Performance Creative Strategist Job at Homestead Studio in San Diego

About the Position

🤓 We use data to make informed decisions around creative video storytelling — rather than having the data work for us.

This means we are constantly looking at Meta, TikTok, and other social platforms' performance data to optimize and streamline creative decisions to give our direct-to-consumer clients the best chance of success in the marketplace to grow their client base.

We never settle for "good enough" and react in real-time to make creative decisions and leverage how the world responds to our creativity to make it even better.

The ideal candidate is curiously passionate about 'why' video advertisements work & how social media trends go viral!

Responsibilities

• Researching and analyzing questionnaires from our clients to understand the company, product, and customers
• Conducting customer and brand research, as well as social listening and competitor analysis
• Writing conversion-focused direct response ads, ad briefs, shot scripts, and shot lists for our clients, primarily direct-to-consumer brands like TRX, Hug Sleep, and more
• Collaborating with designers, reviewing ad quality, and ensuring creative excellence
• Outlining testing variables, presenting hypotheses, and executing creative based on those insights
• Analyzing ad performance data and incorporating findings into future creative strategies
• Reporting on findings, creative trends, and performance to Account Managers

Qualifications

• Facebook & Instagram product knowledge is required, TikTok is a big plus
• An interest in performance advertising
• Bachelor's degree in a related field or equivalent experience is a plus
• Experience working as part of a remote team is a plus
• A passion for learning
• Bonus: Experience with software like Motion, Foreplay, ClickUp, Slack, etc.

Benefits

• Health, Dental & Vision (fully covered by Homestead)
• 401K Plan
• 15 days PTO, plus 7+ paid holidays
• Fully remote
• Great career growth opportunities
• Competitive salary - based on experience
• Incredible company culture - we balance freedom with responsibility, are passionate about the impact we make every day, and aim for a consultative, transparent, and communicative approach in both our internal and client relationships

About Homestead Studio

We are a DTC performance marketing agency that partners with eCommerce brands to drive growth and profitability through strategic email, SMS, and paid media marketing. By creating exciting, engaging, and personalized campaigns, we help our clients cultivate meaningful customer relationships, increase brand visibility, and achieve measurable success across multiple channels.

At Homestead, we're a team of entrepreneurs, strategists, and creatives who understand the unique challenges direct-to-consumer brands face—because we've lived them ourselves. With a passion for innovation and a focus on tangible results, we're dedicated to helping our clients overcome obstacles and unlock new opportunities for growth in the ever-evolving digital landscape.