Digital Content Specialist Job at Greene Tweed in Harleysville

At Greene, Tweed, you'll find the cutting-edge technology, world-class polymer expertise and endless advancement opportunities you'd expect from a multi-national industry leader. You'll find them all in an environment that embraces diversity in people and opinions, moves decision making to the point of impact, and celebrates your success.If you enjoy continuous learning and are excited about working with and creating technological solutions, explore career opportunities with Greene, Tweed.Specific Roles/Responsibilities:Social Media Management - Implement social media strategies in partnership with the PR & Communications Manager to increase brand awareness and engagement. Create, schedule, and publish content across all owned Greene Tweed social media platforms (LinkedIn, Facebook, Instagram, YouTube). Analyze social media metrics to inform strategy adjustments to optimize performance. Monitor social media channels for engagement and trend opportunitiesContent Creation and Copywriting - Write compelling, SEO-friendly copy for the Greene Tweed website, blog, social media, and other digital channels that aligns to brand guidelines and voice. Collaborate with the design team to create appealing visuals to accompany copy.Communications - Support internal communications requests including, but not limited to, employee emails, storytelling, and content that drive employee engagement and understanding in alignment with company goals and values. Coordinate with internal teams to gather information and insights for content development.Analytics and Reporting - Track and report on key performance indicators (KPIs) for digital content and social media campaigns, and leverage data-driven insights to continuously refine and improve content and engagement. Prepare regular reports for management on content performance and social media metrics.Cross-Functional Collaboration - Work closely with marketing, design, and product teams, among others, to ensure content aligns with overall brand strategy and goals. Supports and coordinates across other teams in the creation and deployment of internal and external communications.Required Minimum Qualifications:Education: BA/BS in Communications, Marketing, Journalism or related fieldSkills and Experience: Minimum of 2 years of demonstrated experience in digital content creation, social media management, copywriting, or a related fieldStrong writing, editing, and proofreading skillsProficient in social media platforms and management tools (e.g. HubSpot, Social Champ, Sprout Social)Familiar with SEO best practices and content management systemsExcellent communication and organizational skillsAbility to work collaboratively and cross-functionally in a team environmentStrong project management skills to execute deliverables in a timely mannerMinimal national and international travel - up to 10%Essential Job Functions:Physical Requirements:Standing Occasionally (16-45%)Sitting Frequently (46-100%)Lifting Up to 25lbs without assistanceCarrying Up to 25lbs without assistanceWalking Occasionally (16-45%)Hearing Ability to detect noises with or without corrective device(s)Vision Clarity of vision, with or without corrective lensesMental Requirements:Problem Solving Frequently (46-100%)Making Decisions Ability to make decisions that have a moderate impactSupervise Frequently (46-100%)Interpret Data Frequently (46-100%)Organize Frequently (46-100%)Read/Write Frequently (46-100%)Communication Frequently (46-100%)Work EnvironmentHigh Temperatures Rarely (0-15%)Low Temperatures Rarely (0-15%)Noises Moderate (computers, calls)Fumes Exposure Rarely (0-15%)Note: This Job Description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by the Supervisor. All requirements are subject to change and updates.We also provide eligible employees with a competitive benefits package that includes health insurance, flexible spending accounts, health savings account, 401k savings plan, life and disability insurance, tuition assistance and more, to meet the diverse needs of all employees and their family members.Equal Opportunity Employer:Greene, Tweed is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, physical or mental disability, veteran status, or any other federally protected class.Drug Free Workplace:Greene, Tweed is a Drug Free Workplace. Employment is contingent upon successful completion of a pre-employment drug screening and background investigation subject to federal, state, and local laws.NOTE: Greene, Tweed is not seeking assistance or accepting unsolicited resumes from search firms for employment opportunities, unless they have a written agreement for the position they are contacting us about. Regardless of past practice, all resumes submitted by search firms to any employee at GT without a valid written search agreement in place for that position will be deemed the sole property of Greene, Tweed, and no fee will be paid in the event the candidate is hired by Greene, Tweed as a result of the referral or through other means.