providence offers a comprehensive benefits package including a retirement 401(k) Savings Plan with employer matching, health care benefits (medical, dental, vision), life insurance, disability insurance, time off benefits (paid parental leave, vacations, holidays, health issues), voluntary benefits, well-being resources and much more. Learn more at providence.jobs/benefits.Requsition ID:

326553Company:

Providence JobsJob Category:

Communications & MarketingJob Function:

Marketing/Public Relations/Community AffairsJob Schedule:

Full timeJob Shift:

DayCareer Track:

LeadershipDepartment:

4007 SS INN DIG DEX ECOMMERAddress:

WA Seattle 723 Minor AveWork Location:

Swedish First Hill 723 Minor-SeattleWorkplace Type:

HybridPay Range:

$100.10 - $182.85The amounts listed are the base pay range; additional compensation may be available for this role, such as shift differentials, standby/on-call, overtime, premiums, extra shift incentives, or bonus opportunities.