HMH HOSPITALS CORPORATION
Director, Marketing Service Lines & Hospitals
HMH HOSPITALS CORPORATION, Edison, New Jersey, us, 08818
Our team members are the heart of what makes us better.At
Hackensack Meridian
Health
we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.The
Director, Marketing Service Lines & Hospitals
is responsible for developing, executing and measuring comprehensive marketing strategies, plans and programs for service lines throughout the Hackensack Meridian Network. Plans will be based on clear objectives, strategies and supporting tactics and measurable metrics utilizing both traditional and digital assets. Regularly evaluate regional market dynamics and work to maintain crisp competitive differentiation, while supporting the HMH master brand. Anticipate and act on emerging healthcare trends to position the system for the future, in conjunction with other system leaders. Manages a team of marketing professionals and works collaboratively with integrated marketing communication teams to leverage all new media and traditional channels. Identifies opportunities for network integration and harmonization of marketing approaches.
Hackensack Meridian
Health
we help our patients live better, healthier lives — and we help one another to succeed. With a culture rooted in connection and collaboration, our employees are team members. Here, competitive benefits are just the beginning. It’s also about how we support one another and how we show up for our community.Together, we keep getting better - advancing our mission to transform healthcare and serve as a leader of positive change.The
Director, Marketing Service Lines & Hospitals
is responsible for developing, executing and measuring comprehensive marketing strategies, plans and programs for service lines throughout the Hackensack Meridian Network. Plans will be based on clear objectives, strategies and supporting tactics and measurable metrics utilizing both traditional and digital assets. Regularly evaluate regional market dynamics and work to maintain crisp competitive differentiation, while supporting the HMH master brand. Anticipate and act on emerging healthcare trends to position the system for the future, in conjunction with other system leaders. Manages a team of marketing professionals and works collaboratively with integrated marketing communication teams to leverage all new media and traditional channels. Identifies opportunities for network integration and harmonization of marketing approaches.