R+L Carriers
SEO Analyst
R+L Carriers, Wilmington, Ohio, United States, 45177
Job Description
Essential Duties and Responsibilities:
Implement SEO/SEM strategies including writing meta data, optimizing website copy, implementing header and image tags, setting up and syncing GoogleAnalytics/Google Tag Manager/Adwords/Webmaster Tools, setting up conversion goals and tracking, etc.Monitor progress based on KPIs and continually make recommendations for improvement. Create monthly client reports demonstrating performance on key SEO/SEM objectives.Manage and optimize PPC campaigns, including Google Ads, to maximize ROI and achieve client objectives.Conduct keyword research, ad copywriting, bid management, and ongoing optimization of PPC campaigns.Implement Local SEO strategies to improve visibility in local search results, including optimizing Google My Business profiles, managing online reviews, and optimizing local citations.Qualifications:
Demonstrated and core understanding of the Google search algorithmSearch Engine Optimization experience with Google and BingExperience using white hat SEO techniques to improve website placement in SERPsExperience with successful management of Google Adwords campaigns and proving ROIExperience with local SEO optimizationExpertise working with GTM Data LayerExperience setting up, tracking, and reporting on website conversion goals through Google Analytics and AdwordsDemonstrated self-starter with a passion for helping clients be successfulExcellent customer service skills necessaryMust be team-oriented, able to work in fast-paced environmentExcellent communication skillsDemonstrated ability to stay current with SEO/SEM trends, evaluating applicable strategies for use with our clientsBachelor's degree in Computer Science/Information Technology
About Us
R+L Carriers is a family owned, privately held transportation company founded in 1965. Our business caters to the transportation and distribution industry and is designed to provide customers with superior service through efficient administration and innovative thinking. The Company prides itself in treating our employees and customers with respect and honesty. We believe each employee contributes directly to the Company's growth and success. There are many other transportation companies capable of picking up and delivering freight. However, we believed our customers select us because of the efforts of our employees.
R+L Carriers offers an excellent compensation and comprehensive benefits package that includes Medical/Dental/Vision Insurance, 401(k) Retirement Plan with company matching contributions, Paid Vacation & Holidays, and vacation lodging at our exclusive employee resorts in Daytona Beach, FL, Big Bear Lake, CA, Pigeon Forge, TN, and Ocean Isle Beach, NC.
R+L Carriers Shared Services, LLC ("R+L Carriers") and its subsidiary companies will provide equal employment opportunities to all applicants without regard to an applicant's race, color, religion, sex, sexual orientation, gender, gender identity or expression, genetic information, national origin, age, veteran status, disability, or any other status protected by federal or state law. R+L Carriers will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for a test or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law. This application is considered current for ninety (90) days only. At the end of this period, if you are still interested in employment, it will be necessary for you to reapply by completing a new application.
Essential Duties and Responsibilities:
Implement SEO/SEM strategies including writing meta data, optimizing website copy, implementing header and image tags, setting up and syncing GoogleAnalytics/Google Tag Manager/Adwords/Webmaster Tools, setting up conversion goals and tracking, etc.Monitor progress based on KPIs and continually make recommendations for improvement. Create monthly client reports demonstrating performance on key SEO/SEM objectives.Manage and optimize PPC campaigns, including Google Ads, to maximize ROI and achieve client objectives.Conduct keyword research, ad copywriting, bid management, and ongoing optimization of PPC campaigns.Implement Local SEO strategies to improve visibility in local search results, including optimizing Google My Business profiles, managing online reviews, and optimizing local citations.Qualifications:
Demonstrated and core understanding of the Google search algorithmSearch Engine Optimization experience with Google and BingExperience using white hat SEO techniques to improve website placement in SERPsExperience with successful management of Google Adwords campaigns and proving ROIExperience with local SEO optimizationExpertise working with GTM Data LayerExperience setting up, tracking, and reporting on website conversion goals through Google Analytics and AdwordsDemonstrated self-starter with a passion for helping clients be successfulExcellent customer service skills necessaryMust be team-oriented, able to work in fast-paced environmentExcellent communication skillsDemonstrated ability to stay current with SEO/SEM trends, evaluating applicable strategies for use with our clientsBachelor's degree in Computer Science/Information Technology
About Us
R+L Carriers is a family owned, privately held transportation company founded in 1965. Our business caters to the transportation and distribution industry and is designed to provide customers with superior service through efficient administration and innovative thinking. The Company prides itself in treating our employees and customers with respect and honesty. We believe each employee contributes directly to the Company's growth and success. There are many other transportation companies capable of picking up and delivering freight. However, we believed our customers select us because of the efforts of our employees.
R+L Carriers offers an excellent compensation and comprehensive benefits package that includes Medical/Dental/Vision Insurance, 401(k) Retirement Plan with company matching contributions, Paid Vacation & Holidays, and vacation lodging at our exclusive employee resorts in Daytona Beach, FL, Big Bear Lake, CA, Pigeon Forge, TN, and Ocean Isle Beach, NC.
R+L Carriers Shared Services, LLC ("R+L Carriers") and its subsidiary companies will provide equal employment opportunities to all applicants without regard to an applicant's race, color, religion, sex, sexual orientation, gender, gender identity or expression, genetic information, national origin, age, veteran status, disability, or any other status protected by federal or state law. R+L Carriers will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for a test or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law. This application is considered current for ninety (90) days only. At the end of this period, if you are still interested in employment, it will be necessary for you to reapply by completing a new application.