Vice President of Marketing, Lead Generation Strategy

Vice President of Marketing, Lead Generation Strategy About the Company A renowned home renovation company with a stellar reputation in the Architecture & Planning industry. Role Overview The Company is on the lookout for a dynamic Vice President of Marketing with a strong focus on lead generation. This key leadership role requires someone with a demonstrated history of success in crafting and executing comprehensive marketing strategies that drive results. Key Responsibilities: Lead the marketing department, overseeing brand management, digital marketing, and traditional advertising. Generate high-quality leads through innovative tactics such as strategic planning, corporate communications, public relations, market research, and direct marketing. Manage and mentor the marketing team, fostering a culture of creativity and performance. Develop and maintain strong vendor relationships, ensuring alignment with corporate objectives. Create in-depth performance reports to evaluate marketing effectiveness and adjust strategies as needed. Involve actively in sales and marketing goals to guarantee targets are consistently achieved. Manage the marketing budget and devise segment-specific strategies to optimize resource allocation. Drive the creative strategy for all marketing materials, ensuring brand consistency and impact. Qualifications: Bachelor's degree in business, marketing, or technology; MBA or advanced degree is a plus. A minimum of 20 years of senior marketing leadership experience in a corporate setting. Strong analytical skills to assess the lead generation and sales cycle effectively. In-depth understanding of modern marketing practices and analytics. Proficient in SEO, SEM, paid social media strategies, and experienced with marketing automation tools. Exceptional communication skills with a proven ability to collaborate across functions. Travel Requirement: Less than 10% Functions: Marketing