Apex Systems
Apex Systems is hiring: Content Specialist in Los Angeles
Apex Systems, Los Angeles, CA, United States
One of our top clients in Pasadena, CA is looking for a Content Specialist to join their team! Please apply if you have experience with creating and managing content, writing and editing digital media, and translating data into actionable recommendations!
Specific day-to-day responsibilities
- Conceive and create evergreen content strategies to complement ongoing brand and library campaigns
- Conduct quantitative and qualitative discovery as necessary, e.g., content audits, market and competitor analysis, SEO and audience research, and content gap analysis
- Apply learnings from data to identify keywords to target, topics to cover, and content formats to leverage
- Partner closely with our analytics team to create and pivot content and content marketing campaigns based on data and reporting
- Collaborate with creative team members in project team, communicating recommendations and reasoning; stay on top of project timelines, deliverables, and status updates
- Evangelize and socialize content strategy standards and processes to stakeholders
Work related
- 5+ years experience creating and managing interactive content, and 5+ years experience writing and editing for digital media required; journalism experience preferred
- Experience translating demographic, qualitative and quantitative data (e.g., content audits, market and competitor analysis, user research impact) into consumable, actionable content recommendations
- Proven ability to work well independently as well as in a team environment and across a matrixed organization
- Experience working with an editorial team and familiarity with AP style a plus
Skillset
- Demonstrated experience in creating and applying both short- and long-term user content journeys to drive improved outcomes
- Outstanding communication and writing skills, excellent attention to detail and ability to thrive in a fast-paced, deadline-driven environment
- Familiarity with maintaining basic content architecture and content management principles
- Familiarity with content management systems such as AEM or WordPress, plus Google Analytics, SEO, and multi-channel analytics