Copywriter/Content Strategist Job at Drink DELTA in Charlotte

Why Join Us?

Our company operates in a rapidly expanding and highly competitive industry, offering unique opportunities for professional growth and advancement. This role provides the chance to make a significant impact while growing alongside a dynamic and evolving market. Being a part of this team means elevating the industry together!

• You’ll collaborate with passionate, driven professionals who believe in pushing boundaries and delivering excellence!
• Be a key player in a company with unlimited growth potential—both for the brand and your career.
• Room to innovate: We want your ideas and your leadership to help shape not just content and brand stories, but the future of Delta Beverages.
• A dynamic environment that values creativity, ambition, and the pursuit of excellence.

About Us:

Welcome to Delta Beverages, where tradition meets innovation in the infused beverage industry. Established in 2020, we are committed to reshaping social experiences with our pioneering approach, offering products that are as enjoyable as they are groundbreaking. We are not just a company; we are a movement.

Our team is a diverse group of professionals united by a shared passion for excellence and creativity. At Delta Beverages, we foster a collaborative environment where ideas flourish and innovation is encouraged. We believe in maintaining a balance between work and play, ensuring our workplace is as vibrant and dynamic as the products we create.

Professionalism and stability are the cornerstones of our business. We take pride in our meticulous attention to quality and our unwavering commitment to customer satisfaction. Our employees enjoy a supportive atmosphere that values their contributions and promotes continuous growth and development.

While we work diligently to maintain the highest standards, we also know how to have fun. From team-building adventures to community engagement, we create opportunities for our team to connect, celebrate, and give back.

Join us at Delta Beverages and be part of an energetic, innovative, and dynamic team. Together, let’s elevate the future with creativity, dedication, and fun!

Job Summary:

The Copywriter/Content Strategist will develop, execute, and facilitate Delta Beverages’ content strategy. This role is instrumental in creating impactful and engaging copy across digital platforms, aligning with brand objectives, and building customer loyalty. This position collaborates closely with the marketing and creative teams, ensuring our brand story resonates across multiple channels.

Key Responsibilities:

Content Strategy & Execution

• Develop and Implement Content Strategy: Craft comprehensive content strategies that support marketing goals, audience engagement, and product positioning across digital, social, and print channels.

• Create High-Impact Copy: Write clear, concise, and compelling copy for diverse platforms, including product descriptions, social media, email newsletters, blogs, website content, and ad campaigns.

• Maintain Brand Voice: Establish and uphold a distinct, brand-aligned voice and tone that reflects Delta Beverages' values and market position.

Content Optimization & Analytics

• Optimize Content for SEO: Ensure all digital content is optimized for SEO, driving organic traffic and enhancing visibility.

• Analyze and Report on Content Performance: Track, analyze, and report on content performance metrics (such as engagement rates, click-through rates, and conversions) and leverage data insights to optimize future content.

Collaboration & Project Management

• Cross-Department Collaboration: Partner with Creative Director, Marketing Director, designers, and social media specialist to ensure unified messaging and cohesive brand storytelling.

• Content Calendar Management: Collaborate with Social Media Specialist to develop and maintain a strategic content calendar to ensure timely delivery of all content assets.

• Market Research: Conduct ongoing research to understand cannabis industry trends, customer preferences, and competitor strategies, incorporating insights into content planning.

Success Benchmarks

• Engagement Metrics: Target social media engagement rates, including likes, shares, comments, and follower growth.

• Conversion Rates: Track and optimize copy to increase conversion rates across website pages, email campaigns, and ad copy.

• Content Reach & SEO Performance: Increase organic traffic to Delta Beverages’ website and improve rankings for relevant keywords.

• Audience Growth: Grow email list subscriptions, social media followers, and overall brand reach month-over-month.

• Content Output & Consistency: Meet established deadlines and ensure consistent publication of high-quality content according to the content calendar.

Qualifications:

• Experience: 3-5 years of experience in content strategy, copywriting, or a similar role, ideally within CPG, beverage, or consumer wellness industries.

• Education: Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

• Portfolio: A strong portfolio demonstrating effective copywriting, with examples of work across social media, digital advertising, and long-form content. Examples include: Creative campaigns, product descriptions, brand voice guidelines, ad copy, email campaigns, content strategy plans, video or script writing, spec work and any measurables possible.

• Technical Skills:
• Proficiency in SEO and content marketing best practices.
• Familiarity with Google Analytics, social media insights, and other digital content performance tools.
• Copywriting Expertise
• Editing and Proofreading
• Experience with content management systems (CMS) like WordPress, Shopify and project management tools like Monday.com and Trello.
• Ability to work on-site M-F in Charlotte, NC HQ office.

Core Competencies:

• Strategic Thinking: Ability to develop content strategies that align with broader business objectives.

• Creativity and Innovation: Skilled at crafting unique, brand-aligned messaging that stands out in the marketplace.

• Data-Driven Mindset: Uses data insights to inform content decisions and optimize performance.

• Collaboration and Communication: Strong interpersonal skills for effective cross-departmental communication.

Benefits & Perks:

• Competitive base salary.
• Opportunities for professional growth and development in a growing and competitive industry.
• A supportive and collaborative work environment.
• Employee discount
• Paid time off eligibility (after first 90 days in role)
• This role offers potential eligibility for benefits, including health insurance.

Application Process:

Submit your resume, cover letter, and link to portfolio showcasing relevant work. We look forward to exploring how your skills can contribute to Delta Beverages' success

Delta Beverages LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity and inclusion among our employees are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.